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JosiDog Active – —

JosiDog

JosiDog Active review

50/100Good
DryAdult

A short, plain kibble for dogs that never seem to run out of fuel, in our Good band with most of the adult dry category. Dried poultry protein leads and poultry fat lifts the energy to 394 kcal per 100 grams. The label stops there, with no percentages and no bird named.

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Our view

Likely to suit

  • Working and sporting dogs that drop weight on a leaner food
  • Owners who like a seven-entry label
  • Dogs that get on well with maize and rice, which do the carrying
  • Adults from toy to giant, all on one bag

Worth watching

  • Poultry named by family, never by bird, so no use for a strict elimination plan
  • Fat at 17% is a rich bowl for a dog whose exercise is a gentle circuit of the park

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
50/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyGood
ValueGood

The details

Dog fit

Listed for adults of every size. The label asks 230 grams for a 20kg dog; treat the chart as a starting point and feed to the waistline.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Poultry

The score, in context
  1. JosiDog Active 50.0

All one Good. Typical dry food: Good.

Putting dried meat first does the important thing; saying so little about it is what keeps the score from climbing.

What's in it
  • Dried poultry proteinWater driven off first, so its place at the top is a fair reflection. The bird is never named.
  • Whole grain maizeProperly cooked and ground, digested well by most dogs.
  • Rice
  • Poultry fatWhere the energy comes from.
  • Beet fibreThe only entry doing gut work.
  • Hydrolysed poultry proteinThere for taste: intensely savoury to a dog.
  • Minerals

A full vitamin set, with zinc as a glycine chelate at 150 mg per kilo and iron at 175 mg per kilo.

No moisture figure declared, so the dry matter reading rests on an assumed 8%.

Named ingredients

Dried poultry protein; whole grain maize; rice; poultry fat; beet fibre; hydrolysed poultry protein; minerals
Against the range

Seven entries, no percentage on any of them, and every animal entry says poultry. Protein converts to 27.2% of dry matter and fat to 18.5%, on an assumed 8% moisture as none is declared.

Nutritional analysis

Declared analysis

Energy
394.4 kcal/100g
Protein

25%

Fat

17%

Fibre

2%

Ash

6.2%

Dry weight

Protein

27.2%

Fat

18.5%

Fibre

2.2%

Ash

6.7%

Carbs

45.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Oils

100%

Pricing & size
Price per kilo
£2.53 (RRP)
Pack
5 x 900 g, 900 g, 15kg, 3x 2,7 kg
A 15kg dog eats
185 g a day
Cost per day, 15kg dog
£0.47

Budget end of the market, though the price is a touch high for the analysis.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026