

Leader
Leader Adult Medium Breed review
Leader Adult Medium Breed is a plain chicken and rice kibble built for the everyday medium dog. Dehydrated chicken opens the label at 26%, and the rest of the carrying is done by white rice, brown rice and dehulled oats. Whole linseed and chicory inulin close the list, along with dried cranberry and beetroot, a little ginger and turmeric, and a joint pair of glucosamine and chondroitin. There is nothing exotic on the list and no ingredient a normal owner would need a dictionary for. It lands in our Good band.
Our view
Likely to suit
For a medium dog with an ordinary appetite and no drama attached, you can keep this bag in the cupboard and stop thinking about it.
- Owners of medium breed dogs who want a straightforward chicken kibble with no novel proteins to get used to
- Dogs that get on well with cereals, since two rices and dehulled oats do the carrying here
- Households that would rather see joint ingredients written into the food, with glucosamine and chondroitin both on the list
- Dogs whose digestion likes a prebiotic, as chicory inulin is in the recipe for exactly that job
Worth watching
The label repays a read before you commit, though nothing here should worry you.
- This label names chicken and no other animal, in the meat and in the fat, so a dog that reacts to chicken wants a different bag
- One entry, the hydrolysed liver protein, comes with no species attached, and an elimination diet needs that pinned down
- If your dog prefers more meat in the bowl, weigh the carbohydrate estimate of 54.3% of dry matter against the 46.2% typical for adult dry food
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
For a medium dog with an ordinary appetite and no drama attached, you can keep this bag in the cupboard and stop thinking about it. The label repays a read before you commit, though nothing here should worry you.
Dry
Adult
Medium
Chicken
The score, in context
Our scoring puts this in the Good band, and the middle of the adult dry shelf sits there too. Read it as steady centre ground. The pillars split: transparency reads Excellent and value Good, while protein and processing and nutritional balance both come back Average. The reasons are plain enough: 26% dehydrated chicken declared, a carbohydrate load a shade above the usual dry food level, and a label that prints the meat percentage but little about its origin. For a medium dog on a simple, repeatable diet, that adds up to a perfectly sound everyday bag.
What's in it
Ingredients, as declared: Dehydrated Chicken (26%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate.
Named ingredients
Nutritional additives
*Vitamins* | Additive | Per kg | |---|---| | Vitamin A | 19,500 iu | | Vitamin D3 | 1,750 iu | | Vitamin E (Alpha Tocopherol) | 215 iu | *Trace Elements* | Additive | Per kg | |---|---| | Copper Sulphate Pentahydrate | 28.0 mg | | Sodium Selenite | 0.3 mg | | Iron Sulphate Monohydrate | 208.5 mg | | Manganese Oxide | 65.0 mg | | Zinc Oxide | 85.0 mg | | Zinc Chelate of Amino Acid Hydrate | 175.0 mg | | Calcium Iodate Anhydrous | 2.4 mg | *Antioxidants, Preservatives* | Additive | Per kg | |---|---| | (Preserved with tocopherol-rich extracts of natural origin) | — |
Ingredient notes
First on the list is dehydrated chicken at 26%, and the useful word there is dehydrated. This is meat with its water already driven off, so what the label says and what your dog actually eats are near enough the same. Put the same number on fresh meat and it would not hold up that way. Chicken fat follows further down as the fat source, named to its species rather than left as a generic animal fat.
Behind the meat come the two rices, brown and white, with dehulled oats. Oats are the most interesting of the three, bringing dietary fibre along with manganese and B vitamins, and cooking down into something most dogs handle easily. The cereal side is doing real work here: carbohydrate works out at 54.3% of dry matter where the typical adult dry food sits at 46.2%.
The omega comes from linseed, and it goes in whole. That is worth noting. It supplies omega 3 in the plant form. A dog converts that into the versions skin and coat use, and the conversion is slower than taking them ready made from fish oil. Give a coat a few weeks on the food before you judge the difference.
This recipe finds its personality in the small print. Chicory inulin is the prebiotic here, food for the bacteria already living in the gut. Dried cranberry and beetroot bring antioxidants. Yucca schidigera earns its long reputation out on the lawn, where the smell is concerned. Rosemary is quietly at work too, holding off the day the fats go rancid. The label confirms preservation is by tocopherol-rich extracts, with nothing synthetic involved.
Near the end of the list, where the smallest inclusions live, sit glucosamine hydrochloride and chondroitin sulphate, neither with a declared amount. Treat them as a helpful nudge for a dog with hard-working joints, with no measured dose behind them. The trace minerals are more forthcoming. Zinc arrives twice, as 85 mg of the oxide and 175 mg of an amino acid chelate per kilo. A dog gets more out of the chelated form.
Price and value
The bags are 2kg and 12kg, at £3.33 a kilo.
As a guide, a 15kg adult dog in moderate condition needs around 243 grams a day, which works out at £0.81 a day. That 243 grams assumes about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). The label's own table is written for a less active dog, asking 170 grams at 14kg and 187 grams at 16kg. Start somewhere between the two and let your dog's waistline settle the argument.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
21%
12%
2.2%
6%
10%
Dry weight
23.3%
13.3%
2.4%
6.7%
54.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
27.5%
58.7%
1.9%
6.4%
5.4%
Pricing & size
- Pack size
- 2kg, 12kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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