

Alpha Spirit
Alpha Spirit Soft Food Complete Multi Protein review
A semi-moist food with four fresh animals and a named blend of whole fish in one tender recipe. Animals account for everything down to the 9% starch binder, and every entry on the label carries a percentage. It lands in our Excellent band.
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Our view
Likely to suit
- Dogs that eat best when dinner is soft and plainly meaty
- Dogs bored of a single protein: chicken, fish, pork and duck share the bowl
- Older dogs and tender mouths, as the pieces need no real chewing
- Owners used to kibble, since the bag pours and portions much the same way
- Stiffening joints, with glucosamine printed at 3930 mg
Worth watching
- Whole fish second on the list at 20%, so not for a dog kept off fish
- Too many animals for an exclusion trial or a single-protein plan
- Eggs at 1%, small but real for a dog that reacts to them
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults and seniors of every size. Check your dog's history with fish and egg before the first bag, as both are on the label.
Wet
Adult, Senior
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Alpha Spirit Soft Food Complete Multi Protein 71.9
All one Excellent. Typical wet food: Excellent.
No corner of it is weak: animals fill the top of the list, every entry carries a percentage and the supplement doses are printed as figures.
What's in it
- Fresh chicken meat35%
- Fresh whole fish: sardinella, mackerel, horse mackerel, sardine20%Whole fish brings bone and organ with the flesh. Horse mackerel is a fish, nothing to do with horses.
- Fresh pork15%Still an uncommon meat in British bowls.
- Fresh duck10%
- Fresh pork liver5%The busiest entry: vitamin A, B12 and copper at levels no muscle cut reaches.
- Hydrolysed starch9%The binder, already broken down. Its source plant goes unnamed.
- Vegetable glycerine (USP)1.5%Keeps the pieces soft on the shelf.
- Eggs, beet pulp1% each
- Brewer's yeast0.75%
- Pumpkin, banana, pineapple, cumin, sage, ginger, turmeric0.25% eachSeasoning.
Taurine at 2680 mg, glucosamine at 3930 mg and iron at 62 mg, all three printed as figures.
The hydrolysed starch is the one entry on the label with no named source plant.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
29%
15%
2%
7%
25%
Dry weight
38.7%
20%
2.7%
9.3%
29.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
86%
9%
2%
3%
Pricing & size
- Price per kilo
- £6.72 (RRP)
- Pack
- 3kg, 1.5kg, 9kg
- A 15kg dog eats (our estimate)
- 235 to 285 g a day, 260 in the middle
- Cost per day, 15kg dog
- £1.75
Middle of the market for a semi-moist food, and fair value for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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