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Ava Medium Breed Adult – White Fish

Ava

Ava Medium Breed Adult: White Fish review

59.4/100Good
DryAdult

One medium-breed kibble in two coats, chicken at 44% or white fish at 39%, and both sit in our Good band. Each itemises its animal share with the dried meal as the largest entry, and the rice and maize base underneath is identical. Swapping between them changes only the animal.

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Our view

Likely to suit

  • Medium family dogs on everyday duty, the size both are portioned for
  • Rotating flavours without upsetting a settled stomach
  • Dogs that do well on rice, with brown rice just under a quarter of either recipe
  • Owners who like itemised animal brackets and dosed minerals

Worth watching

  • Chicken and fish in both, the fish recipe through its chicken fat
  • Maize at 18% in both, for a grain-sensitive dog
  • Whole dried egg in both bags

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
59.4/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for medium adult dogs. Neither suits a single-protein elimination trial, so check the allergen picture against your dog before choosing a flavour.

Food type

Dry

Life stage

Adult

Breed size

Medium

Main protein

Fish

The score, in context
  1. Ava Medium Breed Adult 59.9
  2. White Fish 59.4

All two Good. Typical dry food: Good.

Nothing separates the two on our reading, so the choice is chicken or fish.

What's in it
  • White fish meal24%The largest single entry, protein intact.
  • White fish, fish stock12.5%, 2.5%Completing a 39% fish bracket.
  • Brown rice23.5%
  • Maize18%
  • Beet pulp7%
  • Chicken fatFish-led, but not chicken free.
  • Salmon oil
  • Brewers' yeast, minerals, whole dried eggEgg again, as in the chicken bag.
  • Chicory root extract, yeasts0.16%, 0.11%Prebiotics.
  • Yucca, glucosamine, chondroitin, cranberry, green tea, pomegranate0.02% down to 0.005%

Vitamins A, D3 and E with chelated zinc, manganese and copper and iodine, each dosed; no selenium is listed.

Moisture is not declared, so the dry-matter figures assume the standard 8%.

Named ingredients

Fish (39%) (White Fish Meal 24%, White Fish 12.5%, Fish Stock 2.5%), Brown Rice (23.5%), Maize (18%), Beet Pulp (7%), Chicken Fat, Salmon Oil, Brewers' Yeast, Minerals, Whole Dried Egg, Chicory Root Extract (as a source of Prebiotic Fructooligosaccharide) (0.16%), Yeasts (as a source of Beta-glucans and Prebiotic Mannanoligosaccharide) (0.11%), Yucca Extract (0.02%), Glucosamine (0.02%), Chondroitin (0.015%), Cranberry Extract (0.01%), Green Tea Extract (0.005%), Pomegranate Extract (0.005%)
Against the range
Animal share
Fish 39%
Chicken 44% on the original
Fibre, dry matter
3.8%
2.6% on the chicken
Energy
369.3 kcal per 100g
359.1 on the chicken

The pick for a dog that prefers fish, as long as chicken fat is not a problem.

Both recipes itemise their animal share with a 24% meal as the largest entry, the right way round for a kibble since meal keeps its protein through the oven. The base never changes: brown rice at 23.5%, maize at 18%, beet pulp at 7%, then salmon oil, brewers yeast, whole dried egg and a prebiotic pair.

Glucosamine and chondroitin appear at trace levels, with cranberry, green tea and pomegranate extracts as garnish. The trace minerals are mostly chelated and dosed. What varies is the animal: chicken at 44% or fish at 39%.

Nutritional analysis

Declared analysis

Energy
369.3 kcal/100g
Protein

26.5%

Fat

13.5%

Fibre

3.5%

Ash

7.5%

Dry weight

Protein

28.8%

Fat

14.7%

Fibre

3.8%

Ash

8.2%

Carbs

44.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

38.1%

Added water

2.5%

Carbs

48.5%

Veg

0.2%

Oils

7.4%

Other

3.3%

Pricing & size
Price per kilo
£3.47 (RRP)
Pack
15kg/kg)
A 15kg dog eats
145 to 245 g a day, 195 in the middle
Cost per day, 15kg dog
£0.68

Budget end of the market for a dry food, with the price a little ahead of what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026