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Happy Dog Flocken Vollkost – —

Happy Dog

Happy Dog Flocken Vollkost review

37.8/100Average
DryAdult

Happy Dog Flocken Vollkost is the maker's plainest recipe and one of its oldest, a maize and wheat based complete food with meat meal in second place. Poultry fat and beef fat supply the richness, flaked peas and carrots at 2% each cover the vegetable side, and elderberries head a herb list that reaches 0.11% in total. Protein is declared at 28% and carbohydrate converts to 44.6% of dry matter, a shade under the shelf norm. The recipe still lands in our Average band, because so much of the list declines to say what it is made from.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Some owners want a no nonsense everyday bag with a long history behind it, and this is exactly that.

  • Any adult dog, since the bag prints no breed limit at all
  • Owners who feed by habit and want a recipe that has not changed course in years
  • Dogs that thrive on cereal, with maize flour and wheat leading the plant side
  • Dogs with a hearty appetite for fat and flavour, since poultry fat and beef fat are both named
  • Owners who like to see vegetables in the mix, with flaked peas and carrots at 2% each and elderberries at the tail

Worth watching

This is an older style label and it holds a fair bit back, so read it with your eyes open.

  • The largest animal entry is the one you know least about: meat meal, second on the list, with no animal attached
  • For a dog kept away from wheat this will not do, since wheat flour and wheat are both on the list
  • There is fish meal here, which means the food is not a fish free one
  • Hydrolysed liver is there as a palatant and does not name its species either
  • Calcium carbonate and monocalcium phosphate are both added, so the mineral side is topped up rather than coming from the meat alone

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
37.8/100Average
Protein and processingPoor
Nutritional balanceGood
TransparencyAverage
ValueAverage

The Details

Dog fit

Some owners want a no nonsense everyday bag with a long history behind it, and this is exactly that. This is an older style label and it holds a fair bit back, so read it with your eyes open.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Poultry

The score, in context

This recipe finishes in our Average band, one band under the Good that most adult dry food reaches. Carbohydrate is not the culprit, since it converts to a shade under the shelf norm and the protein figure is healthy. What holds the reading down is naming. The largest animal entry is meat meal with no animal beside it, the liver is hydrolysed and unattributed, and wheat flour and maize flour take the leading plant slots. Plenty of dogs have eaten well on this recipe for a very long time, and nothing in the analysis contradicts that.

What's in it

Ingredients, as declared: Maize flour (roller-dried), meat meal, wheat flour, wheat, poultry fat, flaked peas (2 %), carrots* (2 %), poultry protein*, beef fat, calcium carbonate, haemoglobin, fish meal, hydrolysed liver, monocalcium phosphate, beet pulp* (desugared), sodium chloride, apple pomace* (0.2 %), potassium chloride, elderberries, savory, marjoram, rosemary, sage, thyme, aniseed, basil, fennel, elderflowers, lavender flowers (total dried herbs: 0.11 %) *dried

Named ingredients

Maize flour (roller-dried), meat meal, wheat flour, wheat, poultry fat, flaked peas (2 %), carrots* (2 %), poultry protein*, beef fat, calcium carbonate, haemoglobin, fish meal, hydrolysed liver, monocalcium phosphate, beet pulp* (desugared), sodium chloride, apple pomace* (0.2 %), potassium chloride, elderberries, savory, marjoram, rosemary, sage, thyme, aniseed, basil, fennel, elderflowers, lavender flowers (total dried herbs: 0.11 %) *dried

Nutritional additives

Vitamin A (E672), vitamin D3 (E671), vitamin E (all rac-alpha-Tocopherylacetat 3a700), vitamin B1 (Thiaminmononitrat), vitamin B2 (Riboflavin), vitamin B6 (Pyridoxinhydrochlorid 3a831), D (+) Biotin, Calcium-D-Pantothenat, niacin, vitamin B12, antioxidants: high tocopherol extracts of natural origin. Trace elements/kg: iron (E1; Eisen(II)sulfat; Monohydrat), copper (E4; Kupfer(II)sulfat; Pentahydrat), zinc (E6; Zinkoxid; AminosŠure-Zinkchelat; Hydrat), manganese (E5; Mangan(II)oxid), iodine (E2; Calciumjodat; wasserfrei), selenium (E8; Natriumselenit)

Ingredient notes

Maize flour, roller dried, opens the list with wheat flour and wheat close behind. Between them they form the backbone of the recipe, and they are why the kibble binds and browns as it does. Protein converts to 30.4% and fat to 15.2%. Carbohydrate is estimated at 44.6% of dry matter, a little under the 46.2% a typical adult dry food runs at. On the analysis alone this is a solid maintenance food.

Meat meal in second place is the entry to understand. It is rendered, ground animal material dried down to a powder, and it has held up the dry food industry for decades because it packs a lot of protein into very little weight. The ingredient is fine; the label is the problem. Because no animal is named, a lamb cannot be told from a chicken, and nothing on the list would change if the animal changed between batches.

Poultry fat and beef fat are both named, and a great many labels do not manage that. Dried poultry protein sits above the calcium carbonate as a second animal entry. Further down, hydrolysed liver works as a palatant: it gives the bowl a smell a dog will cross the kitchen for. Haemoglobin adds iron rich animal protein. Fish meal supplies the marine element.

Flaked peas and carrots at 2% each are the vegetable content, with desugared beet pulp for fibre and apple pomace at 0.2% behind them. Elderberries lead a herb list totalling 0.11%, running from savory and marjoram through aniseed and fennel to lavender flowers. It is a charming tail and it is not doing a great deal of work.

Calcium carbonate and monocalcium phosphate are both present, which is how a recipe built on cereal and meal reaches the mineral levels a complete food has to hit. The vitamin and trace element panel is declared with the EU additive codes but without doses, so you can see what has been added without being told how much.

Price and value

£4.20 a kilo, sold in 1.5kg and 10kg bags.

On the standard maintenance estimate of 840 kcal a day (110 × bodyweight^0.75), a 15kg adult dog in moderate condition eats about 228 grams a day, which comes to £0.96 a day. The label's own table asks 230 grams for a dog of that weight. The two figures sit close together.

Nutritional analysis

Declared analysis

Energy
368.1 kcal/100g
Protein

28%

Fat

14%

Fibre

2%

Ash

7%

Dry weight

Protein

30.4%

Fat

15.2%

Fibre

2.2%

Ash

7.6%

Carbs

44.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

28.6%

Carbs

62.9%

Veg

2.2%

Oils

4.5%

Other

1.8%

Pricing & size
Pack size
1.5kg, 10kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026