More Skin + Coat Wet Food review

This food sits in our Good band, a step below where the typical wet food lands. Wet is a strong category, and this recipe reads soundly against a demanding midpoint. Everything earning the score is in plain sight: a declared meat share, a percentage against almost every entry on a short label, and an analysis that stands behind the claims on the front.

Ingredients, as declared: Game 60%, Broth 29%, Sweet Potato 5%, Carrots 2%, Goji Berries 2%, Minerals 1%, Salmon Oil 0.5%, Yucca 0.1%, Kelp 0.1%, Goldenrod 0.1%, Spirulina 0.1%, Green Lipped Mussel 0.1%

Game leads at 60% and the rest of the label takes barely a breath to read. Broth at 29% carries the moisture and is named as broth, not water, and nearly everything else carries a printed percentage. Protein converts to 45.7% of dry matter, which is the analysis of a genuinely meat-led recipe.

What the label does not say is which animals the game is. Game is a collective term, and the broth stays unattached to any species. For a dog that has simply grown weary or itchy on the common meats, that vagueness rarely matters. An owner running a proper elimination diet will want the maker to spell out what counts as game before leaning on it.

Salmon oil at 0.5% and the mineral panel behind it carry the skin and coat case, with zinc and copper dosed and figures beside them. Both matter to coat condition. Kelp, spirulina and goldenrod at 0.1% each are the label's flourish rather than its engine, and the recipe is honest enough to print the percentages that say so.

The only starch of note is sweet potato at 5%, with carrots at 2%. Carbohydrate converts to 16.0% of dry matter, in line with the 15.8% typical for a wet food, and no grain appears on the label at all. Goji berries at 2% add colour and a little fruit sugar more than they add nutrition.

The green lipped mussel that hints at joint support sits at 0.1%, a token and not a therapy, and the yucca beside it, traditionally included to soften digestive smells, is at the same trace level. This food stands on its meat and its omega oil, and the garnish is declared for exactly what it is.

£8.47 a kilo, sold in 400g packs.

As a guide, a 15kg adult dog in moderate condition needs roughly 816 grams a day, assuming about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). That works out at £6.91 a day. The label's own guide for a 10 to 20kg dog is 400 to 800 grams a day.