Skip to content
Off the Leash
Sainsbury's Nature's Goodness Small Dog Dry – —

Sainsbury's

Sainsbury's Nature's Goodness Small Dog Dry review

67/100Good
DryAdult

A grain-free chicken kibble sized for little dogs, finishing in our Good band. Its quiet achievement is keeping to one animal: chicken at 32%, with nothing else from an animal anywhere on the label. Sweet potato and potato carry the starch.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Working out whether chicken is the problem, with no other animal to muddy the answer
  • Small breed dogs, with kibble and recipe built for small mouths
  • Dogs better off without cereal: no wheat, maize, rice or barley
  • Fish-free homes, as there is no marine ingredient
  • Owners who want the prebiotic named. Yeast products at 0.2% are the MOS source

Worth watching

  • All the animal protein is chicken, which rules it out for a chicken-sensitive dog
  • Moisture undeclared, so our dry matter figures assume 8%
  • Minerals as oxides and sulphates and selenium as selenite, a little less readily absorbed

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
67/100Good
Protein and processingGood
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for small breed adults. At 379 kcal per 100g a small dog reaches its allowance on a slightly smaller pile than usual, so portion by the waistline.

Food type

Dry

Life stage

Adult

Breed size

Small

Main protein

Chicken

The score, in context
  1. Sainsbury's Nature's Goodness Small Dog Dry 67.0

All one Good. Typical dry food: Good.

Lower starch than the typical dry food and printed mineral doses pull upwards, and a respectable but not commanding chicken figure holds it in the middle.

What's in it
  • Chicken meal24%Already dried, so this is the share that carries protein into the kibble.
  • Freshly prepared chicken8%Mostly water, which the oven takes away.
  • Sweet potato, potatoThe binding, in place of cereal.
  • Dried peas6%
  • Chicken fat, chicken gravyBoth carry the species name.
  • Dried beet pulpA fair fibre for digestive steadiness.
  • Linseed2%Plant omega 3, which a dog converts slowly, so give a coat a few weeks.
  • Minerals, yeast products0.2% for the yeastDeclared as the prebiotic MOS.
  • Cranberry, blueberry, marigold flower, turmeric, spearmintA flourish at small quantities.

Every vitamin and mineral dosed, zinc at 100 mg and iron at 60 mg per kilo among them, in oxide and sulphate forms.

Named ingredients

Chicken (32%) (Chicken Meal 24%, Freshly Prepared Chicken 8%), Sweet Potato, Potato, Dried Peas (6%), Chicken Fat, Dried Beet Pulp, Chicken Gravy, Linseed (2%), Minerals, Yeast Products (0.2%, as a source of Prebiotic MOS), Dried Cranberry, Dried Blueberry, Marigold Flower, Turmeric, Dried Spearmint. Natural ingredients
Against the range

Nutritional analysis

Declared analysis

Energy
379 kcal/100g
Protein

26.5%

Fat

15.5%

Fibre

3%

Ash

8.5%

Dry weight

Protein

28.8%

Fat

16.8%

Fibre

3.3%

Ash

9.2%

Carbs

41.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

36.3%

Carbs

52.6%

Oils

5.1%

Other

5.9%

Pricing & size
Price per kilo
£3.45 (RRP)
Pack
2kg
A 15kg dog eats (our estimate)
195 to 240 g a day, 220 in the middle
Cost per day, 15kg dog
£0.76

A 5kg dog on the same energy estimate needs nearer 87 to 107 grams a day.

Budget end of the dry market, though a little dear for what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

Related dog food guides

Ranked shortlists that include foods like this one.

All reviews

Featured feeding accessories

All feeding accessories
Beco Steady Bowl

Beco

Steady Bowl

A recycled plastic dog bowl with a wide weighted base that stays where you put it.

£
View on Amazon
Petface Pet Food Scoop

Petface

Pet Food Scoop

A light plastic food scoop that makes measuring kibble a daily habit.

£
View on Amazon
Petface Ceramic Bone Bowl, 15cm

Petface

Ceramic Bone Bowl, 15cm

A 15cm ceramic dog bowl in cream and green, sized for toy and small breeds.

£
View on Amazon
Mason Cash Cane Dog Bowl, 20cm

Mason Cash

Cane Dog Bowl, 20cm

The Derbyshire stoneware classic, a 20cm dog bowl holding 1.6 litres and dishwasher safe.

££
View on Amazon

Reviewed by Off the Leash Editorial

Last updated 28 August 2026