

Pro Plan
Pro Plan Small & Mini Puppy OptiStart review
An Average puppy kibble that packs a great deal into a small bowl, at 413 kcal per 100g. That density suits a small breed, which is fully grown long before it is heavy. Behind the 20% chicken, though, the recipe leans on wheat and plant protein.
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Our view
Likely to suit
- Small and mini breed puppies with big energy needs
- Calcium printed, at 1.63% of dry matter, a fair match for a small breed's quick growth
- Pups that eat little and often
- Nursing mothers of a small breed litter, whose amounts the guide includes
- Trace elements listed with their doses
Worth watching
- Wheat third on the list and wheat gluten further down
- Soya meal and corn protein meal lift the protein figure but do not match meat
- Animal fats and digest with no species, so no use for an exclusion diet
- Fat at 22.8% of dry matter, so a pup that rounds out easily should be weighed
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for small breed puppies. The portion changes every few weeks, so read the pack's chart for your pup's stage and let how he looks count most.
Dry
Puppy
Small
Chicken
The score, in context
- Pro Plan Small & Mini Puppy OptiStart 46.4
All one Average. Typical dry food: Good.
A fifth of the bag is named chicken and most of the rest is cereal and plant protein, though the label declares everything from calcium to selenium.
What's in it
- Chicken (including back and chest)20%Fresh meat, named to the cut.
- Dried poultry proteinMore concentrated, and does more for the protein figure. Poultry is a category name.
- Wheat
- Animal fatsNo species given.
- Soya mealPlant protein.
- Rice7%
- Corn protein meal, dried beet pulp, corn, wheat glutenMore cereal and plant protein.
- Minerals, fish oil, dried eggFish oil and egg are both worth having.
- DigestAn animal coating, unnamed, that helps the kibble get eaten.
- Dried colostrum0.1%
Vitamins A, D3, E and C with iron, iodine, copper, manganese, zinc and selenium, each dosed, plus tocopherol extracts as the preservative.
Named ingredients
Against the range
A single small-breed puppy recipe. Chicken at 20% opens the list, then dried poultry protein, with wheat, soya meal, rice, corn protein meal and wheat gluten carrying much of what follows.
Nutritional analysis
Declared analysis
32%
21%
2%
8%
8%
Dry weight
34.8%
22.8%
2.2%
8.7%
31.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
50.2%
38.6%
6.6%
4.6%
Pricing & size
- Price per kilo
- £5.69 (RRP)
- Pack
- 3kg, 7kg
- A 15kg dog eats (our estimate)
- 180 to 220 g a day, 200 in the middle
- Cost per day, 15kg dog
- £1.14
A middle-of-the-market price for a dry food, and more than the analysis justifies.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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