

JosiDog
JosiDog Active review
A short, plain kibble for dogs that never seem to run out of fuel, in our Good band with most of the adult dry category. Dried poultry protein leads and poultry fat lifts the energy to 394 kcal per 100 grams. The label stops there, with no percentages and no bird named.
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Our view
Likely to suit
- Working and sporting dogs that drop weight on a leaner food
- Owners who like a seven-entry label
- Dogs that get on well with maize and rice, which do the carrying
- Adults from toy to giant, all on one bag
Worth watching
- Poultry named by family, never by bird, so no use for a strict elimination plan
- Fat at 17% is a rich bowl for a dog whose exercise is a gentle circuit of the park
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size. The label asks 230 grams for a 20kg dog; treat the chart as a starting point and feed to the waistline.
Dry
Adult
Toy, Small, Medium, Large, Giant
Poultry
The score, in context
- JosiDog Active 50.0
All one Good. Typical dry food: Good.
Putting dried meat first does the important thing; saying so little about it is what keeps the score from climbing.
What's in it
- Dried poultry proteinWater driven off first, so its place at the top is a fair reflection. The bird is never named.
- Whole grain maizeProperly cooked and ground, digested well by most dogs.
- Rice
- Poultry fatWhere the energy comes from.
- Beet fibreThe only entry doing gut work.
- Hydrolysed poultry proteinThere for taste: intensely savoury to a dog.
- Minerals
A full vitamin set, with zinc as a glycine chelate at 150 mg per kilo and iron at 175 mg per kilo.
No moisture figure declared, so the dry matter reading rests on an assumed 8%.
Named ingredients
Against the range
Seven entries, no percentage on any of them, and every animal entry says poultry. Protein converts to 27.2% of dry matter and fat to 18.5%, on an assumed 8% moisture as none is declared.
Nutritional analysis
Declared analysis
25%
17%
2%
6.2%
Dry weight
27.2%
18.5%
2.2%
6.7%
45.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
100%
Pricing & size
- Price per kilo
- £2.53 (RRP)
- Pack
- 5 x 900 g, 900 g, 15kg, 3x 2,7 kg
- A 15kg dog eats
- 185 g a day
- Cost per day, 15kg dog
- £0.47
Budget end of the market, though the price is a touch high for the analysis.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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