Skip to content
Off the Leash
Happy Dog Flocken Vollkost – —

Happy Dog

Happy Dog Flocken Vollkost review

37.8/100Average
DryAdult

The maker's plainest and one of its oldest recipes, a cereal-based complete food with meat meal in second place. Protein is declared at 28% and carbohydrate converts to 44.6% of dry matter, a shade under the shelf norm. It lands in our Average band because so much of the list will not say what animal it comes from.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Any adult dog. The bag prints no breed limit
  • Owners who want a recipe that has not changed course in years
  • Dogs that thrive on cereal, with maize flour and wheat leading
  • Hearty appetites, with poultry fat and beef fat both named
  • Some vegetables in the mix: flaked peas and carrots at 2% each

Worth watching

  • Meat meal second on the list with no animal attached
  • Wheat flour and wheat, so not for a dog kept off wheat
  • Fish meal, so it is not fish free
  • Hydrolysed liver with no species named

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
37.8/100Average
Protein and processingPoor
Nutritional balanceGood
TransparencyAverage
ValueAverage

The details

Dog fit

Listed for adult dogs of all sizes; the label asks 230 grams a day at 15kg. Check the full list first for a dog with any protein sensitivity.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Poultry

The score, in context
  1. Happy Dog Flocken Vollkost 37.8

All one Average. Typical dry food: Good.

The analysis is sound; it is the unnamed meat meal and liver that hold this to Average.

What's in it
  • Maize flour (roller-dried)First on the list, and much of why the kibble binds and browns.
  • Meat mealRendered and dried, a lot of protein in little weight. No animal is named.
  • Wheat flour, wheat
  • Poultry fat
  • Flaked peas, carrots2% eachThe vegetable content.
  • Poultry protein, beef fatA second animal entry, and a second named fat.
  • Calcium carbonate, haemoglobin, fish mealHaemoglobin adds iron-rich protein; fish meal the marine element.
  • Hydrolysed liver, monocalcium phosphateThe liver is a palatant, species unnamed.
  • Beet pulp (desugared), sodium chloride, apple pomace, potassium chlorideapple pomace 0.2%
  • Elderberries and herbs, savory to lavender flowers0.11% totalCharming, and not doing much work.

Vitamins and trace elements are listed by EU code but without doses, so you can see what is added but not how much.

Named ingredients

Maize flour (roller-dried), meat meal, wheat flour, wheat, poultry fat, flaked peas (2 %), carrots* (2 %), poultry protein*, beef fat, calcium carbonate, haemoglobin, fish meal, hydrolysed liver, monocalcium phosphate, beet pulp* (desugared), sodium chloride, apple pomace* (0.2 %), potassium chloride, elderberries, savory, marjoram, rosemary, sage, thyme, aniseed, basil, fennel, elderflowers, lavender flowers (total dried herbs: 0.11 %) *dried
Against the range

One long-standing recipe: maize flour, wheat flour and wheat around an unnamed meat meal, with poultry fat and beef fat for richness. Flaked peas and carrots are 2% each, and a herb list led by elderberries comes to 0.11% in total.

Nutritional analysis

Declared analysis

Energy
368.1 kcal/100g
Protein

28%

Fat

14%

Fibre

2%

Ash

7%

Dry weight

Protein

30.4%

Fat

15.2%

Fibre

2.2%

Ash

7.6%

Carbs

44.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

28.6%

Carbs

62.9%

Veg

2.2%

Oils

4.5%

Other

1.8%

Pricing & size
Price per kilo
£4.20 (RRP)
Pack
1.5kg, 10kg
A 15kg dog eats
230 g a day
Cost per day, 15kg dog
£0.97

Middle of the market for a dry food, and you pay a premium for what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

Related dog food guides

Ranked shortlists that include foods like this one.

All reviews

Featured feeding accessories

All feeding accessories
Beco Steady Bowl

Beco

Steady Bowl

A recycled plastic dog bowl with a wide weighted base that stays where you put it.

£
View on Amazon
Petface Pet Food Scoop

Petface

Pet Food Scoop

A light plastic food scoop that makes measuring kibble a daily habit.

£
View on Amazon
Petface Ceramic Bone Bowl, 15cm

Petface

Ceramic Bone Bowl, 15cm

A 15cm ceramic dog bowl in cream and green, sized for toy and small breeds.

£
View on Amazon
Mason Cash Cane Dog Bowl, 20cm

Mason Cash

Cane Dog Bowl, 20cm

The Derbyshire stoneware classic, a 20cm dog bowl holding 1.6 litres and dishwasher safe.

££
View on Amazon

Reviewed by Off the Leash Editorial

Last updated 28 August 2026