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More Adult: Chicken review
More Adult is a grain-inclusive chicken kibble that gets its list in the right order. Chicken meal at 24% sits ahead of fresh chicken at 23%, so the concentrated meat leads. Rice and whole maize take the starch, and the working extras all arrive with a dose printed beside them, from the joint trio to the two prebiotics. It finishes in our Good band, a little ahead of the typical adult dry food that shares it.
Our view
Likely to suit
You could buy this bag month after month and never quite find a reason to switch.
- Anyone shopping on the dried meat figure, with chicken meal at 24% first on the list
- Dogs that do perfectly well on cereals, since rice and whole maize carry the carbohydrate here
- Older or hard-working dogs feeling their joints, with glucosamine, chondroitin sulphate and MSM each printed at 600 mg/kg
- Owners of a dog with an unsettled gut, because MOS and FOS both arrive at 1000 mg/kg to feed the useful bacteria
- Households that prefer a short list where nearly every working entry names the animal it came from
Worth watching
There is nothing alarming here, though four points repay a read.
- Cereals are part of the build here, with both rice and whole maize on the list
- Chicken leads the list firmly, and salmon oil at 2% still brings fish along with it
- Chicken turns up four times over, as meal and fresh meat and again as fat and digest, which leaves no room to test a chicken sensitivity here
- The feeding table only covers dogs between 10kg and 30kg, so a very small or very large dog needs its portion worked out from the energy figure instead
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
You could buy this bag month after month and never quite find a reason to switch. There is nothing alarming here, though four points repay a read.
Dry
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
Our Good band is where this one finishes, with the typical adult dry food sitting in the same band a shade behind. Ordinary good practice gives it the lift: the list opens with a dried meat entry, the carbohydrate estimate comes in under the shelf norm, and the extras are printed with doses instead of implied. Nutritional balance reads Good, a fair reflection of a recipe that asks rice and maize to carry a share of the energy. That is exactly what a grain-inclusive kibble at this level is built to do.
What's in it
Ingredients, as declared: Chicken Meal (24%), Fresh Chicken (23%), Rice, Whole Maize, Beet Pulp, Chicken Fat, Salmon Oil (2%), Chicken Digest, Dried Egg, Brewers Yeast, Minerals, Linseed, MOS (1000mg/kg), FOS (1000mg/kg), Glucosamine (600mg/kg), Chondroitin Sulphate (600mg/kg), MSM (600mg/kg), Rosemary Extract (150mg/kg), Yucca Extract (100mg/kg), Marigold Meal (50mg/kg), Citrus Extract (50mg/kg)
Named ingredients
Nutritional additives
Nutritional Additives (per Kg):Vitamin A 36000 IU, Vitamin D3 2000 IU, Vitamin E 190mg; Iron (Ferrous Sulphate Monohydrate) 50mg, Copper (Cupric Sulphate Pentahydrate) 12mg, Manganese (Manganous Sulphate Monohydrate) 40mg, Zinc (Zinc Sulphate Monohydrate) 100mg, Iodine (Calcium Iodate Anhydrous) 1.5mg, Selenium (Sodium Selenite) 0.25mg. Antioxidants (Natural D-Mixed Tocopherols)
Ingredient notes
Putting chicken meal at 24% ahead of fresh chicken at 23% is the honest way round. Meal is chicken with the drying already done. It comes through the oven near its listed weight, and fresh chicken shrinks a long way before it becomes kibble. Between them they set protein at 30.4% of dry matter, a solid working level for a grown dog.
Rice and whole maize follow, and this is unapologetically a cereal-based recipe. Carbohydrate estimates at 41.3% of dry matter, a fair way under the 46.2% typical for adult dry food, so the grain is doing a job here rather than padding the bag out.
Chicken fat and chicken digest both name their species. Not many labels manage that this far down. Digest is the palatant that makes plain kibble worth eating, and the detail that matters is that the animal behind it is named.
There are two omega 3 sources: salmon oil at 2% for the marine form and linseed for the plant one. Dried egg and brewers yeast fill in as small protein and B vitamin entries. Both are familiar and easy to digest.
The dosed tail is what makes this label worth reading. Glucosamine, chondroitin sulphate and MSM sit at 600 mg/kg each. MOS and FOS come in at 1000 mg/kg apiece, and rosemary extract at 150 mg/kg keeps the fats from turning. Yucca extract, marigold meal and citrus extract follow at smaller figures.
Beet pulp is the fibre choice, and crude fibre comes out at 2.2% of dry matter, on the lean side. That tends to suit dogs whose digestion is already settled better than it suits a dog that needs bulk in the bowl.
Price and value
£5.17 a kilo, sold in 2kg and 12kg bags.
As a guide, a 15kg adult dog in moderate condition eats about 215 grams a day, on an estimate of around 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). That comes to £1.11 a day. The label asks 215 to 265 grams for a dog of 15kg to 20kg, and your dog's waistline picks the figure.
Nutritional analysis
Declared analysis
28%
16%
2%
8%
8%
Dry weight
30.4%
17.4%
2.2%
8.7%
41.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
52.8%
40.5%
4.7%
2.1%
Pricing & size
- Pack size
- 2kg (£14.99), 12kg (£61.99)
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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