

Happy Dog
Happy Dog Fit & Well Senior review
A rice-led senior kibble for medium to giant breeds, with fat held to 10% and L-carnitine dosed at 200 mg. Dried poultry at 9% and lamb at 4% sit behind the rice, and fish meal at 4.5% brings marine omega 3. It lands in our Good band, level with the typical adult dry food, held there by the cereal share.
Our view
Likely to suit
- Older dogs slowing down, on fat at 10% with L-carnitine added
- Medium and giant breed seniors
- An adult and a senior sharing one bag, which the label allows
- Vitamin C on the panel at 20 mg, beside the standard vitamins
- A gentler bowl: protein at 21%, chicory root extract for the gut
Worth watching
- Rice heads the list, and carbohydrate is an estimated 57.1% of dry matter
- Poultry, meat meal and hydrolysed protein all unnamed, so a dog with a chicken issue cannot be kept clear
- Fish meal means it is not fish free
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult and senior dogs of medium size and up. The maker's chart asks 250 grams for a 20kg dog; let your dog's shape settle where yours sits.
Dry
Adult, Senior
Medium, Giant
Poultry
The score, in context
- Happy Dog Fit & Well Senior 57.1
All one Good. Typical dry food: Good.
The band is a comment on a cereal-led list with several unnamed animal entries, not on a meal an older dog would find wanting.
What's in it
- RiceGentle and easily digested; it sets the tone for a quieter dog's food.
- Dried animal proteins: poultry, lamb9%, 4%Counted once the water has gone. Poultry gives the family, not the bird.
- Maize, maize flour, barley
- Fish meal4.5%Half of it salmon meal: the marine omega 3 and one of the better entries.
- Oils and fats, meat meal, hydrolysed proteinNone of the three names an animal or plant, so no strict elimination trial.
- Beet pulp, apple pomace
- Yeasts, salts, seaweed
- Linseed, dried whole egg, chicory root extract0.15%, 0.12%, 0.05%Chicory brings inulin, a prebiotic fibre.
- Mussel meat0.02%A gesture towards ageing joints, not a dose.
- Milk thistle, dandelion, nettle, camomile and other dried herbs0.15% in total
L-carnitine at 200 mg per kilo to help move fatty acids into the cells that burn them, plus vitamin C at 20 mg.
Moisture is not declared, so the dry-matter figures assume 8%.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
21%
10%
2.5%
6%
Dry weight
22.8%
10.9%
2.7%
6.5%
57.1%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
29.8%
66.1%
0.6%
2%
1.6%
Pricing & size
- Price per kilo
- £3.83 (RRP)
- Pack
- 1kg, 12kg, 12kg x 2
- A 15kg dog eats
- 200 g a day
- Cost per day, 15kg dog
- £0.77
Budget end of the market for a dry food, though the price runs a little ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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