

Sainsbury's
Sainsbury's Nature's Goodness Small Dog Dry review
A grain-free chicken kibble sized for little dogs, finishing in our Good band. Its quiet achievement is keeping to one animal: chicken at 32%, with nothing else from an animal anywhere on the label. Sweet potato and potato carry the starch.
Our view
Likely to suit
- Working out whether chicken is the problem, with no other animal to muddy the answer
- Small breed dogs, with kibble and recipe built for small mouths
- Dogs better off without cereal: no wheat, maize, rice or barley
- Fish-free homes, as there is no marine ingredient
- Owners who want the prebiotic named. Yeast products at 0.2% are the MOS source
Worth watching
- All the animal protein is chicken, which rules it out for a chicken-sensitive dog
- Moisture undeclared, so our dry matter figures assume 8%
- Minerals as oxides and sulphates and selenium as selenite, a little less readily absorbed
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for small breed adults. At 379 kcal per 100g a small dog reaches its allowance on a slightly smaller pile than usual, so portion by the waistline.
Dry
Adult
Small
Chicken
The score, in context
- Sainsbury's Nature's Goodness Small Dog Dry 67.0
All one Good. Typical dry food: Good.
Lower starch than the typical dry food and printed mineral doses pull upwards, and a respectable but not commanding chicken figure holds it in the middle.
What's in it
- Chicken meal24%Already dried, so this is the share that carries protein into the kibble.
- Freshly prepared chicken8%Mostly water, which the oven takes away.
- Sweet potato, potatoThe binding, in place of cereal.
- Dried peas6%
- Chicken fat, chicken gravyBoth carry the species name.
- Dried beet pulpA fair fibre for digestive steadiness.
- Linseed2%Plant omega 3, which a dog converts slowly, so give a coat a few weeks.
- Minerals, yeast products0.2% for the yeastDeclared as the prebiotic MOS.
- Cranberry, blueberry, marigold flower, turmeric, spearmintA flourish at small quantities.
Every vitamin and mineral dosed, zinc at 100 mg and iron at 60 mg per kilo among them, in oxide and sulphate forms.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
26.5%
15.5%
3%
8.5%
Dry weight
28.8%
16.8%
3.3%
9.2%
41.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
36.3%
52.6%
5.1%
5.9%
Pricing & size
- Price per kilo
- £3.45 (RRP)
- Pack
- 2kg
- A 15kg dog eats (our estimate)
- 195 to 240 g a day, 220 in the middle
- Cost per day, 15kg dog
- £0.76
A 5kg dog on the same energy estimate needs nearer 87 to 107 grams a day.
Budget end of the dry market, though a little dear for what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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