Morrisons

Morrisons Chief Dry Adult: With Beef & Veg (3kg) review

Name: Morrisons Chief Dry Adult: With Beef & Veg (3kg)
Brand: Morrisons

27.9/100Poor

DryAdult

The beef and vegetables kibble in Morrisons' Chief line sits in our Poor band. Almost the whole recipe is written under umbrella names, from the unnamed cereals at the top to the derivatives at the end. What it does well is the panel at the bottom, where every vitamin and trace element carries a printed dose.

Where to buy: coming soon

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Our view

Likely to suit

A settled adult who has never had a bad day on a plain bowl of kibble
Any size from 5kg up to 50kg on the feeding table
Dogs that do better on a leaner food, at 8.7% fat in dry matter
Owners who want the vitamins and trace elements dosed in print

Worth watching

Beef is only 4% of the food and the rest of the meat has no species, so it cannot anchor a diet trial
The cereal is never named, which leaves nothing to go on for a dog avoiding one grain
Modest protein at 21.2% of dry matter, so feed a hard-working dog generously

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

27.9/100Poor

Protein and processingPoor

Nutritional balancePoor

TransparencyAverage

ValuePoor

The details

Dog fit

Listed for adult dogs of every size. Before ordering, check your dog has no known grain or meat sensitivity, since the label cannot tell you which ones are inside.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

With Beef 27.9

All one Poor. Typical dry food: Good.

Four umbrella terms cover nearly the whole recipe, and with modest protein and high carbohydrate this lands two bands below the middle of the dry shelf.

What's in it

CerealsGrain does the heavy lifting, but the label never says which grain, and the mix can move month to month.
Meat and animal derivatives, including beef22%Beef is 4% of the food. The rest could be any warm-blooded land animal.
Oils and fatsSource not given.
Minerals
Vegetables: dried peas0.5%Equivalent to 4% peas before drying. A small piece of honesty.
Derivatives of vegetable originA catch-all for what is left after vegetables, legumes, cereals and oil seed are processed.

Vitamins A, D3 and E plus zinc, iron, manganese, copper, iodine and selenium, all dosed, as oxides and sulphates that absorb a shade less readily than chelates.

No moisture figure on the label, so the dry-matter numbers assume 8% and the energy is our estimate.

Named ingredients

Cereals, Meat and animal derivatives (22%, including 4% Beef), Oils and fats, Minerals, Vegetables (0.5% Dried peas, equivalent to 4% peas), Derivatives of vegetable origin

Against the range

Nutritional analysis

Declared analysis

Energy

321.8 kcal/100g

Estimated using Modified Atwater factors*

Protein

19.5%

Fat

Fibre

3.5%

Ash

Dry weight

Protein

21.2%

Fat

8.7%

Fibre

3.8%

Ash

8.7%

Carbs

57.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

22%

Carbs

48.9%

Veg

6.8%

Oils

13.5%

Other

8.8%

Pricing & size