

Virbac
Virbac Veterinary HPM Adult Large & Medium review
A serious attempt at a meatier, lower starch bowl for a big dog. Protein is declared at 34.0% and estimated carbohydrate lands at 29.6% of dry matter, a long way under what dry food usually carries. It sits in our Good band, held there by a list that says poultry and never which bird.
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Our view
Likely to suit
- Medium and large adults, the sizes the kibble is drawn up for
- Protein high and starch low
- Dogs kept off fish: no fish and no fish oil on the list
- Unpredictable digestions, with psyllium, beet pulp and FOS behind an inactivated Lactobacillus culture
- Owners who prefer to buy through their vet practice
Worth watching
- Poultry, never a named bird, so no anchor for a single-bird elimination plan
- Hydrolysed pork, if pig is off your dog's list
- Lignocellulose, a refined fibre in for bulk
- Rice, for a dog that does better without grain
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for medium and large adults. The label puts an active 15kg dog on 230 grams a day, a small bowl for the calories, so weigh it.
Dry
Adult
Medium, Large
Poultry
The score, in context
- Virbac Veterinary HPM Adult Large & Medium 58.5
All one Good. Typical dry food: Good.
A strong recipe written in vague language: the analysis pulls up and the unnamed animals pull down.
What's in it
- Dehydrated poultry proteinsDried, so it keeps its weight in the kibble. The bird can change between batches with nothing on the label changing.
- RiceThe only cereal, and easy on most digestions.
- Poultry fats
- PeasA little plant protein.
- Hydrolysed pork and poultry proteinsBroken into smaller fragments, less likely to provoke a reaction. Puts pork in the bowl.
- LignocellulosePurified plant fibre with almost no energy attached.
- Minerals
- Dried beet pulp, linseed, FOSMixed fibre and a prebiotic.
- Psyllium fibreFirms a loose stool and softens a hard one.
- Inactivated brewer's yeast, inactivated Lactobacillus helveticusBacterial fragments survive a bag far better than live cultures.
Generous where it counts: taurine at 1500 mg per kilo, a reassuring sight on a food for big dogs, with choline, vitamin E, zinc and iron all dosed high.
Poultry is never named to a species, so a dog avoiding one particular bird cannot rely on this label.
Named ingredients
Against the range
One high protein, low starch kibble for medium and large dogs, sold through vets. The animal entries name families, poultry and pork, never a species of bird, and the fibre blend is the most carefully built part of the list.
Nutritional analysis
Declared analysis
34%
17%
5%
8%
9%
Dry weight
37.4%
18.7%
5.5%
8.8%
29.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
60.6%
39.4%
Pricing & size
- Price per kilo
- £4.02 (RRP)
- Pack
- 3 kg, 7 kg, 12 kg
- A 15kg dog eats
- 230 g a day
- Cost per day, 15kg dog
- £0.92
At 370 kcal per 100g the daily bowl is small for what it carries.
Middle of the market for a dry food, and you pay a little more than the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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