

Virbac
Virbac Veterinary HPM Junior Special Medium review
A high protein growth kibble written for medium breed puppies, and it finishes in our Excellent band. The analysis is properly meaty, with protein at 38.5% and fat at 20.9% of dry matter, and calcium converts to 1.43%. The energy figure of 396 kcal per 100g is declared by the maker, not estimated by us.
Our view
Likely to suit
- Medium breed puppies, the one size this recipe was built around
- Owners who read the calcium line first. It is printed and converts to 1.43% of dry matter
- Busy pups that burn through a bowl, at 396 kcal per 100g against the 376 typical of a puppy kibble
- A lower starch bowl: carbohydrate at 26.9% of dry matter where the puppy dry middle runs to 39.0%
- Digestive support you can see in print, from fructo-oligosaccharides and psyllium to an inactivated Lactobacillus
Worth watching
- Poultry never named to a species, here or in the fats and hydrolysed proteins, so no strict exclusion diet
- Rice as the starch, which rules it out for a grain free household
- Lignocellulose, a purified fibre powder that bulks the bowl without feeding much
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for medium breed puppies only. A growing pup's daily amount changes month by month, so weigh it from the chart on the bag and adjust by waistline.
Dry
Puppy
Medium
Pork
The score, in context
- Virbac Veterinary HPM Junior Special Medium 70.5
All one Excellent. Typical dry food: Good.
The analysis and the printed calcium are strong; unnamed poultry and hydrolysed proteins are what keep protein and processing from climbing higher.
What's in it
- Dehydrated pork and poultry proteinsDried before it goes in, so it carries through largely as printed. Pork is named; the poultry could be chicken, turkey, duck or goose.
- RiceThe main starch, and a light load by kibble standards.
- Poultry fatsUnnamed poultry again.
- Peas
- LignocelluloseA purified plant fibre powder. We would happily see it replaced.
- Hydrolysed pork and poultry proteinsMatters for a genuine elimination trial, less so if you simply favour pork.
- Minerals
- Dried beet pulp, psyllium fibreBoth bring more to the bowl than the lignocellulose.
- Fish oil, linseedA marine and a plant source of omega fats for a growing coat and brain.
- Fructo-oligosaccharides, inactivated brewer's yeast, inactivated Lactobacillus helveticusThe gut side, with the yeast adding B vitamins.
A full vitamin and trace mineral panel dosed in print, stretching to choline at 3000 mg and taurine at 150 mg per kilogram.
Named ingredients
Against the range
One growth kibble for medium breed puppies. Dehydrated pork and poultry proteins lead, rice and peas carry a light starch load, and calcium is printed, converting to 1.43% of dry matter.
Nutritional analysis
Declared analysis
35%
19%
4.5%
8%
9%
Dry weight
38.5%
20.9%
4.9%
8.8%
26.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
100%
Pricing & size
- Price per kilo
- £4.02 (RRP)
- Pack
- 3 kg, 12 kg
- A 15kg dog eats (our estimate)
- 190 to 230 g a day, 210 in the middle
- Cost per day, 15kg dog
- £0.84
No fixed daily amount holds for a growing dog, so the adult figure here is only a rough guide.
Middle of the market for a dry food, and a little more than the analysis alone would set you back.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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