

Leader
Leader Adult Medium Breed review
A plain chicken and rice kibble for the everyday medium dog, in our Good band. Dehydrated chicken at 26% opens the list, so the printed share is close to what the dog eats. Nothing on the label needs a dictionary.
Our view
Likely to suit
- Medium dogs that do well on chicken, with no novel proteins to get used to
- Dogs that get on with cereals: two rices and dehulled oats
- Owners who like joint ingredients written into the food
- A digestion that likes a prebiotic, from chicory inulin
- Natural preservation, by tocopherol-rich extracts
Worth watching
- Chicken is the only named animal, in the meat and the fat
- The hydrolysed liver protein names no species, which an elimination diet needs pinned down
- Carbohydrate at an estimated 54.3% of dry matter, above the 46.2% typical
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for medium breed adults. The label's own table puts a 15 kg dog on 205 grams a day; let the waistline nudge it up or down.
Dry
Adult
Medium
Chicken
The score, in context
- Leader Adult Medium Breed 56.9
All one Good. Typical dry food: Good.
Steady centre ground: a clear label lifts it, and a carbohydrate load a shade above the usual holds protein and balance at Average.
What's in it
- Dehydrated chicken26%Water already driven off, so the label and the bowl roughly agree.
- Brown rice, white rice
- Chicken fatNamed to species.
- Dehulled oatsFibre, manganese and B vitamins; most dogs handle them easily.
- Whole linseedPlant omega 3, converted slowly. Give a coat a few weeks.
- Minerals, alfalfa
- Hydrolysed liver protein, yeast extractThe liver has no species attached.
- Chicory inulinPrebiotic food for the gut bacteria.
- Dried cranberries, dried beetroot, rosemary, ginger, turmeric, yuccaAntioxidants, and yucca for the smell on the lawn.
- Glucosamine hydrochloride, chondroitin sulphateNo amount declared; a nudge for hard-working joints.
Vitamins A, D3 and E with dosed trace elements, and zinc twice: 85 mg as the oxide and 175 mg as the better-absorbed chelate per kilo.
Named ingredients
Against the range
One chicken and rice kibble for medium adults, with a short tail of prebiotic, plant and joint extras.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
21%
12%
2.2%
6%
10%
Dry weight
23.3%
13.3%
2.4%
6.7%
54.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
27.5%
58.7%
1.9%
6.4%
5.4%
Pricing & size
- Price per kilo
- £3.33 (RRP)
- Pack
- 2kg, 12kg
- A 15kg dog eats (our estimate)
- 205 g a day
- Cost per day, 15kg dog
- £0.68
Budget end of the dry market, though the analysis is modest for the money.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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