Morrisons

Morrisons Puppy Complete review

Name: Morrisons Puppy Complete
Brand: Morrisons

34.2/100Average

DryPuppy

A plain supermarket puppy kibble with a very short label, and an Average result in our scoring. Calcium is the bright spot: declared, and at 1.43% of dry matter it sits where a growing skeleton wants it. The rest of the recipe is starch-led and names very little of itself.

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Our view

Likely to suit

A pup who will finish large, since the calcium sits inside the range growth calls for
Steady, unfussy appetites, with a lower-energy kibble at 337 kcal per 100g
One shop for everything: every size of puppy from toy to giant is listed
Pups who do well on rice, the one grain named

Worth watching

Only 4% chicken is pinned down inside the 29% meat and animal derivatives
Broad headings for the grain, the fat and the plant material make an exclusion diet very hard to run
Carbohydrate at an estimated 51.7% of dry matter against the 39.0% puppy norm

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

34.2/100Average

Protein and processingPoor

Nutritional balanceAverage

TransparencyGood

ValueAverage

The details

Dog fit

Listed for puppies of every size. The chart runs from 40g to 725g a day, so re-match the portion to your pup's weight as it grows.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Morrisons Puppy Complete 34.2

All one Average. Typical dry food: Good.

Four of the five entries on the pack are categories, which leaves the quality of the material impossible to settle, and the analysis behind them is led by starch.

What's in it

CerealsThe first entry, and the shape of the food. Only the rice is named.
Rice4%
Meat and animal derivatives29%Good muscle meat or the plainest offcuts; the pack does not let you find out.
Chicken4%The one animal named.
Oils and fatsCould be a fine animal fat or a heavily processed oil.
MineralsCalcium converts to 1.43% of dry matter, gentle enough for a large-breed pup.
Derivatives of vegetable originAlmost any plant material, and it can change batch to batch.

Vitamins A, D3 and E with zinc, iron, manganese, copper, iodine and selenium, all properly dosed.

Named ingredients

Cereals (including 4% Rice), Meat and Animal Derivatives (29%, including 4% Chicken), Oils and Fats, Minerals, Derivatives of Vegetable Origin

Against the range

Nutritional analysis

Declared analysis

Energy

337 kcal/100g

Estimated using Modified Atwater factors*

Protein

25%

Fat

10%

Fibre

2.5%

Ash

6.5%

Moisture

Dry weight

Protein

27.5%

Fat

11%

Fibre

2.7%

Ash

7.1%

Carbs

51.7%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

29%

Carbs

50%

Oils

12.7%

Other

8.3%

Pricing & size