

Sainsbury's
Sainsbury's Complete Nutrition Puppy Dry review
A plain own-label growth kibble, finishing in our Average band. The whole recipe runs to four lines, and the naming is where it gives least away. The vitamin and trace mineral panel behind it is fully declared and properly done.
Our view
Likely to suit
- Owners who want a complete puppy food with nothing unexpected on a four-line list
- Households that like the micronutrients printed, from vitamin A at 17000 IU per kg to vitamin D3 at 1500 IU
- Pups who do well on a lighter fat level, at 10.9% of dry matter
- Pups already settled on rice, the one cereal named, at 4%
Worth watching
- Beyond 4% chicken the label never says which animals are in the bag
- Cereals and oils and fats are named only as groups, which leaves a grain-sensitive pup or an exclusion diet with nothing to check
- No calcium figure on a bag listed for every size of puppy
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies of every size. The label's guide spans 40 to 725 grams a day, so follow the pack chart by age and expected adult size, and for a large breed ask Sainsbury's for the calcium figure first.
Dry
Puppy
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Sainsbury's Complete Nutrition Puppy Dry 33.2
All one Average. Typical dry food: Good.
A recipe written in categories gives the scoring little to grip, and protein and processing reads Poor as a result.
What's in it
- Cereals4% riceFirst on the list, so grain outweighs everything else. Only the rice is identified; the term can cover wheat, maize, oats or barley.
- Meat and animal derivatives31%, including 4% chickenWarm-blooded land animals, species not named beyond the chicken.
- Oils and fatsNeither plant nor animal named.
- Minerals
Vitamins A, D3 and E with zinc, iron, manganese, copper, iodine and selenium, each dosed; the selenium is sodium selenite, the older and less readily absorbed form.
No calcium figure printed. For a puppy heading for a big adult frame, ask Sainsbury's for it.
Moisture is not declared, so dry-matter figures here assume 8%.
Named ingredients
Against the range
Four lines in all: cereals with 4% rice named, meat and animal derivatives at 31% with 4% chicken inside it, oils and fats, and minerals. Moisture and calcium are not declared, so the dry-matter figures assume 8% moisture for a kibble.
Nutritional analysis
Declared analysis
25%
10%
3%
7%
Dry weight
27.2%
10.9%
3.3%
7.6%
51%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
32.5%
50%
10.6%
6.9%
Pricing & size
- Price per kilo
- £1.17 (RRP)
- Pack
- 3kg
- A 15kg dog eats (our estimate)
- 210 to 260 g a day, 235 in the middle
- Cost per day, 15kg dog
- £0.27
A puppy's portion rises with age and expected adult size, then settles when growth stops.
Budget end of the market for a dry food, though the price runs a little ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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