Webbox Natural Tray Puppy review

Our Excellent band is where this tray settles, and the reason is the recipe rather than the panel. Chicken carries it, liver is named as itself, and the plant side stays limited to small itemised inclusions instead of a broad heading. Protein and processing reads Excellent with value alongside it and transparency Outstanding, the profile of a food with no corner left trailing. The typical wet puppy food occupies our Excellent band as well, so this tray holds its own in a category that is generally strong.

Ingredients, as declared: Chicken (55%), Liver (5%), carrots (4%), peas (4% from dehydrated), brown rice (4%), salmon oil (1%), egg powder (1%), chicory extract (0.2%), sage (0.1%).

The heavy lifting is done by chicken at 55%, named plainly and not tucked inside a category. That is what you want from a tray going into the bowl every day. Liver at 5% earns its place easily. Very little you can feed a dog is more nutrient dense, and it is reliably popular with pups who mess their owners about at mealtimes.

The plant side stays deliberately small. Carrots, peas and brown rice each sit at 4%, enough to give the tray body without turning it into a starch dish, and the rice is the reason this recipe is not grain free. The peas here are whole, not refined into a protein or a flour, and whole is the better form of the ingredient.

Salmon oil at 1% supplies the marine omegas that a growing brain and coat need, and it is also why fish sits in the allergen picture alongside the poultry. Egg powder at 1% adds easily used protein next to it.

Chicory extract at 0.2% is the gut entry, carrying inulin for the good bacteria further along the intestine. Sage at 0.1% closes the list as seasoning. The added panel is modest but dosed in print, covering vitamins A, D3 and E with zinc, iodine and selenium behind them.

What the pack does not do is declare an analysis. No protein, fat, fibre, ash or moisture figure appears, so nothing can be converted to a dry matter basis and no comparison with other growth foods is possible on those terms. Calcium is missing too, and a large breed owner would want that line more than any other.

£3.37 a kilo. The tray holds 400g, and packs of seven are sold alongside the single.

Working from our own energy estimate, a 10kg pup between 4 and 12 months old would be getting through somewhere around 226 to 276 grams a day. Treat that as a starting point and not a settled ration. What a puppy needs changes about as fast as they do, so let the growth chart do the steering and let your hands on their ribs settle the rest.