Lily's Kitchen

Lily's Kitchen Breakfast Crunch review

Name: Lily's Kitchen Breakfast Crunch
Brand: Lily's Kitchen

48.8/100Average

DryAdult

A light, cereal-led kibble made for the morning bowl, and it finishes in our Average band. Oat flour sits just ahead of the chicken, which tells you the sort of food this is. The small print is generous with percentages, down to 0.1% of banana.

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Our view

Likely to suit

Dogs that prefer a lighter, crunchier breakfast than their evening meal
Fussy eaters. Hydrolysed chicken protein and yogurt powder both work on the smell of the bowl
Owners who want the hedgerow side of a Lily's Kitchen recipe: nettles, cleavers, marigold flowers and rosehips are all named
Dogs that get on with dairy and like a fruity bowl, given the apple puree, banana and cranberries

Worth watching

Oat flour ahead of the chicken, so cereal is the largest single part
Whey, yogurt and skimmed milk powders, which matter for a dog that does not get on with dairy
Poultry fat with no bird named

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

48.8/100Average

Protein and processingAverage

Nutritional balancePoor

TransparencyOutstanding

ValueAverage

The details

Dog fit

Listed for adult dogs of every size. If this is one bowl of two, let the dog's condition set the portion and not the scoop.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Lily's Kitchen Breakfast Crunch 48.8

All one Average. Typical dry food: Good.

Cereal ahead of the chicken and potato protein high on the list keep it a rung below most adult dry food, though it does the light breakfast job it was built for.

What's in it

Oat flour27.5%Leads the list. Milled oats give the light, crunchy bite and digest easily once cooked.
Chicken26%
Rice flour
Potato proteinA plant concentrate propping up the protein figure, not a match for meat.
Hydrolysed chicken proteinHere as a palatant, for the dog who picks at breakfast.
Turkey4%
Minerals, poultry fat, oatsoats 2.5%The poultry fat names no bird, so duck or goose could be in it.
Apple puree, sunflower seeds, flaxseed, dried yeasts, salmon oil0.5% each for apple and sunflowerPlant omega oils from the seeds, the marine kind from salmon oil.
Whey powder, yogurt powder, banana, dried cranberries, skimmed milk powder0.1% each for yogurt, banana and cranberriesThe breakfast character. Seasoning more than substance, and the dairy matters for some dogs.
Alfalfa, chickweed, cleavers and the other hedgerow herbs, down to rosehipsThe house signature, all at trace level.

Salmon oil is on the list, which matters in a house keeping fish out of the bowl.

Named ingredients

Oat Flour (27.5%), Chicken (26%), Rice Flour, Potato Protein, Hydrolysed Chicken Protein, Turkey (4%), Minerals, Poultry Fat, Oats (2.5%), Apple Puree (0.5%), Sunflower Seeds (0.5%), Whey Powder, Flaxseed, Dried Yeasts, Salmon Oil, Yogurt Powder (0.1%), Banana (0.1%), Dried Cranberries (0.1%), Skimmed Milk Powder, Alfalfa, Chickweed, Cleavers, Golden Rod, Nettles, Seaweed, Dandelion Root, Celery Seeds, Milk Thistle, Burdock Root, Marigold Flowers, Rosehips.

Against the range

One breakfast kibble. Oat flour at 27.5% leads chicken at 26%, with turkey at 4% behind, and the tail carries dairy powders, a little fruit and the long Lily's Kitchen run of hedgerow botanicals at trace level.

Nutritional analysis

Declared analysis

Energy

370 kcal/100g

Protein

21%

Fat

11.2%

Fibre

Ash

Moisture

Dry weight

Protein

22.8%

Fat

12.2%

Fibre

2.2%

Ash

6.5%

Carbs

56.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

36.6%

Carbs

55.9%

Veg

0.8%

Oils

1.7%

Other

5.1%

Pricing & size