

Beta
Beta Puppy: With Chicken review
A plain cereal-based growth kibble in two recipes, both in our Good band. Energy is printed at 375 kcal per 100g, right on the mark for a puppy food, which makes portions easy to set. What is missing is a calcium figure, and these bags are sold for giant breeds as well as toys.
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Our view
Likely to suit
- Pups of any size, toy to giant, on either recipe
- Homes that feed a cereal kibble happily
- Owners who like the daily amount easy to judge from a declared energy figure
- A prebiotic in the bowl: dried chicory root at 1% on both lists
- Zinc at 110 mg/kg and iron at 83 mg/kg among the trace minerals printed in full
Worth watching
- No calcium figure on either bag. Owners of big pups should ask Beta for it
- Animal fats and digest with no species named, which leaves a strict exclusion diet nothing to hold on to
- Wheat, corn and soya meal, for a pup that has struggled with cereal or soya
- Carbohydrate in the low forties of dry matter, over the 39.0% a puppy kibble typically carries
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies of every size, giants included. For a large or giant pup, ask the maker for the calcium level before you open the bag.
Dry
Puppy
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- With Turkey 54.0
- With Chicken 51.5
All two Good. Typical dry food: Good.
The two finish close together, with turkey and lamb the narrow pick, and neither does anything badly or anything special.
What's in it
- Chicken meal27%Water already out, so the share holds in the finished kibble.
- Wheat, cornThe cereal middle starts here.
- Animal fatsNo species named.
- Wheat middlings, rice
- Dried animal proteinUnnamed, so the chicken headline does not make this single-protein.
- Soya mealPlant protein, which a pup makes less use of than meat.
- Dried beet pulp
- DigestA processed animal protein sprayed on for taste, species unnamed.
- Dried chicory root, minerals, fish oil1%Chicory brings inulin; the fish oil brings omega 3 and puts fish on the allergen picture.
- Dried carrot, spinach, parsley0.07% eachDecoration, but the label prints how little.
Vitamins A, D3 and E with iron, iodine, copper, manganese, zinc and selenium, all dosed per kilo, plus antioxidants.
No calcium figure on the label. Ask Beta for it before a big pup starts on this bag.
Named ingredients
Against the range
- Meat
- Chicken meal at 27%
- Turkey meal 20% and lamb meal 7% in the other.
- Other animals on the label
- An unnamed dried animal protein
- None beyond the two named meals.
- Carbohydrate, dry matter
- 43.4%
- 42.9% in the turkey and lamb.
- Ash, dry matter
- 7.7%
- 8.2% in the turkey and lamb.
The more straightforward of the pair if you simply want to know what the meat is.
Both bags open with a dried meat meal, so the printed share is close to what reaches the kibble. Behind it sit wheat, corn, rice and wheat middlings, with soya meal carrying part of the protein. Protein reads 28.0% and fat 14.0% on both.
The animal fats and the digest coating name no species on either list, and fish oil supplies the omega 3. Chicory root at 1% is shared, and so is a trace mineral panel dosed in print. Neither bag declares calcium.
Nutritional analysis
Declared analysis
28%
14%
2.5%
7%
9%
Dry weight
30.8%
15.4%
2.7%
7.7%
43.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
31.1%
60%
1.1%
6.1%
1.6%
Pricing & size
- Price per kilo
- £2.57 (RRP)
- Pack
- 2kg, 14kg
- A 15kg dog eats (our estimate)
- 200 to 245 g a day, 220 in the middle
- Cost per day, 15kg dog
- £0.57
Budget end of the dry market, with a small premium over what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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