

Pro Plan
Pro Plan Medium Adult Everyday Nutrition review
The plain recipe in Pro Plan's medium breed line: a chicken kibble with nothing bolted on for skin, joints or waistlines. It sits in our Average band because cereal and a dried protein with no species named do most of the work behind the chicken. At 389 kcal per 100g it covers a busy medium dog well.
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Our view
Likely to suit
- Medium breed adults with no particular dietary need
- Dogs that eat well on chicken, which leads the list at 20%
- Busy dogs. Energy sits a little above the 357 typical of adult dry food
- Owners who like a detailed feeding table, running from a 5kg dog to a 70kg one
Worth watching
- Wheat second and corn fourth, so take a cereal-sensitive dog across slowly
- No species named for the animal fats, the digest or the dried poultry protein
- Fish oil and dried egg, for a home avoiding either
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for medium breed adults. No calcium figure is declared, which fits a bag meant for grown dogs and not growing ones.
Dry
Adult
Medium
Chicken
The score, in context
- Pro Plan Medium Adult Everyday Nutrition 40.7
All one Average. Typical dry food: Good.
A competent everyday food whose band reflects the quality of the parts more than how a dog does on it.
What's in it
- High quality chicken (including back and chest)20%The parts are named. Much of this weight is water the kiln drives off.
- WheatBuilds the body of the kibble with the poultry protein.
- Dried poultry proteinNo species given.
- Corn, ricerice 9%
- Animal fatsCarries most of the fat, and the label never says which animal.
- Dried beet pulp, digestBeet pulp for firm stools. Digest is the palatant, with no species named.
- Soya meal, corn protein meal, wheat glutenConcentrated plant proteins that lift the panel figure without adding meat.
- Minerals
- Dried eggA little very well digested protein.
- Fish oilThe omega 3 source.
Vitamins A, D3, E and C, with iron, iodine, copper, manganese, zinc and selenium dosed per kilo, and tocopherols to keep the fats fresh.
Named ingredients
Against the range
One chicken kibble for medium breed adults, built on wheat, dried poultry protein and corn behind the named chicken. The label leaves moisture out, so the dry matter figures assume 8%.
Nutritional analysis
Declared analysis
26%
16%
2%
7.5%
Dry weight
28.3%
17.4%
2.2%
8.2%
43.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
40.9%
54%
3.8%
1.3%
Pricing & size
- Price per kilo
- £5.69 (RRP)
- Pack
- 3kg, 14kg
- A 15kg dog eats (our estimate)
- 250 g a day
- Cost per day, 15kg dog
- £1.42
Fed to the label, a 15kg adult gets through 250 grams a day.
You are paying a little more than the analysis on its own would justify.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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