

Primal Spirit
Primal Spirit Complete Oceanland review
A cold-pressed food built around fish, sitting in our Good band. Fresh fish leads at 45.4% with fresh chicken at 20.8% behind it, and rice is the only cereal. A small tail of pumpkin, pear and pineapple sets it apart from its stablemates.
Our view
Likely to suit
- Dogs that thrive on fish, the largest single part of the recipe
- Owners who want no catch-all entries on the list
- A dog that empties the bowl in seconds: the pellets crumble in water and never swell
- Dogs of very different builds, toy breeds through to giants
- Trying a 1kg bag before the 12kg sack
Worth watching
- No vitamin or mineral addition declared, unusual for a food sold as complete
- Chicken and rice both present, so neither poultry free nor grain free
- Feeding guidance for adults only
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size. If the micronutrient side matters to you, ask Primal Spirit for figures before making it the everyday food.
Cold pressed
Adult
Toy, Small, Medium, Large, Giant
Fish
The score, in context
- Primal Spirit Complete Oceanland 64.8
All one Good. Typical dry food: Good.
A proper animal share and modest carbohydrate keep it level with the cold-pressed shelf, and the silent micronutrient side stops it climbing.
What's in it
- Fresh fish45.4%Comes in carrying most of its water, so it delivers less protein to the pellet than the figure suggests. Species not named.
- Fresh chicken20.8%Why the fish share does not tell the whole story.
- Rice20.5%No gluten, long favoured for unsettled stomachs.
- Beta vulgaris pulp4%Beet, under its botanical name. Firms up stools.
- Brewer's yeast3.5%B vitamins and a savoury note.
- Pumpkin2.5%A genuine fibre contribution at this level.
- Pear, pineapple1.45%, 1%Mostly palatability.
- Thyme, coriander, turmeric0.25% each
No vitamin and mineral panel and no calcium figure; fish, chicken and yeast carry much of it, but nothing is put to figures.
Named ingredients
Against the range
Eleven ingredients, every one named and given a percentage, pressed at low temperature into a pellet that breaks down in water. The label declares no vitamin or mineral addition and gives no calcium figure beside the 8.7% ash.
Nutritional analysis
Declared analysis
26.5%
14.9%
2%
8.7%
19%
Dry weight
32.7%
18.4%
2.5%
10.7%
35.7%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
66.3%
20.5%
4%
9.3%
Pricing & size
- Price per kilo
- £3.91 (RRP)
- Pack
- 1kg, 12kg, 2 x 12kg
- A 15kg dog eats (our estimate)
- 215 to 265 g a day, 240 in the middle
- Cost per day, 15kg dog
- £0.94
Budget end of the market for a cold-pressed food, though you pay slightly more than the analysis alone justifies.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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