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N&D Prime Puppy Medium & Maxi Dry Food – —

Natural & Delicious

Natural & Delicious N&D Prime Puppy Medium & Maxi Dry Food review

78.7/100Excellent
DryPuppy

A grain-free chicken puppy kibble pitched high on both protein and fat, with sweet potato the only real starch. It lands in our Excellent band. The figure to plan around is calcium at 1.65% of dry matter, which matters far more for a maxi pup than a medium one.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • A young dog burning energy faster than you can put it back
  • Medium breed puppies, whom this mineral-heavy recipe suits most naturally
  • Hungry, fast-growing pups: 419 kcal per 100g against 376 for a typical puppy kibble
  • Grain-free homes, with sweet potato doing the binding
  • Owners who want animal protein doing the work, at 39.6% of dry matter

Worth watching

  • Calcium at 1.65% of dry matter is more than large breed growth plans normally allow, so a maxi-bound pup needs strict chart portions and a word with your vet
  • Fat at 24.2% of dry matter means weighing meals, especially for a calmer pup
  • Chicken, fish and egg all in one bowl

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
78.7/100Excellent
Protein and processingGood
Nutritional balanceOutstanding
TransparencyOutstanding
ValueExcellent

The details

Dog fit

Listed for medium breed puppies, with maxi on the front of the bag. For a pup heading for the maxi end, feed to the chart, keep growth steady and have your vet look over the first year's plan.

Food type

Dry

Life stage

Puppy

Breed size

Medium

Main protein

Chicken

The score, in context
  1. N&D Prime Puppy Medium & Maxi Dry Food 78.7

All one Excellent. Typical dry food: Good.

A high share of animal ingredients and one of the lightest starch loads in any kibble carry it, with nothing leaning on a single strength.

What's in it
  • Fresh boneless chicken28%
  • Dehydrated chicken meat27%Already dried, so most of the finished protein comes from here.
  • Sweet potatoesThe only starch of any size; no cereal on the list.
  • Chicken fat
  • Dried whole eggsHighly digestible protein.
  • Fresh herrings, dehydrated herrings, fish oil (from herring)Marine fats for a developing brain and coat, from one named fish.
  • Pea fibre, dried carrots, dried alfalfa
  • Chicken cartilagesNamed source of the glucosamine and chondroitin.
  • Inulin, fructooligosaccharides, yeast extract, psylliumpsyllium 0.3%The gut side: prebiotics, mannan-oligosaccharides and soluble fibre.
  • Pomegranate, apple, spinach, sweet orange, blueberries, salt, brewer's yeast, turmeric0.5% down to 0.2%

A full vitamin panel declared line by line, with chelated zinc, manganese, iron and copper, selenised yeast, taurine at 1000 mg and L-Carnitine at 300 mg.

Calcium converts to 1.65% of dry matter, above large breed growth plans. For a maxi pup, feed to the chart and ask your vet.

Named ingredients

Fresh boneless chicken (28%), dehydrated chicken meat (27%), sweet potatoes, chicken fat, dried whole eggs, fresh herrings, dehydrated herrings, fish oil(from herring), fiber vegetable of peas, dried carrots, dried alfalfa, chicken cartilages (source of glucosamine and chondroitin sulfate), inulin, fructooligosaccharides, yeast extract (source of mannan-oligosaccharides), dried pomegranate (0.5%), dried apple, spinach powder, psyllium (0.3%), dried sweet orange, dried blueberries, sodium chloride, dried brewer's yeast, turmeric root (0.2%).
Against the range

Nutritional analysis

Declared analysis

Energy
418.6 kcal/100g
Protein

36%

Fat

22%

Fibre

2.3%

Ash

8.6%

Moisture

9%

Dry weight

Protein

39.6%

Fat

24.2%

Fibre

2.5%

Ash

9.5%

Carbs

24.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

71.3%

Carbs

19.5%

Veg

0.9%

Oils

7%

Other

1.3%

Pricing & size
Price per kilo
£7.92 (RRP)
Pack
2,5kg
A 15kg dog eats (our estimate)
180 to 220 g a day, 200 in the middle
Cost per day, 15kg dog
£1.58

A pup's daily amount changes every few weeks; the label's guide runs from 90g a day for a 10kg adult size up to 480g for a 40kg one.

Towards the upper end for a dry food, and the Value pillar still reads Excellent for what the analysis delivers.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026