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Pro Plan Medium Puppy OptiStart – —

Pro Plan

Pro Plan Medium Puppy OptiStart review

46.3/100Average
DryPuppy

Pro Plan Medium Puppy OptiStart is a dense, high energy growth kibble with its calcium declared, which is more than plenty of puppy labels manage. Chicken at 20% leads ahead of dried poultry protein, wheat and soya meal, energy reaches 405 kcal per 100g, and the added vitamin and mineral panel is printed in full. Cereal and plant protein make up the bulk of what follows the bird, and that keeps the food in our Average band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Medium breed pups grow quickly and eat like they know it, and this bag is pitched squarely at that stretch of the year.

  • Owners who look at the calcium line first, since it is declared and converts to 1.63% of dry matter, a level that suits a medium framed pup building bone
  • Fast growing medium breed puppies, fed at 405 kcal per 100g against the 376 typical for a puppy dry food
  • Pups whose trace element supply needs writing out, with iron at 120 mg/kg, zinc at 110 mg/kg and manganese at 46 mg/kg among the printed figures
  • Owners who feed to expected adult size, because the pack's guide is laid out by the weight a pup is heading for rather than the weight they are now

Worth watching

There are a handful of things in the small print that decide who this really suits.

  • A pup who reacts to wheat or soya is ruled out here, with both sitting near the top of the list
  • Calcium at 1.63% of dry matter sits above the ceiling large breed growth is held to, so a big framed pup would do better on the large breed recipe
  • You cannot run an exclusion diet from this label, with animal fats and digest both unnamed
  • Fat converts to 20.7% of dry matter, worth weighing portions for a steadier pup

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
46.3/100Average
Protein and processingAverage
Nutritional balanceGood
TransparencyGood
ValueAverage

The Details

Dog fit

Medium breed pups grow quickly and eat like they know it, and this bag is pitched squarely at that stretch of the year. There are a handful of things in the small print that decide who this really suits.

Food type

Dry

Life stage

Puppy

Breed size

Medium

Main protein

Chicken

The score, in context

The typical puppy dry food holds our Good band, and this one settles a step under it in Average. Transparency and nutritional balance each read Good, with protein and processing at Average. The soft spot is easy to point at: the recipe is built around cereal and plant protein, with a fifth of the bag declared as chicken. What it does well it does at the panel, where calcium is printed, the micronutrients are dosed and the energy is genuinely there for a pup who needs it.

What's in it

Ingredients, as declared: High quality chicken (including back and chest) (20%), Dried poultry protein, Wheat, Soya meal, Animal fats, Rice (8%), Corn, Digest, Dried beet pulp, Corn protein meal, Minerals, Fish oil, Dried egg, Dried colostrum (0.1%)

Named ingredients

High quality chicken (including back and chest) (20%), Dried poultry protein, Wheat, Soya meal, Animal fats, Rice (8%), Corn, Digest, Dried beet pulp, Corn protein meal, Minerals, Fish oil, Dried egg, Dried colostrum (0.1%)

Nutritional additives

_Nutritional Additives_ IU/kg: Vit A: 29000 Vit D3: 940 Vit E: 200 mg/kg: Vit C: 120 Iron (II) sulphate monohydrate: (Fe: 120) Calcium iodate anhydrous: (I: 1.9) Copper (II) sulphate pentahydrate: (Cu: 13) Manganous sulphate monohydrate: (Mn: 46) Zinc sulphate monohydrate: (Zn: 110) Sodium selenite: (Se: 0.13) Technological Additives: Tocopherol extracts from vegetable oils: 56

Ingredient notes

The largest single entry is chicken at 20%, and the label names the cuts it uses, back and chest. That is unusually specific for a mainstream kibble. It is fresh chicken, so much of that fifth is water lost in the kiln. Behind it sits dried poultry protein, and that is where the lasting protein comes from. Poultry covers any farmed bird without committing to one.

Wheat and soya meal take the next two places. Wheat is a workhorse binder for kibble. When a pup does not agree with its food, wheat is often the first suspect. Soya adds plant protein, and a dog digests it less completely than meat protein. Rice at 8% and corn sit behind them, so the cereal side of this recipe is broad.

Calcium is the figure a growth food lives or dies by, and here it is printed and converts to 1.63% of dry matter. For a pup heading towards a medium adult frame that is a workable level, supplying the mineral a fast building skeleton lays down week after week. It does sit higher than the ceiling large breed rearing is usually kept under, which is exactly why the maker runs a separate line for big pups.

Animal fats and digest give away nothing about their source. The digest is a large part of why a kibble like this gets eaten so readily, an animal derived coating applied once the kibble is baked, and it works. With neither entry naming a species though, the allergen picture stays cloudy for anyone reading it seriously.

Three good things sit at the very end. Fish oil brings the long chain omega 3 fats a growing brain and retina are built from, and dried egg lifts protein quality. Dried colostrum at 0.1% is the OptiStart element, included for early immune support. The added panel is dosed all the way down, from 29000 IU/kg of vitamin A and 940 IU/kg of vitamin D3 to 0.13 mg/kg of selenium. Tocopherol extracts at 56 mg/kg hold the fats fresh.

In the analysis, protein at 30.0% and fat at 19.0% convert to 32.6% and 20.7% of dry matter against a declared moisture of 8.0%. Carbohydrate estimates at 36.3% of dry matter, under the 39.0% typical for the category, and at 405 kcal per 100g a modest bowl goes a long way with a pup who is growing hard.

Price and value

Sold in 3kg and 12kg bags.

The pack's chart is keyed to the adult size your pup is heading for. The daily amount moves as they grow. Start where the chart puts them and revise it as the months pass rather than holding to one figure.

Nutritional analysis

Declared analysis

Energy
405 kcal/100g
Protein

30%

Fat

19%

Fibre

2%

Ash

7.5%

Moisture

8%

Dry weight

Protein

32.6%

Fat

20.7%

Fibre

2.2%

Ash

8.2%

Carbs

36.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

53%

Carbs

35.9%

Oils

4.3%

Other

6.7%

Pricing & size
Pack size
3kg, 12kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026