Morrisons

Morrisons Chief Adult Small Breed review

Name: Morrisons Chief Adult Small Breed
Brand: Morrisons

29.6/100Poor

DryAdult

An own-label kibble for grown small dogs, and it sits in our Poor band. The score comes from what the label withholds, since cereals, meat and oils are all given under umbrella terms. A small dog does not go short on it: the vitamin and trace element panel is complete and every dose is printed.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

A settled small dog with an easy stomach
One straightforward complete food, picked up with the rest of the shopping
Small dogs that do better on a lighter kibble, at 10.4% fat in dry matter
Owners who like vitamins A, D3 and E and six trace elements dosed per kilo

Worth watching

Chicken is only 4% of the food and the other meat has no species, so no diet trial can run on it
Cereals with no type named, which leaves a wheat-avoiding owner nothing to check
Oils and fats with no source given

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

29.6/100Poor

Protein and processingPoor

Nutritional balancePoor

TransparencyGood

ValuePoor

The details

Dog fit

Listed for adult small breeds. Its own feeding table stops at 175 grams for a 10kg dog, so weigh the portion by your dog's size and shape.

Food type

Dry

Life stage

Adult

Breed size

Small

Main protein

Chicken

The score, in context

Morrisons Chief Adult Small Breed 29.6

All one Poor. Typical dry food: Good.

Naming accounts for nearly all of the gap to the typical dry food: a label that will not say what is inside cannot be scored as though it had.

What's in it

CerealsThe vaguest entry on the label, and the first. The mix can change between batches.
Meat and animal derivatives, including chicken27%Chicken is 4% of the food; the rest covers any warm-blooded land animal, good material and ordinary alike.
Oils and fatsAnimal or vegetable, the label does not say.
Minerals
Vegetables: dried peas0.5%Equivalent to 4% peas before drying. Honest arithmetic, and a fair sign of how little pea is in the bag.
Derivatives of vegetable origin

Vitamins A, D3 and E plus zinc, iron, manganese, copper, iodine and selenium, soundly dosed, as oxides and sulphates that a dog's gut takes up a shade less readily than chelates.

Named ingredients

Cereals, Meat and Animal Derivatives (27%, including 4% Chicken), Oils and Fats, Minerals, Vegetables (0.5% Dried Peas, equivalent to 4% Peas), Derivatives of Vegetable Origin

Against the range

Nutritional analysis

Declared analysis

Energy

327.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

22%

Fat

9.5%

Fibre

Ash

Moisture

Dry weight

Protein

24.2%

Fat

10.4%

Fibre

3.3%

Ash

8.8%

Carbs

53.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

27%

Carbs

45.8%

Veg

6.4%

Oils

12.6%

Other

8.2%

Pricing & size