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Lovejoys Original Dry Adult – Fish & Rice

Lovejoys

Lovejoys Original Dry Adult: Fish & Rice review

48.7/100Average
DryAdult

A plain, rice-led range for feeding a dog simply: same bowl each time, a different animal in each bag. Three of the four sit in our Good band. The fish lands a step lower in Average, purely because its meal is never pinned to a species.

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Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • A plain recipe you can read start to finish
  • Dogs that get on well with rice, as easy a carbohydrate as there is
  • Rotating animals, since all four are built alike
  • Keeping things regular, with beet or peas, alfalfa and FOS in support
  • A dog kept to lamb alone, where every animal entry stays lamb

Worth watching

  • Poultry digest and an unnamed fish meal on the duck and fish recipes
  • Whole barley in the fish and lamb brings gluten with it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
48.7/100Average
Protein and processingAverage
Nutritional balanceAverage
TransparencyOutstanding
ValueAverage

The details

Dog fit

Listed for adult dogs of every size. About 240 grams a day suits a 15kg adult on any of the four, and the label's range runs from 180 to 300 grams.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Fish

The score, in context
  1. Lamb 59.5
  2. Turkey 57.2
  3. Duck 56.2
  4. Fish 48.7

Four recipes across Good and Average. Typical dry food: Good.

Rice leading every list caps how far any of them can climb, and the fish drops a band because its meal names no species.

What's in it
  • Rice45%
  • Fish meal26.0%No species named: it could be one fish or a mixture.
  • Whole barleyBrings gluten.
  • Whole linseed2.5%
  • Salmon oil, sunflower oilsalmon oil 2.0%The only recipe here with a fish oil.
  • Poultry digestA bird on a fish recipe.
  • Whole peas
  • Alfalfa pelletsPlant fibre and protein.
  • Seaweed meal0.5%Iodine and trace minerals.
  • FOS, yucca schidigera extractyucca 200 mg/kgA prebiotic, and yucca to take the edge off stool odour.

Vitamins A, D3 and E with zinc, iron, manganese, copper, iodine and selenium as sulphates and selenite, the less readily absorbed forms, each printed per kilo.

Named ingredients

Rice (45%), Fish Meal (26.0%), Whole Barley, Whole Linseed (2.5%), Salmon Oil (2.0%), Sunflower Oil, Poultry Digest, Whole Peas, Alfalfa Pellets, Seaweed Meal (0.5%), Fructo-oligosaccharides (Prebiotic FOS), Extract of Yucca Schidigera (200 mg/kg)
Against the range
Meat meal
Fish, unnamed
Duck, lamb and turkey named on the others.
Protein, as fed
24.0%
Highest of the four; 21% on the lamb and turkey.
Added oil
Salmon oil and sunflower oil
Animal fat on the others.
Fibre source
Whole peas
Sugar beet on the others.

The most protein in the range, held back a band by a meal that never says which fish.

Four adult kibbles built to one plan with the animal swapped out. Rice leads every recipe, from 41% in the lamb to 49% in the turkey, with a meat meal at 26% to 28% behind it. Whole oats back the duck and turkey, whole barley the fish and lamb, and every recipe takes its omega 3 from whole linseed.

What varies most is the naming. Duck, lamb and turkey meals say which animal they came from; the fish meal does not, and the duck and fish both carry poultry digest. Carbohydrate runs between 51.0% and 53.8% of dry matter.

Nutritional analysis

Declared analysis

Energy
335 kcal/100g
Protein

24%

Fat

10%

Fibre

3%

Ash

8%

Moisture

8%

Dry weight

Protein

26.1%

Fat

10.9%

Fibre

3.3%

Ash

8.7%

Carbs

51%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

30.6%

Carbs

58.7%

Veg

1.7%

Oils

5.5%

Other

3.5%

Pricing & size
Price per kilo
£3.68 (RRP)
Pack
2kg, 12kg
A 15kg dog eats
180 to 300 g a day, 240 in the middle
Cost per day, 15kg dog
£0.88

About 240 grams a day for a 15kg adult, around £0.88 a day.

Budget end of the market for a dry food, and the analysis does not quite earn the price.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026