

Yora
Yora First Steps review
Yora First Steps does something very few growth kibbles attempt, which is to build the whole recipe on insect protein. Grubs supply 44% of the bag across insect meal at 30%, freshly prepared insect at 8.5% and insect oil at 5.5%, and no conventional meat turns up anywhere afterwards. The starch comes from potato and naked oats, the chondroitin carries a printed dose, and our Good band is where the food settles.
Our view
Likely to suit
If the usual meats have not worked out for your puppy, this is a label worth reading properly.
- Puppies that need a protein they have genuinely never met, since nothing else in the recipe comes from an animal
- Owners who want a lower footprint bowl without giving up a complete puppy food to get it
- Pups whose joints deserve an early start, with chondroitin at 400 mg/kg declared and glucosamine coming from the larvae themselves
- Steadier, less frantic puppies, since 357 kcal per 100g sits a little under the 376 typical for puppy dry food
- Households that like a label spelling out its small print, from seaweed meal at 0.5% for DHA down to turmeric at 0.005%
Worth watching
Give a handful of label details your attention before this becomes the monthly bag.
- No calcium figure is printed here, and that number does its heaviest work when a puppy will finish large or giant, so ask the maker before rearing a big pup on this alone
- Naked oats at 15% mean the bag is not grain free, so a household keeping cereals out of the bowl should note it
- Potato at 17% is joined by potato protein further down, so plants are doing more of the protein work here than they would in a meat built kibble
- The chondroitin names no source of its own, worth checking with the maker before a formal exclusion trial
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
If the usual meats have not worked out for your puppy, this is a label worth reading properly. Give a handful of label details your attention before this becomes the monthly bag.
Dry
Puppy
Toy, Small, Medium, Large, Giant
The score, in context
Our Good band is where Yora First Steps settles, and the typical puppy dry food settles in the same place. This food meets the usual standard for growth kibble. Its pillars split the difference: transparency reads Outstanding, while nutritional balance and protein and processing both read Good, which is a fair return for an insect based recipe read against a scale built around meat.
One thing to carry with you through the figures below. The label declares no moisture, so every dry matter number here rests on the 8% we assume when a kibble prints none. The as fed percentages are the label's own and need no such allowance.
What's in it
Ingredients, as declared: *Insect 44% (Insect Meal 30%, Freshly Prepared Insect 8.5%, Insect Oil 5.5%), Potato (17%), Naked Oats (15%), Sweet Potato (5%), Beet Pulp (5%), Vegetable Stock, Potato Protein, Brewer's Yeast, Minerals, Linseed, Seaweed Meal (as a source of DHA) (0.5%), Chicory Root Extract (as a source of prebiotic FOS) (0.1%), Dried Spinach (0.05%), Dried Blueberry (0.05%), Dried Carrot, Dried Nettle, Dried Parsley, Dried Rosemary, Chondroitin (400mg/kg), Yucca Extract, Turmeric (0.005%), Dried Mint. *Hermetia illucens larvae Source of Glucosamine.
Named ingredients
Nutritional additives
Vitamins: Vitamin A 15,000IU, Vitamin D3 1,200IU, Vitamin E 150mg. Trace Elements: Zinc (Zinc Oxide) 90mg, Zinc (Chelate of Amino Acids Hydrate) 45mg, Copper (Copper (II)Sulphate Pentahydrate) 10mg, Iodine (Calcium Iodate Anhydrous) 2mg, Selenium (Sodium Selenite) 0.2mg. Technological Additives: Preserved with Antioxidants (Natural Mixed Tocopherols).
Ingredient notes
Insect at 44% is the whole idea of this food, and it arrives in three forms. Insect meal at 30% has already had its water driven off, so nearly all of that 30% reaches the finished kibble. Freshly prepared insect at 8.5% and insect oil at 5.5% top up the protein and supply the fat. The species is black soldier fly larvae. If chicken, beef or fish has already caused your pup a reaction, that is what makes this recipe worth a look. A dog cannot have learned to react to a protein it has never eaten.
Insects also answer a question a lot of owners have started asking, which is what their dog's dinner takes out of the planet. Rearing larvae needs a fraction of the land and feed that livestock does. What comes out the other end is a proper animal protein, not a plant substitute standing in for one.
Potato at 17%, naked oats at 15%, sweet potato at 5% and beet pulp at 5% carry the rest of the bag between them. Carbohydrate works out at an estimated 41.9% of dry matter against the 39.0% typical for puppy kibble. That puts the starch load a shade above average and nowhere near remarkable. Naked oats are the reason grain appears on the allergen picture, and they are among the gentler cereals once cooked. Beet pulp at 5% brings a well tolerated fibre, and crude fibre lands at 5.5%, a little more than most kibbles carry.
Potato protein and brewer's yeast come mid list, and both push the protein figure up. Yeast is a useful ingredient in its own right and a natural source of B vitamins. Plant proteins are generally less digestible than the animal kind, so hold that in mind reading protein at 27.0%, or 29.3% of dry matter. The insect fraction is doing the important work in that figure.
Everything at the end of the list is small and purposeful. Linseed supplies plant omega 3, and seaweed meal at 0.5% is named specifically as the DHA source for brain and eye development. Chicory root extract at 0.1% is there for the prebiotic FOS it carries into the gut. Dried spinach and blueberry at 0.05% apiece, along with carrot, nettle, parsley, mint and turmeric at 0.005%, sit at seasoning level rather than doing nutritional lifting. A natural antioxidant is what rosemary is doing here, and the fats are held together by mixed tocopherols, nothing synthetic.
Joint support comes from chondroitin at 400 mg/kg, printed with its quantity, alongside glucosamine that the larvae bring naturally rather than as a separate addition, so no figure is given for it. The added vitamin and mineral panel is itemised with its doses too, vitamins A, D3 and E among them with E at 150 mg. The trace elements run to zinc split across two forms at 90 mg and 45 mg, copper at 10 mg, iodine at 2 mg and selenium at 0.2 mg.
Where the label stops short is calcium, which it does not print at all. Crude ash at 7.0% tells you only how much total mineral is in the bag, and nothing about how the calcium sits. The maker lists this food for puppies of every size, so a small or medium breed pup is on comfortable ground. A large breed rearing plan is built around the calcium line, and that figure has to come from the maker, never be assumed.
Price and value
£8.17 a kilo, sold in 1.5kg and 12kg bags.
Growth moves the right portion faster than any fixed daily amount can keep up with. Read the chart on the bag every week or two against your pup's age and the size they will finish at, and let their waistline settle the argument. The printed guide starts at 80g and works up to 100g across the weights it covers.
Nutritional analysis
Declared analysis
27%
14%
5.5%
7%
Dry weight
29.3%
15.2%
6%
7.6%
41.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
44.1%
5.9%
45.8%
1.3%
3%
Pricing & size
- Pack size
- 1.5kg - £15.49 · 12kg - £97.99
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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