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McAdams Sensitive Small Breed – Turkey

McAdams

McAdams Sensitive Small Breed: Turkey review

60.4/100Good
DryAdult

McAdams Sensitive Small Breed is the brand's pared back turkey recipe in a kibble made for a small mouth. Turkey makes up 64.5% of it, declared as whole British free range turkey with its fat and gravy, and sweet potato at 25% and tapioca at 6.5% handle the rest. The oil is algae, not fish. No grain appears anywhere and no second land animal joins the turkey. Our scoring places it in the Good band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Small dogs seem to get more than their fair share of touchy stomachs, and this bag was written with them in mind.

  • Small breed adults whose digestion prefers a quiet life
  • Owners running a food trial, with no meat in the bag except turkey
  • Little dogs kept off fish, because algae oil provides the omega 3s here
  • Anyone who would rather read a short ingredient list in one go than work through a long one

Worth watching

Take these in before you rely on it as an exclusion diet.

  • Green lipped mussel appears on the list, which a shellfish avoiding household will want to spot
  • Turkey, turkey fat and turkey gravy all sit inside the same 64.5% declaration, so lean meat is only part of that number

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
60.4/100Good
Protein and processingGood
Nutritional balancePoor
TransparencyOutstanding
ValueGood

The Details

Dog fit

Small dogs seem to get more than their fair share of touchy stomachs, and this bag was written with them in mind. Take these in before you rely on it as an exclusion diet.

Food type

Dry

Life stage

Adult

Breed size

Small

Main protein

Turkey

The score, in context

This one finishes in the Good band, in the same company as most adult dry food, and it sits around the middle of that band. None of that is a mark against what the recipe sets out to do. A single named animal and a list you can genuinely check are worth having, and it delivers both without fuss. Weighing against them, the meat headline pools meat with fat and gravy, and tapioca is doing a filler's job behind the sweet potato. The starch share also runs a touch high for a dry food. Protein and processing comes back Good and transparency Outstanding, with nutritional balance the one reading at Poor, which reads as an honest label on a recipe of ordinary richness.

What's in it

Ingredients, as declared: Whole British Free Range Turkey with Turkey Fat and Gravy (64.5%), Sweet Potato (25%), Tapioca (6.5%), Lentils, Minerals, Vegetable Fibres, Algae Oil, Prebiotics (FOS (0.15%), MOS (0.15%)), Yucca Extract, Dried Marigold, Hand Cut Irish Seaweed (0.03%), Dried Orange, New Zealand Green Lipped Mussel, Camomile, Carrots, Cranberries, Spinach, Tomatoes, Lavender, Dried Rosemary.

Named ingredients

Whole British Free Range Turkey with Turkey Fat and Gravy (64.5%), Sweet Potato (25%), Tapioca (6.5%), Lentils, Minerals, Vegetable Fibres, Algae Oil, Prebiotics (FOS (0.15%), MOS (0.15%)), Yucca Extract, Dried Marigold, Hand Cut Irish Seaweed (0.03%), Dried Orange, New Zealand Green Lipped Mussel, Camomile, Carrots, Cranberries, Spinach, Tomatoes, Lavender, Dried Rosemary.

Nutritional additives

Vitamins: Vitamin A 14,423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU; Trace Elements: Zinc (Zinc Sulphate Monohydrate) 48 mg, Iron (Iron (II) Sulphate Monohydrate) 48 mg, Manganese (Manganous Sulphate Monohydrate) 34 mg, Copper (Copper (II) Sulphate Pentahydrate) 5 mg, Iodine (Calcium Iodate Anhydrous) 0.96 mg, Selenium (Sodium Selenite) 0.19 mg. Antioxidants: Preserved naturally with mixed tocopherols.

Ingredient notes

Everything about this recipe follows from one decision: use turkey and stop there. The declaration reads whole British free range turkey, its fat and its gravy, all at 64.5%. One figure covers the meat together with its rendered fat and its cooking liquor. Lean meat is only a share of it. More to the point for this dog, no second land animal appears anywhere below. Turkey is mild and digestible, and it is rarely the meat a dog has already reacted to, which is why elimination style recipes reach for it so often.

The plant side is short too. Sweet potato at 25% carries fibre and micronutrients as well as starch. Tapioca at 6.5% brings starch and little more. Lentils add protein and fibre, with B vitamins. Added up, they leave carbohydrate at 49.5% of dry matter, with protein converting to 22.8% and fat to 15.2%. That makes it a middling rich food, not a light one.

Choosing algae oil over fish oil is the smartest line on the label. It delivers the same long chain omega 3s without putting a fish in the recipe. When fish is one of the things you are trying to rule out, that is exactly what you want. Be aware that two marine items remain: hand cut Irish seaweed at 0.03%, included for iodine and its broad mineral content, and New Zealand green lipped mussel, which is a shellfish.

Gut support here is prebiotic and nothing more dramatic than that. FOS and MOS are declared at 0.15% each. Their target is the bacteria down in the large intestine, not the dog. Vegetable fibres keep the stool in good order. Yucca extract is there for odour, camomile for its traditional settling reputation, and the closing run of dried marigold, orange, carrots, cranberries, spinach, tomatoes, lavender and rosemary is trace level throughout.

Every added element carries a figure beside it: zinc and iron at 48 mg per kilo, manganese at 34 mg, copper at 5 mg, iodine at 0.96 mg and selenium at 0.19 mg. The preserving is done by mixed tocopherols, the natural vitamin E antioxidant, with no synthetic one used. Calcium does not appear on the analysis and neither does moisture, which is why the dry matter column here rests on an assumption.

Price and value

£13.40 a kilo, sold in 2kg and 5kg bags.

Across dry foods our reference is a 15kg adult dog in moderate condition. That dog needs roughly 230 grams a day at around 840 kcal (110 × bodyweight^0.75, the standard maintenance estimate), or £3.08 a day. Closer to the size this bag is built for, the label asks 75 to 100 grams a day for a 5kg dog and 120 to 165 grams for a 10kg dog.

Nutritional analysis

Declared analysis

Energy
366 kcal/100g
Protein

21%

Fat

14%

Fibre

3.5%

Ash

8%

Dry weight

Protein

22.8%

Fat

15.2%

Fibre

3.8%

Ash

8.7%

Carbs

49.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

0.1%

Carbs

33.4%

Veg

0.6%

Oils

64.8%

Other

1.2%

Pricing & size
Pack size
2kg - £28.99 · 5kg - £66.99
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026