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Kronch Optimal Puppy – —

Kronch

Kronch Optimal Puppy review

62.7/100Good
DryPuppy

A traditional growth kibble with salmon at the front and three cereals behind. Energy is declared at 365 kcal per 100g, so this is a steady recipe. The mineral listing is written out in a way most labels never bother with.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Pups who do well on fish, with fresh salmon and salmon meal opening the list
  • Households with no reason to avoid cereal
  • Owners who read mineral panels: calcium, phosphorus, magnesium, potassium and the trace minerals all carry figures
  • Small and medium breed pups, whose growth suits a restrained mineral load
  • Gentle fibre in the mix, from beet pulp and brewer's yeast

Worth watching

  • Pork fat and blood meal, so it is not a salmon-only food
  • Rice, maize and barley, which rules out grain-free homes and pups who react to maize
  • Calcium at just under a gram per 100g is restrained for growth; check the sums with your vet for a large or giant pup
  • No percentages on the salmon entries

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
62.7/100Good
Protein and processingGood
Nutritional balanceAverage
TransparencyExcellent
ValueGood

The details

Dog fit

Listed for puppies of every size. Our estimate puts a 10kg pup between 4 and 12 months at roughly 194.1 to 237.3 grams a day; start there and judge by how the pup fills out.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Salmon

The score, in context
  1. Kronch Optimal Puppy 62.7

All one Good. Typical dry food: Good.

A strong salmon opening gives way to three cereals in a row, and nutritional balance is what keeps it level with the typical puppy food.

What's in it
  • Fresh salmonWeighed with its water.
  • Salmon mealWater already gone, so it likely gives more protein than its place implies.
  • Rice, maize, barleyBarley is the sound one; maize is the one allergy-minded owners query.
  • Pork fatFew dogs have met pork, which can be useful.
  • Blood mealConcentrated protein.
  • Brewer's yeastB vitamins for a fast-growing dog, and a complete protein.
  • Beet pulp, lecithinModerate fibre and an emulsifier.
  • GarlicA token amount.
  • Vitamins and minerals

Calcium and phosphorus at 0,85 g per 100g each, the lowest in the Kronch line, with every other mineral and vitamins A to B12 given figures.

Calcium is restrained for growth; for a large or giant breed pup, check the totals with your vet.

Moisture is not declared, so the dry-matter figures assume 8%.

Named ingredients

Fresh Salmon, Salmon Meal, rice, maize, barley, Pork Fat, blood meal, brewer's yeast, Beet Pulp, lecithin, garlic, vitamins and minerals.
Against the range

One salmon-led puppy kibble. Fresh salmon and salmon meal open it with no percentages, then rice, maize and barley, with pork fat and blood meal further down. The mineral listing is printed row by row, while the vitamin panel stops at B12.

Nutritional analysis

Declared analysis

Energy
365 kcal/100g
Protein

26%

Fat

17%

Fibre

3%

Ash

9%

Dry weight

Protein

28.3%

Fat

18.5%

Fibre

3.3%

Ash

9.8%

Carbs

40.1%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

61.1%

Carbs

33.6%

Oils

2.1%

Other

3.1%

Pricing & size
Price per kilo
£4.66 (RRP)
Pack
5kg, 13.5kg
A 15kg dog eats (our estimate)
205 to 250 g a day, 225 in the middle
Cost per day, 15kg dog
£1.05

Middle of the market for a dry food, and the price runs a little ahead of the analysis.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026