Morrisons

Morrisons Chief Semi-Moist Chunks: With Chicken review

Name: Morrisons Chief Semi-Moist Chunks: With Chicken
Brand: Morrisons

25/100Poor

WetAdult

The supermarket's answer for a dog that has stopped wanting to crunch. The chunks pour and store like kibble yet squash between finger and thumb, with moisture held at 16%. It sits in our Poor band, and that follows how broadly the label is written more than anything troubling in the bowl.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs with worn or missing teeth, as every chunk gives under a gentle bite
A food that scoops, stores and travels like kibble without asking for a crunch
Toy breeds and giants alike, all fed on the one recipe
The weekly shop: it goes in the trolley with everything else

Worth watching

Cereals head the list without naming a grain, so it cannot steer a dog away from wheat or maize
Chicken is the only named animal, at 4%, and the rest of the meat can change between batches
Sugars sit high in the order, which a dog carrying extra weight could do without

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

25/100Poor

Protein and processingPoor

Nutritional balancePoor

TransparencyGood

ValuePoor

The details

Dog fit

Listed for adults of every size. Soft chunks do none of a hard biscuit's scraping, so plan dental care from brushing or a chew.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

With Chicken 25.0

All one Poor. Typical wet food: Excellent.

The reading follows how broadly the label is written: category terms where other foods name names, cereal ahead of the meat, and sugars with no figure attached.

What's in it

CerealsNo grain named, so the maker can switch between them as supply shifts.
Meat and animal derivatives21.5%A legal umbrella that covers good and plain raw material alike.
Chicken4%The one animal named. Dogs like it, though chicken sensitivity turns up more than any other meat.
Various sugarsHold moisture in the piece and make it taste worth finishing; weigh portions for a dog watching its waistline.
Derivatives of vegetable origin: chicory extract0.1%Prebiotic FOS for the gut bacteria, one of the few entries that says exactly what it is.
Minerals, oils and fats

The most exact part of the label: vitamins A, D3 and E with zinc, iron, manganese, copper, iodine and selenium, all dosed in print.

Named ingredients

Cereals, Meat and Animal Derivatives (21.5%, Including 4% Chicken), Various Sugars, Derivatives of Vegetable Origin (0.1% Chicory Extract, as a Source of Prebiotic FOS), Minerals, Oils and Fats

Against the range

Nutritional analysis

Declared analysis

Energy

292.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

18%

Fat

Fibre

2.5%

Ash

Moisture

16%

Dry weight

Protein

21.4%

Fat

8.3%

Fibre

Ash

9.5%

Carbs

57.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

21.5%

Carbs

70.8%

Oils

Other

4.7%

Pricing & size