

Happy Dog
Happy Dog Flocken Vollkost review
The maker's plainest and one of its oldest recipes, a cereal-based complete food with meat meal in second place. Protein is declared at 28% and carbohydrate converts to 44.6% of dry matter, a shade under the shelf norm. It lands in our Average band because so much of the list will not say what animal it comes from.
Our view
Likely to suit
- Any adult dog. The bag prints no breed limit
- Owners who want a recipe that has not changed course in years
- Dogs that thrive on cereal, with maize flour and wheat leading
- Hearty appetites, with poultry fat and beef fat both named
- Some vegetables in the mix: flaked peas and carrots at 2% each
Worth watching
- Meat meal second on the list with no animal attached
- Wheat flour and wheat, so not for a dog kept off wheat
- Fish meal, so it is not fish free
- Hydrolysed liver with no species named
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of all sizes; the label asks 230 grams a day at 15kg. Check the full list first for a dog with any protein sensitivity.
Dry
Adult
Toy, Small, Medium, Large, Giant
Poultry
The score, in context
- Happy Dog Flocken Vollkost 37.8
All one Average. Typical dry food: Good.
The analysis is sound; it is the unnamed meat meal and liver that hold this to Average.
What's in it
- Maize flour (roller-dried)First on the list, and much of why the kibble binds and browns.
- Meat mealRendered and dried, a lot of protein in little weight. No animal is named.
- Wheat flour, wheat
- Poultry fat
- Flaked peas, carrots2% eachThe vegetable content.
- Poultry protein, beef fatA second animal entry, and a second named fat.
- Calcium carbonate, haemoglobin, fish mealHaemoglobin adds iron-rich protein; fish meal the marine element.
- Hydrolysed liver, monocalcium phosphateThe liver is a palatant, species unnamed.
- Beet pulp (desugared), sodium chloride, apple pomace, potassium chlorideapple pomace 0.2%
- Elderberries and herbs, savory to lavender flowers0.11% totalCharming, and not doing much work.
Vitamins and trace elements are listed by EU code but without doses, so you can see what is added but not how much.
Named ingredients
Against the range
One long-standing recipe: maize flour, wheat flour and wheat around an unnamed meat meal, with poultry fat and beef fat for richness. Flaked peas and carrots are 2% each, and a herb list led by elderberries comes to 0.11% in total.
Nutritional analysis
Declared analysis
28%
14%
2%
7%
Dry weight
30.4%
15.2%
2.2%
7.6%
44.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
28.6%
62.9%
2.2%
4.5%
1.8%
Pricing & size
- Price per kilo
- £4.20 (RRP)
- Pack
- 1.5kg, 10kg
- A 15kg dog eats
- 230 g a day
- Cost per day, 15kg dog
- £0.97
Middle of the market for a dry food, and you pay a premium for what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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