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Primal Spirit Complete Rebel Farm – —

Primal Spirit

Primal Spirit Complete Rebel Farm review

68.6/100Good
Cold pressedAdult

Primal Spirit Complete Rebel Farm turns the brand's fish-first idea around and puts poultry in front: fresh chicken at 45.4%, fresh fish at 20.4% and rice at 20.4%. Behind them sit beet pulp, brewer's yeast and the most generous produce share in the Primal Spirit line. Carrot at 3.5% and apple at 1.2% are real inclusions and not decoration, and chicory brings a prebiotic to the party. It shares our Good band with the typical cold-pressed food.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Chicken and fish together suit a great many dogs, and this recipe does not complicate the idea.

  • Dogs that do best on poultry, with fresh chicken the largest entry on the list by some distance
  • Owners who like a real vegetable share rather than a token one, with carrot at 3.5% and apple at 1.2%
  • Dogs prone to a loose stomach, with beet pulp and chicory both working on the gut
  • A dog that eats at speed, because a wet cold-pressed pellet falls apart where baked kibble would expand
  • A house with big and small dogs in it, with the guide covering toy breeds through to giants

Worth watching

The label is short and open, but there are still a few details to weigh before you buy.

  • A dog kept away from fish should not be given this one, since fresh fish is in at 20.4%
  • Rice carries the carbohydrate, so a cereal-free household will not find what it needs here
  • The feeding guidance covers adult dogs only, with nothing set out for puppies or seniors

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
68.6/100Good
Protein and processingGood
Nutritional balanceGood
TransparencyExcellent
ValueGood

The Details

Dog fit

Chicken and fish together suit a great many dogs, and this recipe does not complicate the idea. The label is short and open, but there are still a few details to weigh before you buy.

Food type

Cold pressed

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Rebel Farm lands in our Good band, the same band the typical cold-pressed food occupies, finishing a whisker under the midpoint of the category. What holds it up there is a chicken-led animal share of roughly two thirds of the recipe. Carbohydrate converts to 37.0% of dry matter against the 43.2% typical for the format, and the list is short enough that nothing is hiding on it. What stops it going further is the absence of any declared vitamin and mineral addition and no calcium figure beside the ash. Protein and processing, nutritional balance and value all read Good, with transparency Excellent behind them, which is a food with a solid centre.

What's in it

Ingredients, as declared: 45.4% fresh chicken, 20.4% fresh fish, 20.4% rice, 5% beta vulgaris pulp, 3.5% brewer's yeast (Saccharomyces cerevisiae), 3.5% carrot, 1.2% apple, 0.25% chicory, 0.125% rosemary (Rosmarinus officinalis), 0.125% turmeric (Curcuma longa)

Named ingredients

45.4% fresh chicken, 20.4% fresh fish, 20.4% rice, 5% beta vulgaris pulp, 3.5% brewer's yeast (Saccharomyces cerevisiae), 3.5% carrot, 1.2% apple, 0.25% chicory, 0.125% rosemary (Rosmarinus officinalis), 0.125% turmeric (Curcuma longa)
Ingredient notes

The pellet is pressed, not baked, and that is the reason to be looking at this shelf in the first place. Low-temperature compression keeps the ingredients closer to their starting state than high-heat extrusion does. The finished pellet disintegrates in water, and that matters if your dog treats mealtimes as a race.

Fresh chicken at 45.4% leads and fresh fish at 20.4% supports it, and the word fresh is doing quiet work in both cases. Fresh meat arrives with most of its water still in it, so what ends up in the pressed pellet is a fraction of the raw percentage. The honest figure to judge by is the finished analysis, where protein converts to 32.1% of dry matter and fat to 17.3%. Two animal sources also means two things to check against your dog's history rather than one.

The only cereal here is rice at 20.4%, and it is a mild one, free of gluten. As starches go, it is about as easy on a digestive system as they come. Beta vulgaris pulp at 5% is the botanical name for beet pulp, a fermentable fibre that helps hold stools together. Chicory at 0.25% adds inulin, a prebiotic the good gut bacteria feed on. Brewer's yeast at 3.5% supplies B vitamins and a savoury edge.

The produce is where Rebel Farm is the most generous recipe Primal Spirit prints. Carrot at 3.5% is a proper inclusion that carries beta carotene and soluble fibre. It brings antioxidants with it as well, and apple at 1.2% follows. Rosemary and turmeric at 0.125% each close the list, the rosemary as much a natural antioxidant guarding the fats as a flavour.

What is missing matters as much as what is there. No vitamin and mineral premix is declared, no individual nutrient doses are printed, and the crude ash figure of 9.0% arrives without a calcium declaration to explain it. Chicken, fish and brewer's yeast will bring a good deal of the micronutrition between them, and yeast in particular is a strong natural source of the B group. The label leaves you taking that on trust, with no panel to read it off.

Price and value

£3.91 a kilo, in a 1kg bag, a 12kg sack or a 2 x 12kg option.

Working from the standard maintenance estimate, a 15kg adult dog in moderate condition needs around 840 kcal a day (110 × bodyweight^0.75). At 340 kcal per 100g this food supplies that in about 247g, which comes to £0.96 a day.

Nutritional analysis

Declared analysis

Energy
340.5 kcal/100g
Protein

26%

Fat

14%

Fibre

2%

Ash

9%

Moisture

19%

Dry weight

Protein

32.1%

Fat

17.3%

Fibre

2.5%

Ash

11.1%

Carbs

37%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

65.9%

Carbs

20.4%

Veg

5%

Other

8.8%

Pricing & size
Pack size
1kg, 12kg, 2 x 12kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026