Southend Dog Training Southend Dog Superfood Raw review

Our Outstanding band is where this one lands, and that happens to be the company the typical adult raw food keeps too. Nothing we score is a tougher field than raw, so matching the mark is a real result for a brand feeding a single recipe. This one finishes just under the middle of that field. The protein and processing pillar comes in Outstanding. Nutritional balance and transparency read the same, with value sitting alongside them, so the label gives us little to argue with.

Ingredients, as declared: A carefully balanced blend of meat, bone, offal, and superfoods: Chicken with Bone (55%), Beef Tripe (15%), Chicken Heart (10%), Beef Trachea (5%), Beef Kidney (2.5%), Beef Liver (2.5%), Butternut Squash (5%), Green Vegetables (3.5%), Blueberry (0.5%), Turmeric (0.3%), Kelp (0.2%), Salmon Oil (0.15%), Wheatgrass (0.15%), Ginger (0.1%), Spirulina (0.06%), Black Pepper (0.04%), ✔ No artificial additives✔ No fillers✔ No grains

The arithmetic is easy to follow. Chicken with bone at 55% is the spine of the recipe, and beef tripe at 15% adds the strong smelling part dogs tend to love. Chicken heart at 10%, beef trachea at 5%, beef kidney at 2.5% and beef liver at 2.5% fill out the animal side. The plant fraction is butternut squash at 5%, green vegetables at 3.5% and blueberry at 0.5%. Everything after that appears in fractions of a percent.

Raw feeders reach for tripe because it is rich, easy on the gut and few bowls smell more tempting to a dog. It comes from the stomach lining of a grazing animal. The rest of the offal set does the quieter work. Liver and kidney hold much of the micronutrition in a carcass, heart is dense muscle, and trachea brings cartilage into the grind.

There is no vitamin and mineral premix on this label, which is the usual raw position. Kelp at 0.2% is the iodine source, and salmon oil at 0.15% carries omega 3 fats. Turmeric at 0.3%, wheatgrass at 0.15%, ginger at 0.1%, spirulina at 0.06% and black pepper at 0.04% sit at seasoning level. The printed percentages are honest about what those extras can and cannot do; the offal is what makes the whole-food approach credible.

On an otherwise specific list, green vegetables is the one broad term. What goes into that 3.5% can move between batches. It is a small share of a recipe that names everything else down to two decimal places, but it is the entry a strict label reader will notice.

The analysis reads exactly like the ingredients promise. Protein converts to 47.7% of dry matter and fat to 47.4%, carbohydrate estimates at zero because nothing starchy is present, and ash at 18.4% of dry matter reflects the bone running through the chicken. Moisture is declared at 71.5%, and energy works out at an estimated 162 kcal per 100g.

£4.92 a kilo. It is sold in quantities from 5kg up through 10kg, 15kg, 20kg, 30kg and 40kg to 50kg.

A 15kg adult dog in moderate condition needs roughly 840 kcal a day, using the standard maintenance estimate of 110 × bodyweight^0.75. On this recipe's estimated energy that works out at about 518 grams, or £2.55 a day. The label's own guide for a 10kg dog is 200 to 300 grams a day.