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Happy Dog Adult Maxi – —

Happy Dog

Happy Dog Adult Maxi review

59.8/100Good
DryAdult

Happy Dog Adult Maxi is a large breed kibble from a long established German maker, built on maize and rice with an animal share the label at least breaks out by species. Dried poultry at 14% and dried lamb at 4% head the list, fish meal follows at 4% with half of it salmon meal, and a long botanical tail runs from milk thistle down to thyme. It sits in our Good band, and what holds it there is how much of the carrying the cereal does. For a big adult dog with no particular sensitivities it is an easy, settled everyday feed.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

You want a settled everyday bowl for a big dog, and this one has decades of history behind it.

  • Large breed adults, which is the size the kibble and the recipe are drawn up for
  • Owners who want the animal share named, since the label splits it into 14% poultry and 4% lamb rather than hiding behind one umbrella
  • Dogs that handle cereal comfortably, with maize, rice and barley all on the list
  • Owners after marine omega 3 in the bowl, since fish meal at 4% is half salmon meal
  • Owners who like a herbal finish to a recipe, with milk thistle, artichoke, dandelion and ginger all declared

Worth watching

The big bag is a commitment, so read this label's habits first.

  • An elimination plan for a known chicken problem has nothing to anchor to here, because the poultry is never pinned to a species
  • Fish meal and salmon meal both run through the recipe, so it is not a fish free food
  • Maize leads the plant side and carbohydrate is estimated at 51.1% of dry matter, which is worth knowing if your dog wants a meatier plate

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
59.8/100Good
Protein and processingGood
Nutritional balanceAverage
TransparencyGood
ValueGood

The Details

Dog fit

You want a settled everyday bowl for a big dog, and this one has decades of history behind it. The big bag is a commitment, so read this label's habits first.

Food type

Dry

Life stage

Adult

Breed size

Large

Main protein

Poultry

The score, in context

This one finishes in our Good band, level with the middle of the adult dry shelf. The reasons it goes no further are structural, none of them dramatic. Cereal takes every plant slot straight after the animal proteins, several working entries give a category where an animal should be, and the protein finishes at a modest level for a large breed food. None of that makes it a poor meal. Happy Dog has been turning out this recipe for a long time, and for a big adult dog with a cast iron constitution it remains a calm, uncomplicated feed.

What's in it

Ingredients, as declared: Animal proteins* (14 % poultry, 4 % lamb), maize, maize flour, rice, barley, oils and fats, fish meal (4 %, of which 50 % salmon meal), haemoglobin*, hydrolysed protein, beet pulp* (desugared), apple pomace*, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.16 %), dried whole egg (0.12 %), milk thistle, mussel meat* (0.02 %), yeasts* (extract), artichoke, dandelion, ginger (0.016 %), birch, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme (total dried herbs: 0.16 %). *dried.

Named ingredients

Animal proteins* (14 % poultry, 4 % lamb), maize, maize flour, rice, barley, oils and fats, fish meal (4 %, of which 50 % salmon meal), haemoglobin*, hydrolysed protein, beet pulp* (desugared), apple pomace*, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.16 %), dried whole egg (0.12 %), milk thistle, mussel meat* (0.02 %), yeasts* (extract), artichoke, dandelion, ginger (0.016 %), birch, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme (total dried herbs: 0.16 %). *dried.

Nutritional additives

Vitamins / kg: vitamin A (3a672a) 12000 IU, vitamin D3 (3a671) 1000 IU, vitamin E (3a700) 75 mg, vitamin B1 (3a821) 4 mg, vitamin B2 (3a825ii) 6 mg, vitamin B6 (3a831) 4 mg, biotin (3a880) 575 mcg, calcium D-pantothenate (3a841) 10 mg, niacin (3a314) 40 mg, vitamin B12 70 mcg, choline chloride (3a890) 60 mg. Trace elements / kg: iron (as 3b103, 3b106) 105 mg, copper (as 3b405, 3b406) 10 mg, zinc (as 3b603, 3b606, 3b607) 105 mg, manganese (as 3b502, 3b504) 25 mg, iodine (as 3b202 ) 2 mg, selenium (as 3b801, 3b8.12) 0.15 mg. Antioxidants, tocopherol extracts from vegetable oils 1b306 (i).

Ingredient notes

The label opens with animal proteins and then does something plenty of rivals skip: it says what they are and how much of each. Poultry at 14% and lamb at 4% both carry the asterisk that runs down the list, meaning dried. The water is already out of both figures, so neither shrinks in the oven. Fish meal adds a further 4%, half of it salmon meal, and that is where the marine omega 3 comes from.

Chicken, turkey, duck or goose: poultry names the family and stops there. Most dogs will not mind, and it lets the maker buy whichever bird is going. The distinction only starts to matter when a specific bird has to be ruled in or out.

Maize, maize flour, rice and barley follow, so cereal carries the starch. Protein converts to 25.0% and fat to 14.1%. Carbohydrate is estimated at 51.1% of dry matter, above the 46.2% a typical adult dry food runs at. Those are unremarkable figures for a large breed maintenance food, not worrying ones.

Oils and fats is the entry that gives least away. It is an umbrella covering any fat from any plant or animal, and it sits sixth on the list, so it is doing real work without saying where it came from. Haemoglobin and hydrolysed protein are the same story in different clothing, both animal derived, neither tied to an animal.

Happy Dog shows its personality at the bottom of the list. Seaweed, linseed at 0.16%, dried whole egg at 0.12%, milk thistle and mussel meat at 0.02% add up to a lot of names and a very small weight. A herb blend totalling 0.16% sits behind them. Desugared beet pulp supplies the fibre and apple pomace adds a little more. Read the tail as care taken over the recipe, not as nutrition you could measure in the bowl.

Price and value

£3.65 a kilo, sold in a 1kg bag, a 14kg bag and a twin pack of two 14kg bags.

As a rough guide, a 15kg adult dog in moderate condition eats about 227 grams a day, which lands at £0.83 a day. That 227 grams assumes around 840 kcal a day, the standard maintenance estimate of 110 × bodyweight^0.75. A dog of the size this large breed recipe is written for will work through proportionally more.

Nutritional analysis

Declared analysis

Energy
370.5 kcal/100g
Protein

23%

Fat

13%

Fibre

2%

Ash

7%

Dry weight

Protein

25%

Fat

14.1%

Fibre

2.2%

Ash

7.6%

Carbs

51.1%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

39.4%

Carbs

55%

Veg

0.5%

Oils

2%

Other

3%

Pricing & size
Pack size
1kg, 14kg, 14kg x 2
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026