

Guru
Guru Fish Ahoy Cold Pressed review
Guru Fish Ahoy is a cold-pressed pellet built on organic white ocean fish at 34%, with thermally pre-treated brown rice at 30% behind it and sweet potato third. The list runs long from there, through peas and broad beans, a row of named fruit and vegetables, prebiotics, and a joint group of glucosamine, chondroitin and green lipped mussels at the tail. Fish is the only meat named on it, protein converts to a strong 32.2% of dry matter, and carbohydrate lands lower than most of the category at 41.2%. It comes in at our Good band, level with where the cold-pressed field usually gathers.
Our view
Likely to suit
If fish is the direction your dog does best in, this label keeps to it from the front of the list to the back.
- Dogs settled on fish, with organic white ocean fish the single meat on the list
- Owners of an older dog feeling its joints, since glucosamine, chondroitin and green lipped mussels all appear
- Dogs that want less starch in the bowl, with carbohydrate at 41.2% of dry matter against a 43.2% category middle
- Fast eaters, since the pressed pellet crumbles in water and does not swell
- Households sharing one bag between dogs of every size, toy through to giant
Worth watching
Here is what to look out for on a label that rewards a careful read.
- Gelatine, green lipped mussels, glucosamine and chondroitin all come from animals whose species is not named, so a strict exclusion diet cannot treat this as fish alone
- Brown rice at 30% means it cannot serve a grain-free plan
- Before feeding this to a large breed puppy, talk to your vet about the calcium at 1.74% of dry matter
- No vitamin and mineral panel is printed with the ingredients, so the doses behind the recipe are not on show
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
If fish is the direction your dog does best in, this label keeps to it from the front of the list to the back. Here is what to look out for on a label that rewards a careful read.
Cold pressed
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Ocean Fish
The score, in context
The reading here is our Good band, the same rung the typical cold-pressed food settles on, so the question worth asking is what keeps it from going higher. That gap comes from everything arranged around the fish. Protein converting to 32.2% of dry matter is a genuinely good figure for a pressed food, and carbohydrate at 41.2% comes in under the 43.2% category middle, both of which count in its favour. Pulling the other way is an ash figure that converts to 10.2% of dry matter, high for a food of this kind. Several entries on the long plant list earn their place more by reputation than by quantity, and there is no printed vitamin and mineral panel. The organic fish lead is the part to buy it for.
What's in it
Ingredients, as declared: Organic White Ocean Fish 34%, Brown Rice (thermally pre-treated) 30%, Sweet Potato, Cold Pressed oils (rapeseed & linseed), Peas, Broad Beans, Chicory, Carrot, Apple, Alfalfa, Seaweed, Parsnip, Gelatine, Pumpkin seeds, Blackcurrent, Cranberry, Kale, Broccoli, Mixed Tocopherols and Rosemary Extract, MOS, FOS, Glucosamine, Yucca, Green Lipped Mussels, Green Tea Extract, Parsley, Rosemary, Chondroitin.
Named ingredients
Ingredient notes
Organic white ocean fish at 34% is the standout entry, and organic is a claim a maker has to stand behind rather than a word it can simply print. Fish is also among the gentlest proteins where a dog has reacted to meat before, so the lead ingredient is doing two useful jobs at once. Protein converts to 32.2% of dry matter, which puts it near the top of what a pressed pellet usually delivers.
The brown rice at 30% goes through a thermal pre-treatment, and that step is doing real work. Pressing at low temperature leaves starch much as it was, so the grain is heat-treated beforehand to make it digestible. Sweet potato follows, and between the two of them the carbohydrate lands at 41.2% of dry matter, a little under where cold-pressed food normally sits.
The middle of the list is a long parade of plants: peas and broad beans for protein and fibre, then chicory, carrot, apple, alfalfa, seaweed, parsnip, pumpkin seeds, blackcurrant, cranberry, kale and broccoli. Chicory root brings inulin, which the gut's useful bacteria feed on, and seaweed covers iodine. None of these carries a percentage, so the ones near the end are seasoning rather than substance.
Joint support is the recurring theme of the tail. Glucosamine, chondroitin and dried green lipped mussels are the three ingredients a maker reaches for when cartilage is the target, and finding all three on one label is a deliberate choice. None of them is printed with a dose, so read them as a helpful lean in that direction. It is also worth knowing that glucosamine is usually made from shellfish and chondroitin from animal cartilage, which is why a fish-only reading of this label does not quite hold.
Two figures deserve a plain mention. Ash converts to 10.2% of dry matter and calcium to 1.74%, both on the high side for a pressed food. Calcium at that level sits above the ceiling usually advised while a large breed puppy is still growing. Check with your vet before you feed it to a big-boned youngster. There is no printed vitamin and mineral table alongside the ingredients either, so the micronutrition is taken on trust in a way the rest of the label does not ask for.
Price and value
£5.20 a kilo. It is sold in 5kg and 13kg bags.
A 15kg adult dog in moderate condition needs around 840 kcal a day using the standard maintenance estimate (110 × bodyweight^0.75). On this food that comes to about 248 grams, or £1.29 a day.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
29.6%
12%
3.1%
9.4%
8%
Dry weight
32.2%
13%
3.4%
10.2%
41.2%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
34%
56.3%
4.5%
5%
0.2%
Pricing & size
- Pack size
- 5kg, 13kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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