

Chappie
Chappie Dry Food: Made With Beef review
A plain, lean kibble that has fed British dogs for generations and lands in our Average band. Cereals lead, and only 4% of the meat entry is tied to a named animal. For a dog that thrives on something simple and low in fat, it remains one of the easiest foods in the country to feed.
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Our view
Likely to suit
- Dogs that do better lean: 8.0% fat on the beef, 7.0% on the chicken
- A familiar everyday kibble with a short list and no surprises
- Multi-dog homes feeding the same steady food
- Older dogs at a gentle pace, given the moderate protein and low fat
Worth watching
- Only 4% of the 15% meat entry is named, so not one for an elimination plan
- Whole wheat in both bags
- Protein at 20.0% is gentle for a working or hard-training dog
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size. The beef bag asks 250 grams a day for a 15kg dog; weigh it rather than scooping.
Dry
Adult
Toy, Small, Medium, Large, Giant
Beef
The score, in context
- Made 37.5
- Made 30.5
All two Average. Typical dry food: Good.
The band is a comment on how plainly the recipe is built, not a warning about the food.
What's in it
- CerealsThe type is not pinned down, so the mix can shift between batches.
- Whole wheat4%Inside the cereals entry.
- Meat and animal derivatives15%Carcass material of any land animal, good or ordinary; the pack does not say.
- Beef4%The named part of the meat entry.
- Oils and fatsA family, not an ingredient.
- Derivatives of vegetable origin
- Minerals
Vitamins A, D3 and E, with copper, manganese, iodine, selenium and zinc as sulphates, iodide and selenite.
Named ingredients
Against the range
- Fat
- 8.0%
- 7.0% on the chicken.
- Fibre
- 2.0%
- 3.5% on the chicken.
- Carbohydrate, dry matter
- 59.8%
- 58.8% on the chicken.
The slightly richer of the two, and the analysis closest to the current pack artwork.
Both bags open with cereals, whole wheat named at 4% inside them, then meat and animal derivatives at 15% with 4% pinned to beef or chicken. Oils and fats and derivatives of vegetable origin finish the list as families, not single ingredients.
Protein is declared at 20.0% in both. Fat and fibre are where they part: 8.0% fat and 2.0% fibre on the beef, 7.0% and 3.5% on the chicken.
Nutritional analysis
Declared analysis
20%
8%
2%
7%
8%
Dry weight
21.7%
8.7%
2.2%
7.6%
59.8%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
15%
64.2%
14.7%
6.2%
Pricing & size
- Price per kilo
- £2.22 (RRP)
- Pack
- 3 kg, 15 kg
- A 15kg dog eats
- 250 g a day
- Cost per day, 15kg dog
- £0.56
Budget end of the market for a dry food, though the analysis does not fully earn even that.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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