

Nulo
Nulo Baked & Coated Puppy review
Chicken leads Nulo Baked and Coated Puppy, and the list behind it is unusually long and specific. Fresh chicken and dehydrated chicken proteins share the top at 17% each, chickpeas, sweet potato and lentils take the starch, and fresh turkey and duck come in at 4% apiece. Protein converts to 33.2% of dry matter. The additive panel carries taurine, added methionine and choline, with a live gut culture whose count is printed. It reads as a Good band food, with the two gaps in the analysis noted below.
Our view
Likely to suit
If you like knowing what actually went into the bag, this list will hold your attention.
- Chicken fed puppies, with fresh chicken and dehydrated chicken proteins leading the recipe at 17% each
- Owners who keep grain out of the bowl, with chickpeas, sweet potato and lentils taking the starch
- Owners who want gut support to be more than a word on the front, since chicory inulin and autolysed yeasts sit beside a declared Enterococcus faecium culture
- Puppies whose owners read additive panels, since taurine, added methionine and choline are printed and vitamin C is at 80 mg
- Pups who like a coated kibble, since the baked and coated build is what gives this one its appeal at the bowl
Worth watching
There are a few gaps and details in this label to have in mind first.
- Calcium is nowhere on the label, though it is the number that decides a big pup's growth, so ask Nulo before you start a large or giant breed on this
- Moisture is not declared either, so the dry matter figures here rest on the standard 8% assumption rather than on the label
- Chicken, turkey, duck and salmon oil all appear, so this recipe cannot anchor a single protein or elimination plan
- Hydrolysed chicken protein sits mid list, a processed protein fraction worth spotting if you read lists closely
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
If you like knowing what actually went into the bag, this list will hold your attention. There are a few gaps and details in this label to have in mind first.
Dry
Puppy
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
Our reading places this in the Good band, level with the mark the middle of the puppy dry field sits at, with protein and processing and nutritional balance both reading Good and transparency Outstanding. The recipe is why: named meats at the top, percentages against the entries that matter, and a supplement panel with real numbers next to it.
What holds it short of higher ground is not what is in the bag but what the analysis leaves out. Moisture and calcium are the two places a puppy owner most wants a figure, and this growth food prints neither. That is a fixable thing, and not a flaw in the food itself.
What's in it
Ingredients, as declared: Fresh chicken (17%), dehydrated chicken proteins (17%), chickpeas, sweet potato, lentils, chicken fat, hydrolysed chicken protein, fresh turkey (4%), fresh duck (4%), minerals, linseed (2%), chicken broth (1%), pea protein, salmon oil (0.5%), dried carrots, pea fibre (0.5%), dried apples, autolysed inactivated yeasts, chicory inulin, coconut oil (0.1%), dried blueberries, dehydrated pumpkin (0.01%), products from the processing of herbs (Curcuma longa).
Named ingredients
Nutritional additives
Nutritional additives: Vitamin A (3a672a) 24,000 IU; Vitamin D3 (3a671) 1,350 IU; Vitamin E (3a700i) 200 mg; Vitamin C (3a312) 80 mg; DL-methionine 2,435 mg; Choline chloride 1,200 mg; Taurine 1,215 mg; 3b405 (Cu: 8.75 mg); 3b413 (Cu: 3.75 mg); 3b103 (Fe: 50 mg); 3b108 (Fe: 20 mg); 3b503 (Mn: 24 mg); 3b506 (Mn: 8 mg); 3b605 (Zn: 98 mg); 3b607 (Zn: 42 mg); 3b201 (I: 2.5 mg); 3b814 (Se: 0.08 mg); 3b802 (Se: 0.08 mg). Technological additives: Antioxidants: Tocopherol extracts from vegetable oils. Zootechnical additives: Gut flora stabilisers (CFU/kg): 4b1707 Enterococcus faecium DSM 10663/NCIMB 10415: 1 × 1010.
Ingredient notes
The top of the list is a neat pairing. Fresh chicken at 17% brings water with it, while dehydrated chicken proteins at 17% have already given theirs up. The percentages match, but the dried half does far more of the protein work. Behind them come fresh turkey at 4%, fresh duck at 4% and chicken broth at 1%. The declared protein of 30.5%, converting to 33.2% of dry matter, backs the meat billing up.
The starch comes from chickpeas, sweet potato and lentils, with pea protein and pea fibre at 0.5% in support. No cereal appears. Carbohydrate converts to an estimated 36.4% of dry matter against 39.0% for the typical puppy dry food, so the legume base is not quietly taking over the recipe.
The fats are properly named, which is far from universal on a puppy label. Chicken fat is named by species. Linseed at 2% brings plant side omega 3, salmon oil at 0.5% brings the marine kind, and coconut oil at 0.1% closes them out. The allergen picture lists fish because of that salmon oil, even though every meat here is a bird.
This label is at its most generous in the additive panel. Vitamin E at 200 mg and vitamin C at 80 mg cover antioxidants, and DL-methionine and choline chloride are supplemented outright. Taurine is on the panel as an added ingredient. A gut flora stabiliser is declared with its live count printed in full. Tocopherol extracts do the preserving, so there is no chemical antioxidant here.
Now the two blanks. Moisture is not declared, so every dry matter figure on this page is worked from the standard 8% assumption a dry food normally sits at, and calcium is not declared at all. Ash at 9.0% tells you the mineral load is respectable, but ash is not calcium. A bag listed for breeds up to giant really ought to print the growth number that big pups depend on.
The tail is fruit and vegetable garnish: dried carrots, dried apples, dried blueberries, dehydrated pumpkin at 0.01% and a turmeric preparation. Pleasant additions, and rightly read as seasoning rather than as nutrition doing heavy lifting.
Price and value
Sold in 2kg and 5kg bags.
Nothing about a puppy's ration stays still, so the chart is the tool to use week by week. Nulo pitches a 5kg pup at 117g a day and a 50kg one at 475g, with separate columns for the stages in between. Read across to the column for your pup's age and adult size, then adjust as they fill out.
Nutritional analysis
Declared analysis
30.5%
15.5%
3.5%
9%
Dry weight
33.2%
16.8%
3.8%
9.8%
36.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
46.7%
45.1%
1.2%
3.5%
3.6%
Pricing & size
- Pack size
- 2 kg (4.4 lb), 5 kg (11 lb)
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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