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JosiDog Master Mix – —

JosiDog

JosiDog Master Mix review

38.9/100Average
DryAdult

An Average everyday kibble built on whole grain maize and barley, with dried poultry protein and meat and bone meal on the animal side. Fat is held to 11% and the analysis is a plain, moderate adult profile. It suits a dog with no dietary complications.

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Our view

Likely to suit

  • Settled adults with no history of food trouble, on 356 kcal per 100 grams
  • Keeping fat down without moving to a diet food
  • A bit more fibre in the bowl; crude fibre is 3%
  • Homes with dogs of every size, from toy to giant
  • A dog with weight to lose, as L-carnitine is dosed at 200 mg per kilo

Worth watching

  • Maize and barley both come before any animal ingredient
  • Meat and bone meal names no animal, and the poultry entries give no bird
  • Estimated carbohydrate at 53.5% of dry matter, against 46.2% for a typical adult dry food
  • No moisture figure, so the dry matter numbers assume 8%

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
38.9/100Average
Protein and processingPoor
Nutritional balanceAverage
TransparencyGood
ValueAverage

The details

Dog fit

Listed for adults of every size. The label's chart gives 150 grams at 10kg and 250 grams at 20kg; let your dog's condition have the final say.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Poultry

The score, in context
  1. JosiDog Master Mix 38.9

All one Average. Typical dry food: Good.

The order of the list sets the score, with two grains above the meat; the analysis itself is squarely ordinary for the category.

What's in it
  • Whole grain maizeKeeps its bran and germ.
  • BarleyEasily digested once cooked. Carries gluten.
  • Dried poultry proteinAlready concentrated. The family name, not the bird.
  • Meat and bone mealThe vaguest entry: any animal, mainly there for calcium and phosphorus.
  • Beet fibreDoes most of the fibre work.
  • Poultry fat, rice
  • Hydrolysed poultry protein, hydrolysed animal proteinFor savour. The second names no species.
  • Maize protein, minerals
  • Beetroot powder0.1%A colour and a nod at this level.

A full vitamin pack with L-carnitine at 200 mg per kilo, plus zinc at 160 mg as a glycine chelate and iron at 180 mg, all dosed.

Meat and bone meal and hydrolysed animal protein name no species, so an elimination plan cannot lean on this.

Named ingredients

Whole grain maize; barley; dried poultry protein; meat and bone meal; beet fibre; poultry fat; rice; hydrolysed poultry protein; hydrolysed animal protein; maize protein; minerals; beetroot powder (0.1%)
Against the range

Nutritional analysis

Declared analysis

Energy
356.1 kcal/100g
Protein

22%

Fat

11%

Fibre

3%

Ash

6.7%

Dry weight

Protein

23.9%

Fat

12%

Fibre

3.3%

Ash

7.3%

Carbs

53.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Oils

100%

Pricing & size
Price per kilo
£2.33 (RRP)
Pack
5 x 900 g, 900 g, 15kg
A 15kg dog eats
200 g a day
Cost per day, 15kg dog
£0.47

The label's chart puts a 15kg adult at 200 grams a day.

Budget end of the market for a dry food, though you pay a little more than the analysis alone would earn.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026