

Natural & Delicious
Natural & Delicious N&D Prime Puppy Medium & Maxi Dry Food review
A grain-free chicken puppy kibble pitched high on both protein and fat, with sweet potato the only real starch. It lands in our Excellent band. The figure to plan around is calcium at 1.65% of dry matter, which matters far more for a maxi pup than a medium one.
Our view
Likely to suit
- A young dog burning energy faster than you can put it back
- Medium breed puppies, whom this mineral-heavy recipe suits most naturally
- Hungry, fast-growing pups: 419 kcal per 100g against 376 for a typical puppy kibble
- Grain-free homes, with sweet potato doing the binding
- Owners who want animal protein doing the work, at 39.6% of dry matter
Worth watching
- Calcium at 1.65% of dry matter is more than large breed growth plans normally allow, so a maxi-bound pup needs strict chart portions and a word with your vet
- Fat at 24.2% of dry matter means weighing meals, especially for a calmer pup
- Chicken, fish and egg all in one bowl
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for medium breed puppies, with maxi on the front of the bag. For a pup heading for the maxi end, feed to the chart, keep growth steady and have your vet look over the first year's plan.
Dry
Puppy
Medium
Chicken
The score, in context
- N&D Prime Puppy Medium & Maxi Dry Food 78.7
All one Excellent. Typical dry food: Good.
A high share of animal ingredients and one of the lightest starch loads in any kibble carry it, with nothing leaning on a single strength.
What's in it
- Fresh boneless chicken28%
- Dehydrated chicken meat27%Already dried, so most of the finished protein comes from here.
- Sweet potatoesThe only starch of any size; no cereal on the list.
- Chicken fat
- Dried whole eggsHighly digestible protein.
- Fresh herrings, dehydrated herrings, fish oil (from herring)Marine fats for a developing brain and coat, from one named fish.
- Pea fibre, dried carrots, dried alfalfa
- Chicken cartilagesNamed source of the glucosamine and chondroitin.
- Inulin, fructooligosaccharides, yeast extract, psylliumpsyllium 0.3%The gut side: prebiotics, mannan-oligosaccharides and soluble fibre.
- Pomegranate, apple, spinach, sweet orange, blueberries, salt, brewer's yeast, turmeric0.5% down to 0.2%
A full vitamin panel declared line by line, with chelated zinc, manganese, iron and copper, selenised yeast, taurine at 1000 mg and L-Carnitine at 300 mg.
Calcium converts to 1.65% of dry matter, above large breed growth plans. For a maxi pup, feed to the chart and ask your vet.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
36%
22%
2.3%
8.6%
9%
Dry weight
39.6%
24.2%
2.5%
9.5%
24.2%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
71.3%
19.5%
0.9%
7%
1.3%
Pricing & size
- Price per kilo
- £7.92 (RRP)
- Pack
- 2,5kg
- A 15kg dog eats (our estimate)
- 180 to 220 g a day, 200 in the middle
- Cost per day, 15kg dog
- £1.58
A pup's daily amount changes every few weeks; the label's guide runs from 90g a day for a 10kg adult size up to 480g for a 40kg one.
Towards the upper end for a dry food, and the Value pillar still reads Excellent for what the analysis delivers.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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