Primal Spirit

Primal Spirit Complete Rebel Farm review

Name: Primal Spirit Complete Rebel Farm
Brand: Primal Spirit

68.6/100Good

Cold pressedAdult

Primal Spirit's fish-first idea turned around, with fresh chicken in front and fresh fish behind it. It sits in our Good band with the typical cold-pressed food. Carrot at 3.5% and apple at 1.2% are real inclusions, and the label is short enough that nothing hides on it, though no vitamin or mineral panel is printed.

Where to buy: coming soon

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Our view

Likely to suit

Dogs that do best on poultry: fresh chicken is the largest entry by some distance
A real vegetable share, with carrot at 3.5% and apple at 1.2%
A loose stomach. Beet pulp and chicory both work on the gut
Dogs that eat at speed, since a cold-pressed pellet falls apart where baked kibble would expand
Mixed households, with the guide running from toy breeds to giants

Worth watching

Fresh fish at 20.4%, so not for a dog kept off fish
Rice carries the carbohydrate, which rules out a cereal-free bowl
Feeding guidance for adults only, with nothing set out for puppies or seniors

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

68.6/100Good

Protein and processingGood

Nutritional balanceGood

TransparencyExcellent

ValueGood

The details

Dog fit

Listed for adult dogs of every size. Chicken and fish are two things to check against your dog's history, so read both before ordering.

Food type

Cold pressed

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Primal Spirit Complete Rebel Farm 68.6

All one Good. Typical dry food: Good.

A chicken-led animal share of about two thirds holds it a whisker under the category midpoint; the missing nutrient panel is what stops it going further.

What's in it

Fresh chicken45.4%Arrives with most of its water, so the pressed pellet holds a fraction of the raw percentage.
Fresh fish20.4%The species is not named.
Rice20.4%The only cereal, and a mild one free of gluten.
Beta vulgaris pulp5%Beet pulp by its botanical name, a fermentable fibre that holds stools together.
Brewer's yeast3.5%B vitamins and a savoury edge.
Carrot3.5%A proper inclusion: beta carotene and soluble fibre.
Apple1.2%
Chicory0.25%Inulin, a prebiotic.
Rosemary, turmeric0.125% eachRosemary guards the fats as a natural antioxidant.

No vitamin and mineral premix declared and no calcium figure beside the ash.

Named ingredients

45.4% fresh chicken, 20.4% fresh fish, 20.4% rice, 5% beta vulgaris pulp, 3.5% brewer's yeast (Saccharomyces cerevisiae), 3.5% carrot, 1.2% apple, 0.25% chicory, 0.125% rosemary (Rosmarinus officinalis), 0.125% turmeric (Curcuma longa)

Against the range

One cold-pressed recipe: fresh chicken at 45.4%, fresh fish at 20.4% and rice at 20.4%, with beet pulp, brewer's yeast and the most generous produce share in the Primal Spirit line behind them. No vitamin and mineral premix is declared, and the ash figure of 9.0% comes without a calcium figure.

Nutritional analysis

Declared analysis

Energy

340.5 kcal/100g

Protein

26%

Fat

14%

Fibre

Ash

Moisture

19%

Dry weight

Protein

32.1%

Fat

17.3%

Fibre

2.5%

Ash

11.1%

Carbs

37%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

65.9%

Carbs

20.4%

Veg

Other

8.8%

Pricing & size