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Sainsbury's Complete Nutrition Puppy Dry – —

Sainsbury's

Sainsbury's Complete Nutrition Puppy Dry review

33.2/100Average
DryPuppy

A plain own-label growth kibble, finishing in our Average band. The whole recipe runs to four lines, and the naming is where it gives least away. The vitamin and trace mineral panel behind it is fully declared and properly done.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Owners who want a complete puppy food with nothing unexpected on a four-line list
  • Households that like the micronutrients printed, from vitamin A at 17000 IU per kg to vitamin D3 at 1500 IU
  • Pups who do well on a lighter fat level, at 10.9% of dry matter
  • Pups already settled on rice, the one cereal named, at 4%

Worth watching

  • Beyond 4% chicken the label never says which animals are in the bag
  • Cereals and oils and fats are named only as groups, which leaves a grain-sensitive pup or an exclusion diet with nothing to check
  • No calcium figure on a bag listed for every size of puppy

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
33.2/100Average
Protein and processingPoor
Nutritional balanceAverage
TransparencyAverage
ValueAverage

The details

Dog fit

Listed for puppies of every size. The label's guide spans 40 to 725 grams a day, so follow the pack chart by age and expected adult size, and for a large breed ask Sainsbury's for the calcium figure first.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Sainsbury's Complete Nutrition Puppy Dry 33.2

All one Average. Typical dry food: Good.

A recipe written in categories gives the scoring little to grip, and protein and processing reads Poor as a result.

What's in it
  • Cereals4% riceFirst on the list, so grain outweighs everything else. Only the rice is identified; the term can cover wheat, maize, oats or barley.
  • Meat and animal derivatives31%, including 4% chickenWarm-blooded land animals, species not named beyond the chicken.
  • Oils and fatsNeither plant nor animal named.
  • Minerals

Vitamins A, D3 and E with zinc, iron, manganese, copper, iodine and selenium, each dosed; the selenium is sodium selenite, the older and less readily absorbed form.

No calcium figure printed. For a puppy heading for a big adult frame, ask Sainsbury's for it.

Moisture is not declared, so dry-matter figures here assume 8%.

Named ingredients

Cereals (4% Rice), Meat and Animal Derivatives (31% including 4% Chicken), Oils and Fats, Minerals.
Against the range

Four lines in all: cereals with 4% rice named, meat and animal derivatives at 31% with 4% chicken inside it, oils and fats, and minerals. Moisture and calcium are not declared, so the dry-matter figures assume 8% moisture for a kibble.

Nutritional analysis

Declared analysis

Energy
358 kcal/100g
Protein

25%

Fat

10%

Fibre

3%

Ash

7%

Dry weight

Protein

27.2%

Fat

10.9%

Fibre

3.3%

Ash

7.6%

Carbs

51%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

32.5%

Carbs

50%

Oils

10.6%

Other

6.9%

Pricing & size
Price per kilo
£1.17 (RRP)
Pack
3kg
A 15kg dog eats (our estimate)
210 to 260 g a day, 235 in the middle
Cost per day, 15kg dog
£0.27

A puppy's portion rises with age and expected adult size, then settles when growth stops.

Budget end of the market for a dry food, though the price runs a little ahead of what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026