

Pro Plan
Pro Plan Small & Mini Puppy OptiStart review
Small breeds are fully grown long before they are heavy, and Pro Plan Small & Mini Puppy OptiStart answers that by packing a great deal into a small bowl. Chicken at 20% opens the list, protein converts to 34.8% of dry matter and fat to 22.8%, and energy reaches 413 kcal per 100g. Wheat, soya meal and corn protein meal carry much of the recipe behind the bird, and it reads in our Average band.
Our view
Likely to suit
Little pups have little stomachs and enormous demands, and a concentrated bowl genuinely helps there.
- Small and mini breed puppies, whose appetite is far smaller than the energy they get through, fed at 413 kcal per 100g
- Owners who want calcium on the label, since it is printed here at 1.63% of dry matter and matches the quick, early finishing growth of a small breed
- Pups who eat little and often, since a dense kibble keeps the daily amount manageable in a tiny bowl
- Nursing mothers of a small breed litter, as the pack's feeding guide includes her own daily amounts
- Owners who like their trace elements listed, with iron at 130 mg/kg, zinc at 120 mg/kg and manganese at 48 mg/kg printed
Worth watching
Some of what sits behind the front of this bag is worth reading before you commit to it.
- Wheat is third on the list with wheat gluten further down, so a cereal sensitive pup will not be comfortable on it
- Plant protein comes from soya meal and corn protein meal, and while it lifts the protein figure, it does not match meat for what a dog can actually use
- The animal fats have no species on them, and the digest has none either, so this label will not support an exclusion diet
- Fat converts to 22.8% of dry matter, rich enough that a small pup who rounds out easily should be weighed rather than eyeballed
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
Little pups have little stomachs and enormous demands, and a concentrated bowl genuinely helps there. Some of what sits behind the front of this bag is worth reading before you commit to it.
Dry
Puppy
Small
Chicken
The score, in context
This one lands in our Average band while the middle of the puppy dry field holds our Good band. Nutritional balance reads Excellent and transparency Good, with protein and processing the one that comes in Average. The label shows why: a fifth of the bag is named chicken, and most of what follows is cereal, plant protein and unnamed animal entries. Where the label is strong is in what it declares, from calcium through to the individual trace minerals, and that openness is worth having in a growth food.
What's in it
Ingredients, as declared: High quality chicken (including back and chest) (20%), Dried poultry protein, Wheat, Animal fats, Soya meal, Rice (7%), Corn protein meal, Dried beet pulp, Corn, Wheat gluten, Minerals, Fish oil, Dried egg, Digest, Dried colostrum (0.1%)
Named ingredients
Nutritional additives
_Nutritional Additives_ U/kg: Vit A: 34000; Vit D3: 1100; Vit E: 20. mg/kg: Vit C: 120; Iron (II) sulphate monohydrate: (Fe: 130); Calcium iodate anhydrous: (I: 2.0); Copper (II) sulphate pentahydrate: (Cu: 14); Manganous sulphate monohydrate: (Mn: 48); Zinc sulphate monohydrate: (Zn: 120); Sodium selenite: (Se: 0.14). _Technological Additives_ mg/kg:Tocopherol extracts from vegetable oils: 70.
Ingredient notes
The bird is declared twice and in two forms. Fresh chicken at 20%, named down to back and chest, and then dried poultry protein, which is the more concentrated of the pair and does more for the finished protein figure. Poultry is a category name though, so the species behind it can move with supply while chicken stays on the front of the bag.
Wheat follows in third, with animal fats, soya meal and rice at 7% behind it and wheat gluten further along. That is a cereal heavy structure for a food this concentrated, and it matters if a small pup has ever shown you that a grain does not agree with them.
Energy is where this recipe sets itself apart: 413 kcal per 100g, with fat declared at 21.0% as fed and 22.8% of dry matter. Small breed puppies burn through energy at a rate their stomachs struggle to keep up with, so the density earns its place here, provided the daily amount is weighed and not judged by eye.
All that fat and protein has a flip side. Carbohydrate estimates at 31.5% of dry matter, well under the 39.0% typical for a puppy dry food. Fibre is light at 2.2% of dry matter, and ash converts to 8.7%, a mineral load sized for a skeleton being laid down fast.
Calcium is declared, and at 1.63% of dry matter it reads sensibly for a pup who will be structurally finished inside a year. Small breeds do not face the same risk of outgrowing the joints they are standing on, so calcium at this level is a fair match for the animal the bag is sold for.
Digest and animal fats stay anonymous, and digest is much of the reason a kibble this plain in composition gets eaten so eagerly, an animal derived coating added once the kibble is baked. The back of the list does better: fish oil and dried egg are both worth having, and dried colostrum is printed at 0.1%. The added panel names its doses right down to selenium at 0.14 mg/kg and tocopherol extracts at 70 mg/kg.
Price and value
Sold in 3kg and 7kg bags.
The right portion changes every few weeks while a pup is growing. Read the pack's chart for your pup's stage and expected adult size, and let how he looks now count for more than the last number you wrote down.
Nutritional analysis
Declared analysis
32%
21%
2%
8%
8%
Dry weight
34.8%
22.8%
2.2%
8.7%
31.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
50.2%
38.6%
6.6%
4.6%
Pricing & size
- Pack size
- 3kg, 7kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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