

Lovejoys
Lovejoys Original Dry Adult: Fish & Rice review
A plain, rice-led range for feeding a dog simply: same bowl each time, a different animal in each bag. Three of the four sit in our Good band. The fish lands a step lower in Average, purely because its meal is never pinned to a species.
Our view
Likely to suit
- A plain recipe you can read start to finish
- Dogs that get on well with rice, as easy a carbohydrate as there is
- Rotating animals, since all four are built alike
- Keeping things regular, with beet or peas, alfalfa and FOS in support
- A dog kept to lamb alone, where every animal entry stays lamb
Worth watching
- Poultry digest and an unnamed fish meal on the duck and fish recipes
- Whole barley in the fish and lamb brings gluten with it
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size. About 240 grams a day suits a 15kg adult on any of the four, and the label's range runs from 180 to 300 grams.
Dry
Adult
Toy, Small, Medium, Large, Giant
Fish
The score, in context
- Lamb 59.5
- Turkey 57.2
- Duck 56.2
- Fish 48.7
Four recipes across Good and Average. Typical dry food: Good.
Rice leading every list caps how far any of them can climb, and the fish drops a band because its meal names no species.
What's in it
- Rice45%
- Fish meal26.0%No species named: it could be one fish or a mixture.
- Whole barleyBrings gluten.
- Whole linseed2.5%
- Salmon oil, sunflower oilsalmon oil 2.0%The only recipe here with a fish oil.
- Poultry digestA bird on a fish recipe.
- Whole peas
- Alfalfa pelletsPlant fibre and protein.
- Seaweed meal0.5%Iodine and trace minerals.
- FOS, yucca schidigera extractyucca 200 mg/kgA prebiotic, and yucca to take the edge off stool odour.
Vitamins A, D3 and E with zinc, iron, manganese, copper, iodine and selenium as sulphates and selenite, the less readily absorbed forms, each printed per kilo.
Named ingredients
Against the range
- Meat meal
- Fish, unnamed
- Duck, lamb and turkey named on the others.
- Protein, as fed
- 24.0%
- Highest of the four; 21% on the lamb and turkey.
- Added oil
- Salmon oil and sunflower oil
- Animal fat on the others.
- Fibre source
- Whole peas
- Sugar beet on the others.
The most protein in the range, held back a band by a meal that never says which fish.
Four adult kibbles built to one plan with the animal swapped out. Rice leads every recipe, from 41% in the lamb to 49% in the turkey, with a meat meal at 26% to 28% behind it. Whole oats back the duck and turkey, whole barley the fish and lamb, and every recipe takes its omega 3 from whole linseed.
What varies most is the naming. Duck, lamb and turkey meals say which animal they came from; the fish meal does not, and the duck and fish both carry poultry digest. Carbohydrate runs between 51.0% and 53.8% of dry matter.
Nutritional analysis
Declared analysis
24%
10%
3%
8%
8%
Dry weight
26.1%
10.9%
3.3%
8.7%
51%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
30.6%
58.7%
1.7%
5.5%
3.5%
Pricing & size
- Price per kilo
- £3.68 (RRP)
- Pack
- 2kg, 12kg
- A 15kg dog eats
- 180 to 300 g a day, 240 in the middle
- Cost per day, 15kg dog
- £0.88
About 240 grams a day for a 15kg adult, around £0.88 a day.
Budget end of the market for a dry food, and the analysis does not quite earn the price.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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