

Sainsbury's
Sainsbury's Nature's Goodness Small Dog Dry review
Sainsbury's Nature's Goodness Small Dog is a grain-free chicken kibble sized for little dogs, and the quiet achievement of the label is how tightly it keeps to one animal. Chicken is declared at 32%, printed as 24% chicken meal and 8% freshly prepared, with sweet potato and potato carrying the starch and a short tail of berries and botanicals behind them. The rest of the label has no animal in it at all. In our scoring it finishes in the Good band, keeping company with the middle of the adult dry shelf.
Our view
Likely to suit
Feeding a smaller dog is easier when you can read the whole ingredients list in one glance, and this label lets you.
- Owners working out whether chicken is the problem, with no other animal anywhere on this label to muddy the answer
- Small breed dogs, as the recipe and its kibble are built for smaller mouths and smaller appetites
- Dogs that get on better with no cereal at all, since wheat, maize and rice are absent and sweet potato and potato bind the kibble
- Households keeping a dog off fish, with no fish oil and no marine ingredient on the label
- Owners who want the prebiotic named, since yeast products at 0.2% are printed as the source of MOS
Worth watching
Worth pinning down a few label details before the bowl goes down.
- Every scrap of animal protein here is chicken, which rules the bag out for a dog with a known chicken sensitivity
- Moisture is not declared, so the dry matter figures here rest on the 8% a kibble usually runs at
- Oxides and sulphates are the mineral forms used here, and a dog's gut generally takes those up a little less readily than chelates
- Sodium selenite is the selenium here, the usual choice, and a dog uses it less easily than the yeast form
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
Feeding a smaller dog is easier when you can read the whole ingredients list in one glance, and this label lets you. Worth pinning down a few label details before the bowl goes down.
Dry
Adult
Small
Chicken
The score, in context
This finishes in our Good band, and the reasons pull in both directions before settling. In its favour, carbohydrate converts to 41.9% of dry matter where the typical adult dry food runs at 46.2%, every animal entry is named, and the mineral doses are printed rather than implied. Holding it where it is, the 32% chicken declaration is respectable rather than commanding, and a third of that figure is fresh weight that leaves in the oven. Protein and processing reads Good with nutritional balance a step behind at Average, while transparency comes out Outstanding.
Energy comes in at 379 kcal per 100g against the 357 typical for an adult dry food. A small dog therefore reaches their daily allowance on a slightly smaller pile of kibble than usual.
What's in it
Ingredients, as declared: Chicken (32%) (Chicken Meal 24%, Freshly Prepared Chicken 8%), Sweet Potato, Potato, Dried Peas (6%), Chicken Fat, Dried Beet Pulp, Chicken Gravy, Linseed (2%), Minerals, Yeast Products (0.2%, as a source of Prebiotic MOS), Dried Cranberry, Dried Blueberry, Marigold Flower, Turmeric, Dried Spearmint. Natural ingredients
Named ingredients
Nutritional additives
Vitamin A 17000 IU/kg, Vitamin D3 1500 IU/kg, Vitamin E 70mg/kg, Iodine (Calcium Iodate Anhydrous) 2.5mg/kg, Selenium (Sodium Selenite) 0.1mg/kg, Copper (Copper (II) Sulphate Pentahydrate) 8mg/kg, Iron (Iron (II) Sulphate Monohydrate) 60mg/kg, Manganese (Manganese (II) Oxide) 50mg/kg, Zinc (Zinc Oxide) 100mg/kg.
Ingredient notes
Chicken is declared at 32% and the split is printed alongside it: 24% chicken meal and 8% freshly prepared chicken. That split is the useful part. Most of fresh chicken is water, and the oven takes that away, so it is the 24% of already dried meal that genuinely carries protein into the finished kibble. The analysis follows suit, with protein converting to 28.8% of dry matter and fat to 16.8%, a steady everyday profile and not a performance one.
The binding is done by sweet potato and potato, with dried peas at 6% next along, and no wheat, maize, rice or barley appears anywhere. Carbohydrate works out at 41.9% of dry matter, under the 46.2% typical for an adult dry food. The plant side is present without taking over the bowl.
The part worth pausing on is what is absent. Chicken fat and chicken gravy both carry the species name. Nothing hides further down either, no fish oil, no unnamed animal fat, no hydrolysed protein. That makes this a genuine one animal recipe, which is exactly what an owner needs when they are trying to confirm whether chicken suits their dog or not.
Linseed at 2% supplies the omega 3 in its plant form. A dog turns that into the skin-active forms more slowly than it takes them from a marine oil, so give a coat a few weeks to answer. Dried beet pulp is the fibre, a fair choice for digestive steadiness. Gut bacteria are what yeast products at 0.2% feed, and the label declares them as the prebiotic MOS. It is a feeder, not a nutrient in its own right.
Cranberry, blueberry, marigold flower, turmeric and dried spearmint bring up the rear, where quantities are small by definition. They are a flourish, and this food is not relying on them. The chicken and the low starch load are what it stands on.
Plenty of labels never print a mineral dose. This one does: zinc at 100 mg, iron at 60 mg, manganese at 50 mg, copper at 8 mg, iodine at 2.5 mg and selenium at 0.1 mg per kilo. The vitamins are dosed too, vitamin A at 17000 IU, vitamin D3 at 1500 IU and vitamin E at 70 mg. Those minerals are oxide and sulphate forms, the older route and a slightly less absorbable one, and the selenium is the selenite salt, not the yeast.
Price and value
£3.45 a kilo, sold in a 2kg bag.
As a guide, a 15kg adult dog in moderate condition would eat about 222 grams a day, assuming around 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). That works out at £0.76 a day. Scaled to a 5kg dog on the same energy estimate, that is nearer 87 to 107 grams a day. Portion by the waistline, not by a table.
Nutritional analysis
Declared analysis
26.5%
15.5%
3%
8.5%
Dry weight
28.8%
16.8%
3.3%
9.2%
41.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
36.3%
52.6%
5.1%
5.9%
Pricing & size
- Pack size
- 2kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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