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James Wellbeloved Puppy Dry – Fish & Rice

James Wellbeloved

James Wellbeloved Puppy Dry: Fish & Rice review

47.2/100Average
DryPuppy

James Wellbeloved Puppy Dry is a four recipe range built on one frame: a named dried meat protein at the top, then rice with oats or barley. Behind those come linseed, alfalfa, seaweed and chicory extract. Each of the four proteins gets its own bag, chicken, fish, lamb and turkey, so a puppy who does not agree with one can usually move along the range without changing anything else. Only the fish falls short of our Good band, a step back in Average.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

When only the meat changes from bag to bag, working out which one suits your puppy gets much simpler.

  • Puppies whose protein is still being worked out, with chicken, fish, lamb and turkey built on one shared recipe frame
  • Households that prefer named grains in the bowl to a grain free swap, since rice leads the carbohydrate side in every bag
  • Owners who like a prebiotic on the label, with chicory extract printed at 0.25% in all four recipes
  • Puppies of every size, since the maker's feeding chart runs from the smallest pups up to the largest breeds

Worth watching

The same few habits run through all four bags, and you will want them in mind.

  • Fish oil or dried fish protein features in all four bags, so none of them can anchor a fish free elimination diet
  • Calcium on three of the recipes converts to 1.63% of dry matter, which is higher than most large breed growth plans aim for, and the turkey recipe publishes no analysis at all

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
47.2/100Average
Protein and processingPoor
Nutritional balanceGood
TransparencyOutstanding
ValueAverage

The Details

Dog fit

When only the meat changes from bag to bag, working out which one suits your puppy gets much simpler. The same few habits run through all four bags, and you will want them in mind.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Fish

The score, in context

Three of the four recipes settle in our Good band, level with the typical puppy dry food, and only the fish sits a step under them in Average. Transparency reads Outstanding on all four, while protein and processing is the reading that lags, Average on three of them and Poor on the fish. The pattern behind that is consistent. A named dried meat opens each list, then rice, oats or barley and pea protein take over quickly, so the meat share is more modest than the front of the pack implies. The turkey recipe carries an extra difficulty, since its analytical panel is not published and nothing in it can be converted or compared.

What's in it

Ingredients, as declared: dried fish protein* (20.5%), white rice* (16%), barley*, brown rice* (13.4%), pea protein, poultry fat*, fish oil, fish stock, whole linseed* (3.6%), dried peas*, minerals, alfalfa meal*, seaweed* (0.5%), chicory pulp*, chicory extract* (0.25%), yucca extract* (0.02%). *Natural ingredient.

Named ingredients

Dried fish protein* (20.5%), white rice* (16%), barley*, brown rice* (13.4%), pea protein, poultry fat*, fish oil, fish stock, whole linseed* (3.6%), dried peas*, minerals, alfalfa meal*, seaweed* (0.5%), chicory pulp*, chicory extract* (0.25%), yucca extract* (0.02%). *Natural ingredient.

Nutritional additives

Nutritional additives: Vitamin A: 15000 IU, Vitamin D₃: 1400 IU, Vitamin E: 250 mg, Copper (Copper(II) sulphate pentahydrate): 6.0 mg, Iron (Iron(II) sulphate monohydrate): 40.0 mg, Zinc (Zinc chelate of glycine, hydrate) 100 mg, Manganese (Manganese (II) oxide): 25.0 mg / Technological additives: Antioxidants - tocopherol extracts from vegetable oils, Citric Acid: 280 mg.

Ingredient notes

Each bag leads on a dried meat protein named for the flavour. The dried form matters here. Weighing happens after the water has gone, so the ingredient brings more protein into the kibble than fresh meat at the same percentage would.

The carbohydrate side takes up most of the room in these recipes. Rice does the bulk of it in every bag, joined by naked oats in three of them and by barley in the fish recipe. Pea protein follows close behind, a plant protein propping up the analysis.

Poultry fat supplies the added fat throughout. It goes further than a bare animal fat line without ever naming the bird. A household avoiding chicken, duck or goose in particular cannot rule them out from the label.

Whole linseed appears in every recipe at between 3.5% and 3.9%, and fish oil is on all four lists, so plant and marine omega 3 arrive together. That is a sound fat picture for a growing coat and brain. It also explains why fish shows on the allergen reading of every bag, the meat ones included.

The tail of each list follows the same order: alfalfa meal, then sugar beet pulp or dried peas for fibre, then minerals and seaweed at 0.5%. Chicory extract at 0.25% does the prebiotic work, and yucca extract at 0.02% is there to help with stool odour. It is a tidy, well-itemised finish.

Three of the four recipes declare calcium converting to 1.63% of dry matter. Growing bones need calcium in quantity, and small and medium pups will handle that comfortably. Plans for large breed growth usually aim lower, so ask your vet about portions if your pup is heading for 30kg or more. The turkey recipe prints no analytical panel at all, so it offers no calcium figure to weigh either way.

How this variety differs

Several things set the fish recipe apart. Dried fish protein at 20.5% is the smallest meat share here. Barley joins white rice at 16% and brown rice at 13.4% on the carbohydrate side, and fish stock rather than a meat gravy carries the flavour. Protein is declared at 28.5%, converting to 31.0% of dry matter, with fat at 16.0% and energy at 385 kcal per 100g. Chicory pulp appears in this bag alongside the extract, adding a little more fibre than its siblings carry.

Price and value

The chicken recipe is £7.00 a kilo; the fish, lamb and turkey recipes are £8.00 a kilo.

Bags run 2kg and 8kg across the range, with 12kg on the turkey recipe and 15kg on chicken, lamb and turkey.

Puppy feeding is a moving thing, not a fixed daily figure, since the same dog eats quite differently at three months and at nine. Follow the chart on the bag by weight and age, and trust your eye on condition.

Nutritional analysis

Declared analysis

Energy
385 kcal/100g
Protein

28.5%

Fat

16%

Fibre

2%

Ash

8.3%

Moisture

8%

Dry weight

Protein

31%

Fat

17.4%

Fibre

2.2%

Ash

9%

Carbs

40.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

20.5%

Added water

3.4%

Carbs

63.3%

Veg

1.7%

Oils

6.7%

Other

4.3%

Pricing & size
Pack size
2kg, 8kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026