Leader

Leader Puppy Medium Breed review

Name: Leader Puppy Medium Breed
Brand: Leader

66.1/100Good

DryPuppy

A plain, fully supplemented everyday kibble for a medium-breed pup, and our Good band is where it lands. The chicken is declared dried at 36%, and dried meat keeps most of that share once the kibble is made, so the figure means what it says.

Where to buy: coming soon

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Our view

Likely to suit

Medium-breed puppies, the dog the bag names
Pups that get on with chicken, the one animal named on the recipe
Owners who want the meat share declared dried, where the number holds up after cooking
Growing dogs that need a fair amount of energy from fat, declared at 15.0%

Worth watching

No calcium figure printed, so a pup heading for the top of medium has nothing to check a growth plan against
Two rices and oats carry the bulk of the energy, which rules out a grain-free home
Hydrolysed liver protein names no animal, a problem on a strict elimination diet

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

66.1/100Good

Protein and processingGood

Nutritional balanceGood

TransparencyExcellent

ValueGood

The details

Dog fit

Listed for medium-breed puppies. Start from the bag's chart for your pup's age and expected adult weight, and ask Leader for the calcium figure if the pup looks set to grow big.

Food type

Dry

Life stage

Puppy

Breed size

Medium

Main protein

Chicken

The score, in context

Leader Puppy Medium Breed 66.1

All one Good. Typical dry food: Good.

A plain label that gives more than it holds back: meat leads and the panel is dosed, while the cereal share and the missing calcium line keep it from climbing.

What's in it

Dehydrated chicken36%Dried, so the declared share survives cooking far better than a fresh weight.
Brown rice, white riceAmong the kinder starches for a young gut.
Chicken fatSpecies named, which plenty of labels skip.
Dehulled oatsFibre and micronutrients.
Whole linseedPlant omega 3 for coat and skin.
Minerals, alfalfa
Hydrolysed liver proteinNo animal named.
Yeast extract, chicory inulinThe inulin is a genuine prebiotic.
Dried cranberries, dried beetroot, rosemary, ginger, turmeric, yucca schidigeraUnquantified. Flavour and good intentions.
Glucosamine hydrochloride, chondroitin sulphateThe joint pair, sensible early on a dog that will carry weight. No amounts printed.

Vitamins A, D3 and E, with zinc twice (oxide and an amino acid chelate), iron, manganese, copper, iodine and selenium, preserved with tocopherol-rich extracts.

No calcium figure on a growth label. Ask Leader for it before relying on this for a bigger pup.

Named ingredients

Dehydrated Chicken (36%), Brown Rice, White Rice, Chicken Fat, Dehulled Oats, Whole Linseed, Minerals, Alfalfa, Hydrolysed Liver Protein, Yeast Extract, Chicory Inulin, Dried Cranberries, Dried Beetroot, Rosemary, Ginger, Turmeric, Glucosamine Hydrochloride, Yucca schidigera, Chondroitin Sulphate.

Against the range

A single recipe built on dehydrated chicken at 36%, with chicken fat named to species. Brown rice, white rice and dehulled oats carry the energy. Chicory inulin, a run of herbs and the joint pair close the list, all unquantified, and the added panel is itemised in full.

Nutritional analysis

Declared analysis

Energy

360.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

28%

Fat

15%

Fibre

Ash

6.5%

Moisture

10%

Dry weight

Protein

31.1%

Fat

16.7%

Fibre

2.2%

Ash

7.2%

Carbs

42.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

37.3%

Carbs

50.8%

Veg

1.7%

Oils

5.6%

Other

4.7%

Pricing & size