

Lifestage
Lifestage Naturals Dry Puppy review
Lifestage Naturals Dry Puppy is a fish led growth kibble, and it does the useful thing of breaking that fish down. The 37% total splits into dried white fish at 22%, freshly prepared white fish at 10%, fish gravy at 3% and fish oil at 2%. Behind it, brown rice, white rice and barley carry the starch. Protein converts to 31.9% of dry matter, and the recipe sits in our Average band.
Our view
Likely to suit
Fish is often the first thing owners reach for when chicken has not agreed with a puppy, and this is a straightforward way into it.
- Puppies being moved onto fish, with white fish making up the bulk of a declared 37% total
- Owners who like a meat headline itemised, since every part of that 37% is broken out on the label
- Pups that get on well with rice, which arrives here in both brown and white forms
- Households wanting an omega 3 source built in, with fish oil at 2% and dried seaweed on the list
Worth watching
There are a few honest caveats here that are better known up front.
- Halfway down the list comes chicken fat, which makes this a fish led recipe and not a fish only one, and that matters if you are steering clear of chicken
- Calcium goes undeclared, and since the bag is sold for pups of every size, anyone rearing a large or giant breed should ask Lifestage for the figure
- Between them, barley and rice take up a large share of the bag, so grain-free feeding is not what this bag is for
- Pea protein comes in above the seaweed, and plant protein lifts the analysis without matching meat for quality
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
Fish is often the first thing owners reach for when chicken has not agreed with a puppy, and this is a straightforward way into it. There are a few honest caveats here that are better known up front.
Dry
Puppy
Toy, Small, Medium, Large, Giant
Fish
The score, in context
Lifestage Naturals Dry Puppy sits in our Average band, a step behind the Good band the middle of the puppy kibble field occupies. Value is the pillar that does best, and the label does its bit too: the fish total is itemised down to the gravy, and the starches are named rather than tucked behind a category word. Protein and processing reads Average and so does transparency, in a bag where rice and barley account for a good deal of what is inside. The missing calcium declaration is the other thing keeping it from climbing.
What's in it
Ingredients, as declared: Fish (37%, of which freshly prepared white fish 10%, dried white fish 22%, fish gravy 3%, fish oil 2%), brown rice (12%), white rice (12%), barley (10%), peas, chicken fat, pea protein, lucerne, minerals, dried seaweed (0.1%, omega 3 supplement), Yucca schidigera
Named ingredients
Ingredient notes
The 37% fish figure is worth unpacking, because most of it is dried. Dried white fish at 22% arrives with no water left to lose, so the kibble ends up with nearly all of it. The freshly prepared white fish at 10% shrinks in the oven. Fish gravy at 3% and fish oil at 2% make up the rest. The oil earns its place, an abundant natural source of the omega 3 fats a puppy's coat and brain both use.
The cereal side is barley at 10%, plus 12% brown rice and 12% white rice. Carbohydrate works out at an estimated 41.8% of dry matter, against a 39.0% typical for the category. Most young dogs digest rice easily. Cooked barley brings fibre and micronutrients along with it, and it brings gluten too, worth knowing in a house that avoids the stuff.
Chicken fat is the one ingredient that complicates the fish story. It is named to its species, which beats an anonymous animal fat, but it does put chicken in the recipe. A pup moved onto fish because chicken caused trouble needs that line read carefully.
Peas and pea protein follow the chicken fat. Whole peas in moderation are a decent addition, good for fibre and a range of micronutrients. Pea protein is the refined sort, and it pushes the printed protein figure up without the quality or digestibility of meat. Lucerne adds fibre and a little more plant protein behind them.
Calcium is not declared. The maker lists this food across every size of puppy. A large or giant breed owner therefore has nothing on the pack to check their rearing against, and calcium is the mineral a growth food is most often judged on. That is a question for Lifestage, not a fault in the recipe, and it is the one plain gap on this label.
Dried seaweed at 0.1% is flagged on the label as an omega 3 supplement, and it brings iodine and a wide spread of minerals with it. Last on the list is yucca schidigera, an ingredient most makers add with stool odour in mind. Energy is an estimate here at 354 kcal per 100g rather than a declared figure, a little under the 376 kcal typical of a puppy dry food.
Price and value
£3.10 a kilo, sold in 1.5kg and 10kg bags.
Feeding a puppy means small corrections all the way through. Take the chart on the bag, find the row for your pup's age and grown-up size, then revise as they fill out.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
29%
14%
2.5%
7.5%
9%
Dry weight
31.9%
15.4%
2.7%
8.2%
41.8%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
34%
3%
54.2%
0.1%
4.6%
4%
Pricing & size
- Pack size
- 1.5kg, 10kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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