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Beta Puppy – With Chicken

Beta

Beta Puppy: With Chicken review

51.5/100Good
DryPuppy

A plain cereal-based growth kibble in two recipes, both in our Good band. Energy is printed at 375 kcal per 100g, right on the mark for a puppy food, which makes portions easy to set. What is missing is a calcium figure, and these bags are sold for giant breeds as well as toys.

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Our view

Likely to suit

  • Pups of any size, toy to giant, on either recipe
  • Homes that feed a cereal kibble happily
  • Owners who like the daily amount easy to judge from a declared energy figure
  • A prebiotic in the bowl: dried chicory root at 1% on both lists
  • Zinc at 110 mg/kg and iron at 83 mg/kg among the trace minerals printed in full

Worth watching

  • No calcium figure on either bag. Owners of big pups should ask Beta for it
  • Animal fats and digest with no species named, which leaves a strict exclusion diet nothing to hold on to
  • Wheat, corn and soya meal, for a pup that has struggled with cereal or soya
  • Carbohydrate in the low forties of dry matter, over the 39.0% a puppy kibble typically carries

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
51.5/100Good
Protein and processingAverage
Nutritional balanceGood
TransparencyGood
ValueGood

The details

Dog fit

Listed for puppies of every size, giants included. For a large or giant pup, ask the maker for the calcium level before you open the bag.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. With Turkey 54.0
  2. With Chicken 51.5

All two Good. Typical dry food: Good.

The two finish close together, with turkey and lamb the narrow pick, and neither does anything badly or anything special.

What's in it
  • Chicken meal27%Water already out, so the share holds in the finished kibble.
  • Wheat, cornThe cereal middle starts here.
  • Animal fatsNo species named.
  • Wheat middlings, rice
  • Dried animal proteinUnnamed, so the chicken headline does not make this single-protein.
  • Soya mealPlant protein, which a pup makes less use of than meat.
  • Dried beet pulp
  • DigestA processed animal protein sprayed on for taste, species unnamed.
  • Dried chicory root, minerals, fish oil1%Chicory brings inulin; the fish oil brings omega 3 and puts fish on the allergen picture.
  • Dried carrot, spinach, parsley0.07% eachDecoration, but the label prints how little.

Vitamins A, D3 and E with iron, iodine, copper, manganese, zinc and selenium, all dosed per kilo, plus antioxidants.

No calcium figure on the label. Ask Beta for it before a big pup starts on this bag.

Named ingredients

Chicken meal (27%), Wheat*, Corn*, Animal fats, Wheat middlings*, Rice*, Dried animal protein, Soya meal, Dried beet pulp, Digest, Dried chicory root*1 (1%), Minerals, Fish oil, Dried carrot* (0.07%), Dried spinach* (0.07%), Dried parsley* (0.07%), *Natural ingredients, 1natural prebiotic
Against the range
Meat
Chicken meal at 27%
Turkey meal 20% and lamb meal 7% in the other.
Other animals on the label
An unnamed dried animal protein
None beyond the two named meals.
Carbohydrate, dry matter
43.4%
42.9% in the turkey and lamb.
Ash, dry matter
7.7%
8.2% in the turkey and lamb.

The more straightforward of the pair if you simply want to know what the meat is.

Both bags open with a dried meat meal, so the printed share is close to what reaches the kibble. Behind it sit wheat, corn, rice and wheat middlings, with soya meal carrying part of the protein. Protein reads 28.0% and fat 14.0% on both.

The animal fats and the digest coating name no species on either list, and fish oil supplies the omega 3. Chicory root at 1% is shared, and so is a trace mineral panel dosed in print. Neither bag declares calcium.

Nutritional analysis

Declared analysis

Energy
375 kcal/100g
Protein

28%

Fat

14%

Fibre

2.5%

Ash

7%

Moisture

9%

Dry weight

Protein

30.8%

Fat

15.4%

Fibre

2.7%

Ash

7.7%

Carbs

43.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

31.1%

Carbs

60%

Veg

1.1%

Oils

6.1%

Other

1.6%

Pricing & size
Price per kilo
£2.57 (RRP)
Pack
2kg, 14kg
A 15kg dog eats (our estimate)
200 to 245 g a day, 220 in the middle
Cost per day, 15kg dog
£0.57

Budget end of the dry market, with a small premium over what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026