

Nulo
Nulo Baked & Coated Puppy review
A Good band puppy food with a long, specific label and two gaps in the analysis. Fresh chicken and dehydrated chicken proteins share the top at 17% each, and protein works out at 33.2% of dry matter. The additive panel is the generous part: taurine, added methionine and choline, plus a gut culture with its live count printed.
Our view
Likely to suit
- Owners who like to know exactly what went into the bag
- Chicken-fed puppies. Fresh and dehydrated chicken lead at 17% each
- Grain-free homes, with chickpeas, sweet potato and lentils taking the starch
- Gut support you can see on the label: chicory inulin and autolysed yeasts next to a declared Enterococcus faecium culture
- Readers of additive panels, who will find taurine, methionine and choline printed and vitamin C at 80 mg
- Pups that go for a coated kibble
Worth watching
- No calcium figure, the number that decides a big pup's growth. Ask Nulo before starting a large or giant breed
- No declared moisture, so the dry matter figures rest on an assumed 8%
- Chicken, turkey, duck and salmon oil in one bag, so it cannot anchor a single-protein plan
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies of every size from toy to giant. For a large or giant breed, get the calcium figure from Nulo before ordering.
Dry
Puppy
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Nulo Baked & Coated Puppy 66.5
All one Good. Typical dry food: Good.
The recipe earns its place; what holds the score back is the two figures the analysis leaves out, moisture and calcium.
What's in it
- Fresh chicken, dehydrated chicken proteins17% eachThe percentages match, but the dried half does far more of the protein work.
- Chickpeas, sweet potato, lentilsThe starch. No cereal anywhere on the label.
- Chicken fatNamed by species.
- Hydrolysed chicken proteinA processed protein fraction, mid list.
- Fresh turkey, fresh duck4% each
- Minerals
- Linseed, chicken broth2% down to 1%Linseed brings plant omega 3.
- Pea protein, salmon oil, pea fibreSalmon oil at 0.5% is the marine omega 3, and the reason fish is on the allergen list.
- Dried carrots, apples, blueberries, pumpkin, turmeric preparationSeasoning, not nutrition doing heavy lifting.
- Autolysed inactivated yeasts, chicory inulin, coconut oil
Taurine, DL-methionine and choline chloride added outright, vitamin E at 200 mg and vitamin C at 80 mg, and an Enterococcus faecium culture with its count printed.
No calcium figure on the label, though the bag is listed up to giant breeds. Ask Nulo for it.
Moisture is not declared, so the dry matter figures assume 8%.
Named ingredients
Against the range
One recipe, grain free, built on chicken with turkey and duck behind it. The starch comes from chickpeas, sweet potato and lentils, and every fat is named. Tocopherol extracts do the preserving.
Nutritional analysis
Declared analysis
30.5%
15.5%
3.5%
9%
Dry weight
33.2%
16.8%
3.8%
9.8%
36.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
46.7%
45.1%
1.2%
3.5%
3.6%
Pricing & size
- Price per kilo
- £8.40 (RRP)
- Pack
- 2 kg (4.4 lb), 5 kg (11 lb)
- A 15kg dog eats
- 235 g a day
- Cost per day, 15kg dog
- £1.97
Premium end of the market for a dry food, and you pay more than the analysis alone would justify.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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