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Leader Adult Medium Breed – —

Leader

Leader Adult Medium Breed review

56.9/100Good
DryAdult

A plain chicken and rice kibble for the everyday medium dog, in our Good band. Dehydrated chicken at 26% opens the list, so the printed share is close to what the dog eats. Nothing on the label needs a dictionary.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Medium dogs that do well on chicken, with no novel proteins to get used to
  • Dogs that get on with cereals: two rices and dehulled oats
  • Owners who like joint ingredients written into the food
  • A digestion that likes a prebiotic, from chicory inulin
  • Natural preservation, by tocopherol-rich extracts

Worth watching

  • Chicken is the only named animal, in the meat and the fat
  • The hydrolysed liver protein names no species, which an elimination diet needs pinned down
  • Carbohydrate at an estimated 54.3% of dry matter, above the 46.2% typical

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
56.9/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyExcellent
ValueGood

The details

Dog fit

Listed for medium breed adults. The label's own table puts a 15 kg dog on 205 grams a day; let the waistline nudge it up or down.

Food type

Dry

Life stage

Adult

Breed size

Medium

Main protein

Chicken

The score, in context
  1. Leader Adult Medium Breed 56.9

All one Good. Typical dry food: Good.

Steady centre ground: a clear label lifts it, and a carbohydrate load a shade above the usual holds protein and balance at Average.

What's in it
  • Dehydrated chicken26%Water already driven off, so the label and the bowl roughly agree.
  • Brown rice, white rice
  • Chicken fatNamed to species.
  • Dehulled oatsFibre, manganese and B vitamins; most dogs handle them easily.
  • Whole linseedPlant omega 3, converted slowly. Give a coat a few weeks.
  • Minerals, alfalfa
  • Hydrolysed liver protein, yeast extractThe liver has no species attached.
  • Chicory inulinPrebiotic food for the gut bacteria.
  • Dried cranberries, dried beetroot, rosemary, ginger, turmeric, yuccaAntioxidants, and yucca for the smell on the lawn.
  • Glucosamine hydrochloride, chondroitin sulphateNo amount declared; a nudge for hard-working joints.

Vitamins A, D3 and E with dosed trace elements, and zinc twice: 85 mg as the oxide and 175 mg as the better-absorbed chelate per kilo.

Named ingredients

Dehydrated Chicken (26%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate.
Against the range

One chicken and rice kibble for medium adults, with a short tail of prebiotic, plant and joint extras.

Nutritional analysis

Declared analysis

Energy
346.3 kcal/100g

Estimated using Modified Atwater factors*

Protein

21%

Fat

12%

Fibre

2.2%

Ash

6%

Moisture

10%

Dry weight

Protein

23.3%

Fat

13.3%

Fibre

2.4%

Ash

6.7%

Carbs

54.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

27.5%

Carbs

58.7%

Veg

1.9%

Oils

6.4%

Other

5.4%

Pricing & size
Price per kilo
£3.33 (RRP)
Pack
2kg, 12kg
A 15kg dog eats (our estimate)
205 g a day
Cost per day, 15kg dog
£0.68

Budget end of the dry market, though the analysis is modest for the money.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026