

Naturo
Naturo Puppy Grain Free Dry review
A grain-free puppy kibble that is half chicken, and the label shows exactly how that 50% is built. Fresh chicken, chicken meat meal, chicken powder and chicken digest are each weighed. It lands in our Good band, with the starch and one vague fat holding it there.
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Our view
Likely to suit
- Pups who do well on chicken, the only meat named on the list
- Grain-free homes. Sweet potato at 26% and pea starch take the cereal's place
- Owners who like to start joint care young: glucosamine, chondroitin and MSM are all on the label
- A declared energy figure of 366 kcal per 100g, so portions are worked from a real number
- FOS and MOS at 0.1% each for the gut
Worth watching
- Poultry fat at 4% names no bird, so a strict exclusion diet cannot count this as chicken only
- No calcium figure on the label. A large or giant breed puppy's owner should ask Naturo for it
- Carbohydrate at an estimated 43.0% of dry matter, above the 39.0% typical for a puppy kibble
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies of every size, toy to giant. Read the feeding chart against your pup's current weight and expected adult size, and recheck it as they grow.
Dry
Puppy
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Naturo Puppy Grain Free Dry 67.1
All one Good. Typical dry food: Good.
A fair middle-of-the-field puppy kibble, held back on protein and processing by its starch and an unnamed poultry fat.
What's in it
- Fresh chicken25%Mostly water, so it shrinks a good deal in the oven.
- Chicken meat meal, chicken powder18%, 5%Already dried, so nearly all of it reaches the kibble and does the real protein work.
- Chicken digest2%A palatant, there for taste.
- Sweet potato26%The largest single entry and the binder in place of grain.
- Dried peas, dried sugar beet, pea starch5%Sugar beet pulp is a fibre source; the sugar is stripped out first.
- Poultry fat4%A normal energy source, but poultry covers chicken, turkey and duck alike.
- Dried carrot, whole linseed2% eachLinseed for plant omega 3.
- Minerals, tomato pomace, seaweed meal
- FOS, MOS0.1% eachPrebiotics for the gut bacteria.
- Glucosamine, chondroitin, MSM, yucca extract, rosemary extractThe joint trio is present but undosed. Rosemary is the natural preservative.
Vitamins A, D3 and E, with zinc from both oxide and a chelate, iron, manganese, copper, iodine and selenium.
No calcium figure on the label. For a large or giant breed puppy, ask Naturo for it.
Named ingredients
Against the range
Half the recipe is chicken, itemised into four weighed forms, and sweet potato at 26% does the binding that cereal would. Moisture is not declared, so the dry-matter figures run on an assumed 8%.
Nutritional analysis
Declared analysis
28%
13%
3%
8.5%
Dry weight
30.4%
14.1%
3.3%
9.2%
43%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
50%
38.6%
3.3%
4%
4.2%
Pricing & size
- Price per kilo
- £5.50 (RRP)
- Pack
- 2kg Dry Food
- A 15kg dog eats
- 335 to 370 g a day, 350 in the middle
- Cost per day, 15kg dog
- £1.92
The chart moves with your pup's weight, so the daily amount keeps changing through growth.
Middle of the market for a dry food, and a little dear for what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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