More Puppy review

Name: More Puppy
Brand: More

63/100Good

DryPuppy

A straightforward chicken kibble for growing on, and the analysis backs up the front of the bag. Carbohydrate lands a shade under the puppy norm, so the double chicken headline is not covering for a starchy middle. Calcium is the one figure to weigh up.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Puppies at the very start of growing, toy breeds to giants on the label
Owners who want chicken doing the heavy lifting
Fast-growing, busy pups, at 391 kcal per 100g against a typical 376
Tummies that need steadying, with MOS and FOS each dosed at 1000 mg/kg

Worth watching

Calcium at 1.85% of dry matter, above what large breed growth plans usually work to
Rice and whole maize, so not for a grain-free home
Salmon oil and fish meal, for a pup kept off fish

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

63/100Good

Protein and processingGood

Nutritional balanceGood

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for puppies of every size. Owners of a large or giant pup should take the calcium figure to their vet before committing, and check the chart against the pup's weight each week.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

More Puppy 63.0

All one Good. Typical dry food: Good.

No one strength carries it; the cereal base and a calcium figure set high for large breed rearing are where the ceiling comes from.

What's in it

Fresh chicken23%Mostly water, and shrinks in cooking.
Chicken meal23%Already dried, so its share carries into the kibble nearly intact.
Rice, whole maizeAn ordinary job, not padding.
Beet pulpGentle fibre.
Chicken fat, brewers yeast, dried egg, chicken digestEgg and yeast quietly add protein and B vitamins.
Salmon oil, fish meal2% salmon oilMarine omega 3, and fish on the allergen picture.
Minerals, linseed
L-Carnitine1200mg/kgHelps turn fat into usable energy.
MOS, FOS1000mg/kg eachFor the gut.
Rosemary, yucca, marigold and citrus extracts150mg/kg down to 50mg/kgRosemary does the preserving.

Vitamins A, D3 and E, with iron, copper, manganese and zinc as sulphates, iodine as iodate and sodium selenite.

Calcium at 1.85% of dry matter. For a large or giant breed pup, show the figure to your vet first.

Named ingredients

Fresh Chicken (23%), Chicken Meal (23%), Rice, Whole Maize, Beet Pulp, Chicken Fat, Brewers Yeast, Dried Egg, Chicken Digest, Salmon Oil (2%), Fish Meal, Minerals, Linseed, L-Carnitine (1200mg/kg), MOS (1000mg/kg), FOS (1000mg/kg), Rosemary Extract (150mg/kg), Yucca Extract (100mg/kg), Marigold Meal (50mg/kg), Citrus Extract (50mg/kg)

Against the range

Chicken opens the label twice, fresh and as meal at 23% each, with chicken fat and digest keeping the flavour on one bird. Rice and whole maize give the structure. Salmon oil and fish meal bring marine omega 3, and the functional tail is printed with its doses.

Nutritional analysis

Declared analysis

Energy

391 kcal/100g

Protein

29%

Fat

17%

Fibre

2.5%

Ash

Moisture

Dry weight

Protein

31.5%

Fat

18.5%

Fibre

2.7%

Ash

8.7%

Carbs

38.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

50.8%

Carbs

41.7%

Oils

4.8%

Other

2.7%

Pricing & size