

Southend Dog Training
Southend Dog Training Southend Dog Superfood Raw review
One complete raw recipe, and almost all of it animal: chicken with bone at 55%, beef tripe at 15%, and a named organ set that brings the animal entries to 90%. No cereal and no synthetic premix. It earns our Outstanding band.
Our view
Likely to suit
- Owners who want a short, readable list, six named animal entries and a handful of plants
- Dogs happier without cereal
- Raw feeders who value organ meats, each one named and percentaged
- Dogs of any build, and multi-dog homes, with quantities running up to 50kg
Worth watching
- Salmon oil in the recipe, so not for a fish-free dog
- Beef and chicken both in the mince, so no exclusion trial on either
- No calcium printed; the bone in the grind is trusted to supply it
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size. Plan freezer space and a night's thaw in the fridge, and wash bowls, surfaces and hands afterwards.
Raw
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Southend Dog Superfood Raw 86.9
All one Outstanding. Typical raw food: Outstanding.
Raw is the toughest field we score, and matching its mark with a single recipe is a real result.
What's in it
- Chicken with bone55%The spine of the recipe, and where the calcium comes from.
- Beef tripe15%Rich, easy on the gut, and the smell dogs love.
- Chicken heart10%Dense muscle.
- Beef trachea5%Brings cartilage into the grind.
- Beef kidney, beef liver2.5% eachWhere much of a carcass's micronutrition sits.
- Butternut squash5%
- Green vegetables3.5%The one broad term on the list; it can move between batches.
- Blueberry0.5%
- Kelp, salmon oil0.2%, 0.15%Iodine, and omega 3.
- Turmeric, wheatgrass, ginger, spirulina, black pepper0.3% down to 0.04%Seasoning level.
No vitamin and mineral premix and no printed calcium, the usual raw position.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
13.6%
13.5%
0.35%
5.24%
71.5%
Dry weight
47.7%
47.4%
1.2%
18.4%
0%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
90%
8.8%
0.1%
1.1%
Pricing & size
- Price per kilo
- £4.92 (RRP)
- Pack
- 5kg, 10kg, 15kg, 20kg, 30kg, 40kg, 50kg
- A 15kg dog eats
- 300 to 450 g a day, 375 in the middle
- Cost per day, 15kg dog
- £1.85
About 375 grams a day for a 15kg dog.
Budget-priced for a raw food and fair value for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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