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Wilko Natures Best Tins – Rich in Chicken

Wilko

Wilko Natures Best Tins: Rich in Chicken review

60/100Good
WetAdult

Wilko Natures Best is a two-tin range, one built on beef and one on chicken, with the named animal declared at 14% inside a broader meat and animal derivatives entry. What follows is unusually short for a supermarket tin. It runs to minerals, an oils and fats line with fish oils named at 0.15%, a vegetable derivative carrying chicory at 0.08%, then cranberry, blueberry and a few green herbs. Both tins land in our Good band, and it is the vagueness of the label that decides that, not the analysis.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Plenty here will appeal if you like a dinner led by meat with little starch behind it.

  • Dogs that do better with the starch kept down, since carbohydrate converts to an estimated 3.3% of dry matter where the typical adult wet food runs nearer 15.8%
  • Owners choosing between a beef dinner and a chicken one, with the two tins built identically and differing only in the animal named at 14%
  • Dogs that gain weight easily, as these are light tins at an estimated 80 kcal per 100g
  • Households that would rather the water arrived in the dinner, with moisture declared at 82%
  • Label readers who like a short list, with cranberry, blueberry, rosemary, parsley and spinach closing both tins

Worth watching

The analysis reads better than the ingredient list, and it is the unnamed part that repays a look.

  • Only the headline animal is pinned down, at 14%, with the rest of the meat left inside meat and animal derivatives, so neither tin can anchor an elimination diet
  • The oils and fats entry names fish oils, one for a fish-avoiding dog's owner to note
  • Derivatives of vegetable origin covers the plant side, and the source of that starch is free to move about while the tin's wording holds still
  • Calories here are our own estimate rather than a declared figure, at around 80 kcal per 100g

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
60/100Good
Protein and processingGood
Nutritional balanceOutstanding
TransparencyAverage
ValueGood

The Details

Dog fit

Plenty here will appeal if you like a dinner led by meat with little starch behind it. The analysis reads better than the ingredient list, and it is the unnamed part that repays a look.

Food type

Wet

Life stage

Adult

Main protein

Chicken

The score, in context

Both tins share our Good band, and it is worth being plain about why. Protein and processing reads Good and nutritional balance Outstanding, a fair reflection of a tin with plenty of protein in it and very little starch. Transparency reads Average, because outside the animal named at 14% and two flagged extras, the recipe is written in category terms. The typical adult wet food finishes a band higher, in our Excellent band, and closing that gap would take nothing more complicated than naming what is already in the tin.

What's in it

Ingredients, as declared: Meat and Animal Derivatives (Chicken* 14%), Minerals, Oils and Fats (Fish Oils* 0.15%), Derivatives of Vegetable Origin (Chicory* 0.08%), Cranberry*, Blueberry*, Rosemary*, Parsley*, Spinach*. *Natural ingredients.

Named ingredients

Meat and Animal Derivatives (Chicken* 14%), Minerals, Oils and Fats (Fish Oils* 0.15%), Derivatives of Vegetable Origin (Chicory* 0.08%), Cranberry*, Blueberry*, Rosemary*, Parsley*, Spinach*. *Natural ingredients.

Nutritional additives

Vitamin D3: 140IU/kg, Vitamin E 30mg/kg, Zinc (Zinc Sulphate Monohydrate): 12mg/kg, Copper (Copper(II) Sulphate Pentahydrate)0.5mg/kg, Manganese (Manganese(II) Oxide) 1.0mg/kg, Iodate (Calcium Iodate Anhydrous) 0.3mg/kg.

Ingredient notes

The first entry does the heavy lifting and tells you the least. Meat and animal derivatives is a legal umbrella covering any warm-blooded land animal and any part of it, and the only fixed point inside it is the named species at 14%. Wilko flags that species as a natural ingredient, which is a gesture towards openness, though it stops short of saying what the rest of the animal material is.

The analysis is where these tins make their case. Protein converts to 55.6% of dry matter and fat to 27.8%, both strong figures for a wet food. The estimated carbohydrate is 3.3% of dry matter, against 15.8% for the typical adult wet food. Once the water is set aside, what remains is a rich, meat-led plate rather than a starchy one.

Two named extras sit at trace level and both are worth having. Fish oils at 0.15% bring a little of the omega oil that oily fish are prized for. Chicory at 0.08% carries inulin, a soluble fibre the friendly gut bacteria do well on. Neither is dosed heavily enough to be the reason you choose the food, but both are pleasant to see printed.

Cranberry, blueberry, rosemary, parsley and spinach close the list off like a small garden. Each sits at a modest amount and each does a little antioxidant work, and rosemary also earns its keep as a natural preservative. The added panel behind them is fully dosed. Vitamin D3 is at 140 IU/kg, vitamin E at 30 mg/kg, zinc at 12 mg/kg, manganese at 1.0 mg/kg, copper at 0.5 mg/kg and iodine at 0.3 mg/kg.

How this variety differs

Chicken fills the 14% slot in this tin, with the rest of the label word for word identical. Chicken is the lighter meat and the one most dogs meet first, which cuts both ways for a dog whose digestion has objected to it before.

Price and value

£2.25 a kilo for the beef tin and £1.88 a kilo for Rich in Chicken, both sold in 300g tins.

As a guide, a 15kg adult dog in moderate condition eating about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate) would get through roughly 1055 grams. On the beef that is £2.37 a day, and £1.98 on the chicken. The tin's own guide puts a dog between 10kg and 20kg on 750 to 1200 grams a day.

Nutritional analysis

Declared analysis

Energy
79.6 kcal/100g

Estimated using Modified Atwater factors*

Protein

10%

Fat

5%

Fibre

0.4%

Ash

2%

Moisture

82%

Dry weight

Protein

55.6%

Fat

27.8%

Fibre

2.2%

Ash

11.1%

Carbs

3.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

44.9%

Added water

17%

Carbs

9.7%

Veg

0.5%

Oils

8.1%

Other

19.8%

Pricing & size
Pack size
300g
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026