

Ava
Ava Medium Breed Adult review
Flavour
One medium-breed kibble in two coats, chicken at 44% or white fish at 39%, and both sit in our Good band. Each itemises its animal share with the dried meal as the largest entry, and the rice and maize base underneath is identical. Swapping between them changes only the animal.
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Our view
Likely to suit
- Medium family dogs on everyday duty, the size both are portioned for
- Rotating flavours without upsetting a settled stomach
- Dogs that do well on rice, with brown rice just under a quarter of either recipe
- Owners who like itemised animal brackets and dosed minerals
Worth watching
- Chicken and fish in both, the fish recipe through its chicken fat
- Maize at 18% in both, for a grain-sensitive dog
- Whole dried egg in both bags
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for medium adult dogs. Neither suits a single-protein elimination trial, so check the allergen picture against your dog before choosing a flavour.
Dry
Adult
Medium
Chicken
The score, in context
- Ava Medium Breed Adult 59.9
- White Fish 59.4
All two Good. Typical dry food: Good.
Nothing separates the two on our reading, so the choice is chicken or fish.
What's in it
- Chicken meal24%Water already driven off, so the protein survives at full weight.
- Fresh chicken, chicken fat, chicken gravy12.5%, 5%, 2.5%Completing a 44% chicken bracket.
- Brown rice23.5%
- Maize18%Structural, a workmanlike cereal.
- Beet pulp7%The fibre.
- Salmon oilFish, in the chicken recipe.
- Brewers yeast, mineralsB vitamins from the yeast.
- Whole dried eggComplete protein, and an allergen to know about.
- Chicory root extract, yeasts0.16%, 0.11%FOS and MOS, a prebiotic pair.
- Yucca, glucosamine, chondroitin, cranberry, green tea, pomegranate0.02% down to 0.005%Trace inclusions, short of working joint doses.
Vitamins A, D3 and E, with zinc, manganese and copper as chelates and selenium from selenised yeast, each dosed.
Named ingredients
Against the range
- Animal share
- Chicken 44%
- Fish 39% on the White Fish
- Vitamin D3
- 1,200 IU
- 300IU on the White Fish
- Selenium
- Added, from yeast
- Not listed on the White Fish
- Moisture
- Declared at 8%
- Not declared on the White Fish
The original build, and the one sold in a small bag to try first.
Both recipes itemise their animal share with a 24% meal as the largest entry, the right way round for a kibble since meal keeps its protein through the oven. The base never changes: brown rice at 23.5%, maize at 18%, beet pulp at 7%, then salmon oil, brewers yeast, whole dried egg and a prebiotic pair.
Glucosamine and chondroitin appear at trace levels, with cranberry, green tea and pomegranate extracts as garnish. The trace minerals are mostly chelated and dosed. What varies is the animal: chicken at 44% or fish at 39%.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
26%
14%
2.4%
7%
8%
Dry weight
28.3%
15.2%
2.6%
7.6%
46.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
43%
2.5%
48.5%
0.2%
2.7%
3.1%
Pricing & size
- Price per kilo
- £3.47 (RRP)
- Pack
- 2kg/kg), 15kg/kg)
- A 15kg dog eats
- 170 to 290 g a day, 230 in the middle
- Cost per day, 15kg dog
- £0.80
Budget end of the market for a dry food, though the price runs a little ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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