

Naturo
Naturo Puppy Grain Free Pouches: Chicken With Potato & Vegetables review
Naturo Puppy Grain Free Pouches give chicken 65% of the pouch, its broth included, and then name almost everything else down to a hundredth of a percent. Vegetables account for 20%, sunflower and salmon oils cover the fats, and a short run of botanicals finishes the recipe. Protein converts to 33.3% of dry matter and fat to 35.2%, a rich mix served in a small portion, and Naturo lists these pouches for small breed puppies. They sit in our Good band.
Our view
Likely to suit
Small pups eat small meals, and a pouch is a tidy way to put one in front of them.
- Naturo lists these pouches for small breed puppies, and that is who they suit
- Pups on chicken, the only meat here and 65% of the pouch with its broth counted in
- Owners avoiding grain, with dried potato, carrots and peas making up the vegetable share
- A declared 133 kcal per 100g against the 106 a puppy wet food usually offers, for a pup who needs energy in a small serving
- Entries are declared as far down as 0.01%, a treat for an owner who reads the small print
Worth watching
A few details on the pouch repay a careful read.
- The only meat here is chicken, though salmon oil at 0.3% brings fish in, and that rules out a fish free elimination diet
- The 20% vegetable figure is a grouped entry explained as coming from 3.9% dried potato with carrots and peas, so the individual vegetables are not weighed separately
- No calcium figure is printed, and calcium is what growth in a big breed turns on, although Naturo lists these pouches for small pups in any case
- Fat converts to 35.2% of dry matter, which is a rich mix, so a pup who fills out easily is better portioned by the guide than by appetite
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
Small pups eat small meals, and a pouch is a tidy way to put one in front of them. A few details on the pouch repay a careful read.
Wet
Puppy
Small
Chicken
The score, in context
These pouches take our Good band, one step behind the typical wet puppy food in Excellent, so read the result as a sound entry in a category that is strong to begin with.
Transparency comes back Outstanding and nutritional balance Excellent, with protein and processing in our Good band. That is the profile of a label that names its parts precisely and puts genuine meat behind them. It is exactly what a small pouch of puppy food should look like when you turn it over.
What's in it
Ingredients, as declared: Chicken 65% (Including 5% Chicken Broth), Vegetables 20% (from 3.9% Dried Potato, Carrots and Peas), Minerals, Sunflower Oil 0.75%, Salmon Oil 0.3%, Tomato Powder 0.15%, Dried Kelp 0.08%, Dried Cranberry 0.05%, Dried Blueberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Yucca Powder 0.01%
Named ingredients
Nutritional additives
- Vitamin A 1,500IU - Vitamin D₃ 250IU - Vitamin E 40mg - Zinc (Zinc Sulphate Monohydrate) 22mg - Iron (Iron (II) Sulphate Monohydrate) 15mg - Manganese (Manganous Sulphte Monohydrate) 5mg - Copper (Copper (II) Sulphate Pentahydrate) 4.50mg - Iodine (Calcium Iodate Anhydrous) 0.75mg - Selenium (Sodium Selenite) 0.04mg
Ingredient notes
Chicken at 65% is the whole meat content. The label says openly that 5% of that is chicken broth. Broth carries water and flavour rather than much protein, so the meat that really counts is a little under the headline, and our own estimate of the meat share lands at 60% of the pouch. Protein converts to 33.3% of dry matter, which is a solid reading once you remember how much of a wet food is water by design.
Vegetables are declared as a 20% group, with the label explaining that the figure comes from 3.9% dried potato together with carrots and peas. Dried potato takes water back on during cooking, which is how a small dried inclusion becomes a much larger cooked share. Carbohydrate is estimated at 16.6% of dry matter against 13.6% for the typical puppy wet food, so the vegetables are doing a bit more than garnishing.
Two oils split the fat work. Sunflower oil at 0.75% is one of the gentler plant oils and carries natural vitamin E with it. The marine omega 3 fats come from salmon oil at 0.3%. Those are the fats a growing brain and coat lean on. That salmon oil is what puts fish on the allergen picture, in a recipe where chicken is the only meat.
Precision runs right to the tail of the list. Tomato powder is at 0.15%, dried kelp at 0.08%, dried cranberry and dried blueberry at 0.05% each, dried chicory root and yeast at 0.04% apiece, dried basil at 0.016% and yucca powder at 0.01%. The chicory root is the useful one, since it carries inulin that feeds gut bacteria. At these inclusions, though, the whole group is a finishing flourish and no more.
Minerals are listed as a single entry and ash converts to 13.0% of dry matter, so the mineral load is there. The added panel is printed per kilo, with vitamin A at 1,500IU, vitamin D3 at 250IU and vitamin E at 40mg. Zinc follows at 22mg, iron at 15mg, manganese at 5mg, copper at 4.50mg, iodine at 0.75mg and selenium at 0.04mg. What is not printed anywhere is calcium, which for a growth food is the figure most worth having, even in a pouch aimed at small breeds.
Price and value
£6.67 a kilo, sold as 8 x 150g pouches.
The label's guide runs from 300g a day for a 5kg pup to 975g for a pup in the middle of its chart. One pouch a day is never the answer for long, because a growing dog's ration climbs steadily. Work from the chart instead, matching your pup's weight today to the adult size you expect.
Nutritional analysis
Declared analysis
9%
9.5%
0.5%
3.5%
73%
Dry weight
33.3%
35.2%
1.9%
13%
16.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
60%
5%
20.3%
1.1%
13.7%
Pricing & size
- Pack size
- 150g Pouches x 8 - £8.00
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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