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Kronch Basic – —

Kronch

Kronch Basic review

41.9/100Average
DryAdult

Kronch Basic is the plain-spoken one. Its salmon-led list runs to a single breath, and it aims at nothing beyond feeding a grown dog properly. Fresh salmon at 16% and fish meal supply the animal side, rice, maize and barley bring the energy, and lard takes the fat to 13% against 21% protein. The mineral and vitamin panels are published in full underneath, in more detail than the recipe above them really demands. In our scoring it comes out in the Average band, and it reads as an unfussy everyday ration for a dog that likes fish.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If you want a fish-led bag for every day, without a long tail of extras to decode, this one keeps things simple.

  • Settled adult dogs of any size, with the label's own table stretching from 1kg up to 70kg
  • A dog that has always done better on fish, since salmon and fish meal head the recipe
  • Owners who like to take in the whole list in one glance, each entry doing an obvious job
  • Households that like the minerals published, with calcium and phosphorus through to iron and zinc all declared
  • Dogs of a moderate build, since the fat sits at a modest 13%

Worth watching

Give these label points a moment before you decide.

  • Blood meal is listed without an animal behind it, worth knowing if you are ruling proteins in and out
  • The added fat is lard, in other words pork fat, which matters in a household avoiding pork
  • Rice, maize and barley share the starch duty, putting carbohydrate at an estimated 50.6% of dry matter
  • The label leaves moisture out, so 8% is assumed when the analysis is converted to dry matter
  • Garlic sits low in the list at the small quantities Nordic recipes tend to use, worth noting if you are cautious about it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
41.9/100Average
Protein and processingPoor
Nutritional balancePoor
TransparencyExcellent
ValueAverage

The Details

Dog fit

If you want a fish-led bag for every day, without a long tail of extras to decode, this one keeps things simple. Give these label points a moment before you decide.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Salmon

The score, in context

In our scoring this finishes in the Average band, so on paper it sits a band short of the typical bag of adult dry food rather than keeping step with it. Nothing about it is hidden. One fresh fish figure has the meal share unstated, protein converts to 22.8% of dry matter, and the carbohydrate estimate is 50.6% where 46.2% is typical for adult dry food. Transparency reads Excellent, with protein and processing and nutritional balance at Poor behind it, which is the honest description of a recipe designed to be steady rather than special. Fed to a settled adult dog that enjoys fish, it does precisely the job it set out to do.

What's in it

Ingredients, as declared: Fish (16% fresh salmon, fish meal), rice, maize, barley, lard (food grade), blood meal, brewer's yeast, beet pulp, lecithin, garlic, vitamins and minerals.

Named ingredients

Fish (16% fresh salmon, fish meal), rice, maize, barley, lard (food grade), blood meal, brewer's yeast, beet pulp, lecithin, garlic, vitamins and minerals.

Nutritional additives

- **Minerals** _(per 100 g)_: Calcium (Ca) 1,4 g · Sodium (Na) 0,3 g · Phosphorus (P) 1,0 g · Magnesium (Mg) 0,2 g · Potassium (K) 0,7 g · Iron (Fe) 18,1 mg · Zink (Zn) 10,0 mg · Copper (Cu) 0,4 mg · Manganese (Mn) 1,1 mg · Iodine (I) 0,1 mg · Cobalt (Co) 0,002 mg · Selenium (Se) 0,05 mg - **Additives per 100g:** Vitamin A 1200 i.e. · Vitamin D3 60 i.e. · Vitamin E (Alpha-tocopherol) 15,0 mg · Vitamin B1 0,30 mg · Vitamin B2 0,64 mg · Vitamin B6 0,30 mg · Niacin 3,3 mg · D-Pantothenic acid 3,3 mg · **Vitamin B12 3,0 mg** · Choline 50,0 mg · Folic acid 0,1 mg · Biotin 0,06 mg · Vitamin C 5,5 mg - _Reproduced verbatim: **Vitamin B12 3,0 mg** — see the scope note._

Ingredient notes

The fish entry combines 16% fresh salmon with fish meal, and the two behave very differently once the kibble is baked. Fresh salmon carries a lot of water that the oven removes, while fish meal is already dry, so the meal is quietly the bigger contributor to the protein you end up feeding. Because the label gives one combined figure, the split between them is not published. What is measured is the result: protein at 22.8% of dry matter, fat at 14.1% and energy at 350 kcal per 100g.

Rice, maize and barley provide the energy and the structure, and they push the estimated carbohydrate to 50.6% of dry matter against the 46.2% typical of adult dry food. Cooked barley earns its place ahead of the other two, bringing fibre along with selenium and copper. It carries gluten too, which a gluten-avoiding home should note. Beet pulp comes next, doing the fermentable fibre job that helps keep things firm at the other end.

Lard does the fat work. It is a simple and energy-dense choice, and it is pork fat, worth knowing on a bag whose front says salmon. Blood meal is the other animal entry without a species attached, and lecithin holds the mixture together.

Brewer's yeast earns its spot near the end of the list. For B vitamins it is among the better natural sources, and dogs tend to like the taste. That helps a plain recipe stay interesting in the bowl. Garlic sits alongside it at the same seasoning level, a Nordic habit and not a health claim, and its position on the list tells you the quantity is small.

The published panels are more detailed than the recipe itself. They run from calcium and phosphorus through to cobalt and selenium, with the vitamins listed individually. Milligrams appear against B12 on one vitamin line, where micrograms are the normal unit. That is a unit slip in the source panel, and not something in the bag.

Price and value

£4.29 a kilo, sold in 5kg and 13.5kg bags.

A 15kg adult dog in moderate condition needs roughly 240 grams a day at around 840 kcal (110 × bodyweight^0.75, the standard maintenance estimate), which lands at £1.03 a day. The label asks 170 to 260 grams for a dog between 10kg and 20kg. The two agree closely enough, and where your dog sits inside that is a matter for the waistline.

Nutritional analysis

Declared analysis

Energy
350 kcal/100g
Protein

21%

Fat

13%

Fibre

3.5%

Ash

8%

Dry weight

Protein

22.8%

Fat

14.1%

Fibre

3.8%

Ash

8.7%

Carbs

50.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

38.3%

Carbs

53.4%

Oils

3.4%

Other

4.9%

Pricing & size
Pack size
5kg, 13.5kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026