Skip to content
Off the Leash
Ava Medium Breed Adult – —

Ava

Ava Medium Breed Adult review

59.9/100Good
DryAdult

One medium-breed kibble in two coats, chicken at 44% or white fish at 39%, and both sit in our Good band. Each itemises its animal share with the dried meal as the largest entry, and the rice and maize base underneath is identical. Swapping between them changes only the animal.

Affiliate link. Off the Leash may earn a commission from purchases on eBay, at no cost to you.

Our view

Likely to suit

  • Medium family dogs on everyday duty, the size both are portioned for
  • Rotating flavours without upsetting a settled stomach
  • Dogs that do well on rice, with brown rice just under a quarter of either recipe
  • Owners who like itemised animal brackets and dosed minerals

Worth watching

  • Chicken and fish in both, the fish recipe through its chicken fat
  • Maize at 18% in both, for a grain-sensitive dog
  • Whole dried egg in both bags

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
59.9/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for medium adult dogs. Neither suits a single-protein elimination trial, so check the allergen picture against your dog before choosing a flavour.

Food type

Dry

Life stage

Adult

Breed size

Medium

Main protein

Chicken

The score, in context
  1. Ava Medium Breed Adult 59.9
  2. White Fish 59.4

All two Good. Typical dry food: Good.

Nothing separates the two on our reading, so the choice is chicken or fish.

What's in it
  • Chicken meal24%Water already driven off, so the protein survives at full weight.
  • Fresh chicken, chicken fat, chicken gravy12.5%, 5%, 2.5%Completing a 44% chicken bracket.
  • Brown rice23.5%
  • Maize18%Structural, a workmanlike cereal.
  • Beet pulp7%The fibre.
  • Salmon oilFish, in the chicken recipe.
  • Brewers yeast, mineralsB vitamins from the yeast.
  • Whole dried eggComplete protein, and an allergen to know about.
  • Chicory root extract, yeasts0.16%, 0.11%FOS and MOS, a prebiotic pair.
  • Yucca, glucosamine, chondroitin, cranberry, green tea, pomegranate0.02% down to 0.005%Trace inclusions, short of working joint doses.

Vitamins A, D3 and E, with zinc, manganese and copper as chelates and selenium from selenised yeast, each dosed.

Named ingredients

Chicken (44%) (Chicken Meal 24%, Fresh Chicken 12.5%, Chicken Fat 5%, Chicken Gravy 2.5%), Brown Rice (23.5%), Maize (18%), Beet Pulp (7%), Salmon Oil, Brewers Yeast, Minerals, Whole Dried Egg, Chicory Root Extract (as a source of Pre-biotic Fructooligosaccharide) (0.16%), Yeasts (as a source of Beta-glucans, Pre-biotic Mannanoligosaccharides) (0.11%), Yucca Extract (0.02%), Glucosamine (0.02%), Chondroitin (0.015%),Cranberry Extract (0.01%), Green Tea Extract (0.005%), Pomegranate Extract (0.005%)
Against the range
Animal share
Chicken 44%
Fish 39% on the White Fish
Vitamin D3
1,200 IU
300IU on the White Fish
Selenium
Added, from yeast
Not listed on the White Fish
Moisture
Declared at 8%
Not declared on the White Fish

The original build, and the one sold in a small bag to try first.

Both recipes itemise their animal share with a 24% meal as the largest entry, the right way round for a kibble since meal keeps its protein through the oven. The base never changes: brown rice at 23.5%, maize at 18%, beet pulp at 7%, then salmon oil, brewers yeast, whole dried egg and a prebiotic pair.

Glucosamine and chondroitin appear at trace levels, with cranberry, green tea and pomegranate extracts as garnish. The trace minerals are mostly chelated and dosed. What varies is the animal: chicken at 44% or fish at 39%.

Nutritional analysis

Declared analysis

Energy
359.1 kcal/100g

Estimated using Modified Atwater factors*

Protein

26%

Fat

14%

Fibre

2.4%

Ash

7%

Moisture

8%

Dry weight

Protein

28.3%

Fat

15.2%

Fibre

2.6%

Ash

7.6%

Carbs

46.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

43%

Added water

2.5%

Carbs

48.5%

Veg

0.2%

Oils

2.7%

Other

3.1%

Pricing & size
Price per kilo
£3.47 (RRP)
Pack
2kg/kg), 15kg/kg)
A 15kg dog eats
170 to 290 g a day, 230 in the middle
Cost per day, 15kg dog
£0.80

Budget end of the market for a dry food, though the price runs a little ahead of what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

Related dog food guides

Ranked shortlists that include foods like this one.

All reviews
Ava Wet Food Adult – —
72/100Excellent
3 varieties

Ava

Wet Food Adult

WetAdult and seniorJoint support
View review

Featured feeding accessories

All feeding accessories
Beco Steady Bowl

Beco

Steady Bowl

A recycled plastic dog bowl with a wide weighted base that stays where you put it.

£
View on Amazon
Petface Pet Food Scoop

Petface

Pet Food Scoop

A light plastic food scoop that makes measuring kibble a daily habit.

£
View on Amazon
Petface Ceramic Bone Bowl, 15cm

Petface

Ceramic Bone Bowl, 15cm

A 15cm ceramic dog bowl in cream and green, sized for toy and small breeds.

£
View on Amazon
Mason Cash Cane Dog Bowl, 20cm

Mason Cash

Cane Dog Bowl, 20cm

The Derbyshire stoneware classic, a 20cm dog bowl holding 1.6 litres and dishwasher safe.

££
View on Amazon

Reviewed by Off the Leash Editorial

Last updated 28 August 2026