Morrisons

Morrisons Chief Dry Senior review

Name: Morrisons Chief Dry Senior
Brand: Morrisons

25.7/100Poor

DryAdultSenior

The older-dog recipe in the Chief line, with the fat pulled back and a small joint pair added. Chicken is named for 4% of the food inside a 25% meat and animal derivatives entry. It reads Poor on our scoring, though it is a complete food with a full mineral panel.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Older small dogs whose appetite has outlasted their energy, at 8.2% fat in dry matter
Owners who like joint ingredients written down, glucosamine and chondroitin at 0.025% each
A senior and a younger adult sharing one bag
Small dogs up to about 10kg, the size the feeding table is drawn for

Worth watching

The joint doses are small helpings, a welcome extra and no more
Glucosamine arrives through molluscs and crustaceans
Carbohydrate estimated at 57.0% of dry matter against 46.2% for typical adult dry food

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

25.7/100Poor

Protein and processingPoor

Nutritional balancePoor

TransparencyPoor

ValuePoor

The details

Dog fit

Listed for small adults and seniors. The table asks 95 to 155 grams for a dog of 5kg to 10kg, which is where most dogs eating it will sit.

Food type

Dry

Life stage

Adult, Senior

Breed size

Small

Main protein

Chicken

The score, in context

Morrisons Chief Dry Senior 25.7

All one Poor. Typical dry food: Good.

Read the low reading as a problem with the label more than the bowl: general headings leave almost nothing for the owner to verify.

What's in it

CerealsLeads the list without naming a grain, and the mix can change between batches.
Meat and animal derivatives, incl. chicken and chondroitin25% (chicken 4%, chondroitin 0.025%)Chicken is named; the rest could be any warm-blooded land animal. No elimination plan on this bag.
Oils and fatsSource not named.
Vegetables (dried peas)0.5% (equivalent to 4%)
Derivatives of vegetable origin
Minerals
Molluscs and crustaceans (glucosamine)0.025%Shellfish shells are where most glucosamine starts life. Note it for a dog with a shellfish reaction.

Complete and dosed throughout, with the trace elements as oxides and sulphates, standard for the shelf.

No moisture declared; the dry-matter figures assume 8%, and calcium comes out at 2.39%.

Named ingredients

Cereals, Meat and Animal Derivatives (25%, Including 4% Chicken, 0.025% Chondroitin), Oils and Fats, Vegetables (0.5% Dried Peas, Equivalent to 4% Peas), Derivatives of Vegetable Origin, Minerals, Molluscs and Crustaceans (0.025% Glucosamine)

Against the range

Nutritional analysis

Declared analysis

Energy

321 kcal/100g

Estimated using Modified Atwater factors*

Protein

21%

Fat

7.5%

Fibre

3.5%

Ash

7.5%

Dry weight

Protein

22.8%

Fat

8.2%

Fibre

3.8%

Ash

8.2%

Carbs

57%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

25%

Carbs

47.8%

Veg

9.5%

Oils

12.2%

Other

5.5%

Pricing & size

Price per kilo: £1.20 (RRP)
Pack: approx. 2.5 kg (not stated in the product name; this total weight is derived from Morrisons' own price-per-kg), 2.5Kg
A 15kg dog eats (our estimate): 235 to 285 g a day, 260 in the middle
Cost per day, 15kg dog: £0.31

A small breed recipe, so most dogs eating it need well under the 15 kg dog's share.

Budget end of the market for a dry food, though the analysis is thin for even that money.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.