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Pro Plan Medium Adult Everyday Nutrition – —

Pro Plan

Pro Plan Medium Adult Everyday Nutrition review

40.7/100Average
DryAdult

The plain recipe in Pro Plan's medium breed line: a chicken kibble with nothing bolted on for skin, joints or waistlines. It sits in our Average band because cereal and a dried protein with no species named do most of the work behind the chicken. At 389 kcal per 100g it covers a busy medium dog well.

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Our view

Likely to suit

  • Medium breed adults with no particular dietary need
  • Dogs that eat well on chicken, which leads the list at 20%
  • Busy dogs. Energy sits a little above the 357 typical of adult dry food
  • Owners who like a detailed feeding table, running from a 5kg dog to a 70kg one

Worth watching

  • Wheat second and corn fourth, so take a cereal-sensitive dog across slowly
  • No species named for the animal fats, the digest or the dried poultry protein
  • Fish oil and dried egg, for a home avoiding either

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
40.7/100Average
Protein and processingAverage
Nutritional balanceAverage
TransparencyGood
ValueAverage

The details

Dog fit

Listed for medium breed adults. No calcium figure is declared, which fits a bag meant for grown dogs and not growing ones.

Food type

Dry

Life stage

Adult

Breed size

Medium

Main protein

Chicken

The score, in context
  1. Pro Plan Medium Adult Everyday Nutrition 40.7

All one Average. Typical dry food: Good.

A competent everyday food whose band reflects the quality of the parts more than how a dog does on it.

What's in it
  • High quality chicken (including back and chest)20%The parts are named. Much of this weight is water the kiln drives off.
  • WheatBuilds the body of the kibble with the poultry protein.
  • Dried poultry proteinNo species given.
  • Corn, ricerice 9%
  • Animal fatsCarries most of the fat, and the label never says which animal.
  • Dried beet pulp, digestBeet pulp for firm stools. Digest is the palatant, with no species named.
  • Soya meal, corn protein meal, wheat glutenConcentrated plant proteins that lift the panel figure without adding meat.
  • Minerals
  • Dried eggA little very well digested protein.
  • Fish oilThe omega 3 source.

Vitamins A, D3, E and C, with iron, iodine, copper, manganese, zinc and selenium dosed per kilo, and tocopherols to keep the fats fresh.

Named ingredients

High quality chicken (including back and chest) (20%), Wheat, Dried poultry protein, Corn, Rice (9%), Animal fats, Dried beet pulp, Digest, Soya meal, Corn protein meal, Wheat gluten, Minerals, Dried egg, Fish oil
Against the range

One chicken kibble for medium breed adults, built on wheat, dried poultry protein and corn behind the named chicken. The label leaves moisture out, so the dry matter figures assume 8%.

Nutritional analysis

Declared analysis

Energy
389 kcal/100g
Protein

26%

Fat

16%

Fibre

2%

Ash

7.5%

Dry weight

Protein

28.3%

Fat

17.4%

Fibre

2.2%

Ash

8.2%

Carbs

43.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

40.9%

Carbs

54%

Oils

3.8%

Other

1.3%

Pricing & size
Price per kilo
£5.69 (RRP)
Pack
3kg, 14kg
A 15kg dog eats (our estimate)
250 g a day
Cost per day, 15kg dog
£1.42

Fed to the label, a 15kg adult gets through 250 grams a day.

You are paying a little more than the analysis on its own would justify.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026