

Alpha Spirit
Alpha Spirit Imperial Wet Sausage Poultry review
Imperial Wet Sausage Poultry is the bird version of Alpha Spirit's sliceable sausage, and it is built on two named birds rather than a vague flock. Turkey leads at 50% with chicken at 45%, which together make up the whole 95% fresh poultry claim on the front of the pack, and beet fibre, collagen, parsley, turmeric and thyme fill in behind. Our reading puts it in the Excellent band.
Our view
Likely to suit
For a dog who is happiest on bird, this one keeps things simple and says exactly which birds.
- Turkey-forward dogs, since turkey takes the larger half of the recipe at 50%
- Owners who distrust the word poultry on a label, because the two birds here add up to the full claim with nothing left over
- Adult dogs that need feeding up, with protein converting to 48.8% of dry matter
- Households that keep grain out of the bowl, since beet fibre carries the only plant weight on this list
- Owners of small dogs and big ones alike, since the same sausage is fed from toy through to giant
Worth watching
A few things on this label deserve a second look before you commit.
- Chicken sits alongside the turkey, so a dog being kept off chicken cannot eat this one
- Collagen appears without naming the animal it came from
- This is a rich sausage, with fat converting to 38.0% of dry matter, which a dog prone to putting weight on will not need
- At 165 kcal per 100g it carries far more energy per gram than the 97 typical of adult wet food, so portions look deceptively small
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
For a dog who is happiest on bird, this one keeps things simple and says exactly which birds. A few things on this label deserve a second look before you commit.
Wet
Adult
Toy, Small, Medium, Large, Giant
Poultry
The score, in context
Placing this one is easy: our band word for it is Excellent. What is worth adding is that the typical adult wet food carries the same band word, because wet scores well as a category, and this sausage still finishes clear of that typical mark. Naming both birds is a large part of why, and so is an analysis that leaves almost nothing to carbohydrate once the moisture is stripped out. Its protein and processing reads Excellent, while nutritional balance and transparency both reach Outstanding.
What's in it
Ingredients, as declared: 95% Fresh Poultry (Turkey 50%, Chicken 45%), Beet Fibre, Collagen, Parsley, Turmeric, Thyme.
Named ingredients
Nutritional additives
- Additives: Nutritional Additives (per Kg): Vitamins (IU): Vitamin A (3a672a) 7954, Vitamin D3 (3a671): 509, Vitamin E (3a700): 159. Minerals (mg): 3b503 (Mn:13), 3b103 (Fe:25), 3b405 (Cu:2.5), 3b603 (Zn:38), 3b201 (I:0.48)
Ingredient notes
The headline says 95% fresh poultry, and the bracket underneath does the work the word poultry usually avoids: turkey at 50%, chicken at 45%. Those two add up to the full claim, so no third bird is sheltering behind the category term, and protein converts to 48.8% of dry matter.
Turkey is the senior partner and an easy meat for most dogs. It is gentle on digestion and naturally leaner than chicken. Chicken fills out the rest and brings the palatability that has made it the most used meat in the trade. That same familiarity is why chicken heads the list of meats dogs become intolerant of. A dog with a chicken history is better served by one of the other Imperial sausages.
Beet fibre and collagen follow the meat. The beet fibre is a modest, gentle fibre source rather than a bulking agent, which shows in an estimated carbohydrate of 1.7% of dry matter against 15.8% for the typical adult wet food. Collagen is connective tissue protein, a natural thing for a dog to eat. Its animal is not named on the pack.
At trace level the list closes with parsley, turmeric and thyme. They give the sausage its character and nothing more, and none of them is a reason to choose or to avoid the recipe.
Fat converts to 38.0% of dry matter, which makes this a rich sausage that suits a dog with a fast metabolism and asks for a weighed portion from a settled one. The nutritional additives are all dosed in print: vitamin A at 7954 IU per kilo, vitamin D3 at 509 and vitamin E at 159. Manganese, iron, copper, zinc and iodine are given in milligrams, and calcium works out at 0.63% of dry matter.
Price and value
The figure is £17.11 a kilo, with 350g and 150g sausages on the shelf alongside 65g ones sold in fours.
As a guide, a 15kg adult dog in moderate condition would eat about 510 grams a day, which is around £8.73. That assumes a requirement of 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate).
Nutritional analysis
Declared analysis
14.8%
11.5%
1.4%
2.1%
69.7%
Dry weight
48.8%
38%
4.6%
6.9%
1.7%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
95%
3%
2%
Pricing & size
- Pack size
- 4 x 65g, 150g, 350g
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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