

Butchers
Butchers Simply Gentle Can: Chicken & Rice review
Butchers' easy-digestion tin, built from familiar things and printed with percentages throughout. All three recipes hold our Excellent band, the salmon a shade ahead. Chicken and beef are in every tin, which matters more than the name on the front.
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Our view
Likely to suit
- Dogs with easily upset digestion, the dog this recipe is written for
- Owners who read percentages: the chicken tin prints 38.5% chicken and 13.5% beef
- Dogs fine with a little gentle grain
- A dog that drinks little, as moisture is 82%
- Bigger dogs, with a feeding guide that runs past 45kg
Worth watching
- Chicken and beef in all three, so no tin here works for an elimination trial on either
- Salmon oil on every label, and the fish itself at 12.5% in the salmon tin
- Wholegrain rice, a cereal, if your dog has been steered off grain
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size. The table groups 10 to 25kg together, so expect somewhere between 2 and 4 tins a day for a 15kg dog and let the waistline decide.
Wet
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Salmon 75.5
- Turkey 74.5
- Chicken 74.4
All three Excellent. Typical wet food: Excellent.
One analysis across three tins, so the small gap between them comes from how the animal content is divided and nothing you would see in the bowl.
What's in it
- British and Irish farmed meat: chicken, beef38.5%, 13.5%Fresh meats, named and given percentages.
- Broth (water, dried seaweed)39.5%No split between the two. Seaweed brings iodine.
- Cooked wholegrain rice6%The one cereal.
- Salmon oil0.3%A little marine omega, enough to matter to a fish-avoiding household.
- Minerals
- Chicory root, yeastFOS 0.06%, MOS 0.05%Prebiotics for a delicate gut.
- Parsley, rosehip, mint
Vitamins A, D3 and E with manganese, zinc and iodine, all dosed per kilo.
Named ingredients
Against the range
- Meat
- Chicken 38.5%, beef 13.5%
- Chicken drops to 26% or 28% on the others.
- Other animals on the label
- None beyond chicken and beef
- Turkey 11.5% or salmon 12.5%.
- Analysis
- Protein 44.4% of dry matter
- Identical on all three.
The two-animal tin, and the simplest list of the three.
Every tin opens with British and Irish farmed chicken and beef, both given percentages, with beef constant at 13.5%. Broth takes 39.5% and cooked wholegrain rice 6%, then salmon oil at 0.3% and two prebiotics with printed doses.
The analysis panel is identical across all three, with protein at 44.4% of dry matter. What changes is the third animal on the front, turkey or salmon, and the chicken share that steps back to make room for it.
Nutritional analysis
Declared analysis
8%
5%
0.2%
2.5%
82%
Dry weight
44.4%
27.8%
1.1%
13.9%
12.8%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
30.8%
39.5%
6%
8.1%
0.3%
15.3%
Pricing & size
- Price per kilo
- £2.77 (RRP)
- Pack
- 6 x 390g can, 18 x 390g can
- A 15kg dog eats
- 780 to 1465 g a day, 1120 in the middle
- Cost per day, 15kg dog
- £3.10
Close to 3 tins a day for a 15kg adult in the middle of the label's range.
Budget end of the market for a wet food, and fair value for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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