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Southend Dog Superfood Raw – —

Southend Dog Training

Southend Dog Training Southend Dog Superfood Raw review

86.9/100Outstanding
RawAdult

One complete raw recipe, and almost all of it animal: chicken with bone at 55%, beef tripe at 15%, and a named organ set that brings the animal entries to 90%. No cereal and no synthetic premix. It earns our Outstanding band.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Owners who want a short, readable list, six named animal entries and a handful of plants
  • Dogs happier without cereal
  • Raw feeders who value organ meats, each one named and percentaged
  • Dogs of any build, and multi-dog homes, with quantities running up to 50kg

Worth watching

  • Salmon oil in the recipe, so not for a fish-free dog
  • Beef and chicken both in the mince, so no exclusion trial on either
  • No calcium printed; the bone in the grind is trusted to supply it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
86.9/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyOutstanding
ValueOutstanding

The details

Dog fit

Listed for adult dogs of every size. Plan freezer space and a night's thaw in the fridge, and wash bowls, surfaces and hands afterwards.

Food type

Raw

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Southend Dog Superfood Raw 86.9

All one Outstanding. Typical raw food: Outstanding.

Raw is the toughest field we score, and matching its mark with a single recipe is a real result.

What's in it
  • Chicken with bone55%The spine of the recipe, and where the calcium comes from.
  • Beef tripe15%Rich, easy on the gut, and the smell dogs love.
  • Chicken heart10%Dense muscle.
  • Beef trachea5%Brings cartilage into the grind.
  • Beef kidney, beef liver2.5% eachWhere much of a carcass's micronutrition sits.
  • Butternut squash5%
  • Green vegetables3.5%The one broad term on the list; it can move between batches.
  • Blueberry0.5%
  • Kelp, salmon oil0.2%, 0.15%Iodine, and omega 3.
  • Turmeric, wheatgrass, ginger, spirulina, black pepper0.3% down to 0.04%Seasoning level.

No vitamin and mineral premix and no printed calcium, the usual raw position.

Named ingredients

A carefully balanced blend of meat, bone, offal, and superfoods: Chicken with Bone (55%), Beef Tripe (15%), Chicken Heart (10%), Beef Trachea (5%), Beef Kidney (2.5%), Beef Liver (2.5%), Butternut Squash (5%), Green Vegetables (3.5%), Blueberry (0.5%), Turmeric (0.3%), Kelp (0.2%), Salmon Oil (0.15%), Wheatgrass (0.15%), Ginger (0.1%), Spirulina (0.06%), Black Pepper (0.04%), ✔ No artificial additives✔ No fillers✔ No grains
Against the range

Nutritional analysis

Declared analysis

Energy
162.3 kcal/100g

Estimated using Modified Atwater factors*

Protein

13.6%

Fat

13.5%

Fibre

0.35%

Ash

5.24%

Moisture

71.5%

Dry weight

Protein

47.7%

Fat

47.4%

Fibre

1.2%

Ash

18.4%

Carbs

0%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

90%

Veg

8.8%

Oils

0.1%

Other

1.1%

Pricing & size
Price per kilo
£4.92 (RRP)
Pack
5kg, 10kg, 15kg, 20kg, 30kg, 40kg, 50kg
A 15kg dog eats
300 to 450 g a day, 375 in the middle
Cost per day, 15kg dog
£1.85

About 375 grams a day for a 15kg dog.

Budget-priced for a raw food and fair value for the quality.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026