

James Wellbeloved
James Wellbeloved Plant Power Adult: Lamb review
James Wellbeloved Plant Power turns the brand's usual order around. Naked oats at 16% share the top of the list with dried lamb protein at the same 16%, and lentils, peas and pea protein take on work that meat normally does. It is a plant forward adult recipe rather than a meat free one, since lamb, poultry fat and fish oil all still appear on the label. It sits in our Average band. That reading measures how much of the bowl comes from plants and is no criticism of how the food is made.
Our view
Likely to suit
Plant forward feeding usually asks you to give something up, and this one asks rather less than most.
- Owners who want to reduce the animal share of the bowl while keeping a named meat in it, with dried lamb protein declared at 16%
- A dog who has always been fine on cereals, since naked oats, barley at 13.3% and the two rices carry most of the recipe
- Households that like the plant side spelled out, from lentils at 4% to carrots declared at their fresh weight as well as their dried
- Adult dogs of every size, because a toy and a giant breed both eat from this one bag
- Steady, moderately active dogs, which is the routine the feeding table is written around
Worth watching
This is a food with a point of view, so a few things are worth being clear about.
- It is not a vegetarian food, and lamb protein, poultry fat and fish oil are all on the list
- Pea protein comes in high on the list, and for digestibility and amino acid spread a plant protein trails meat
- Carbohydrate is estimated at 51.8% of dry matter, above the 46.2% typical for adult dry food
- Neither glucosamine nor chondroitin is printed here, so joint support for an older dog would need to be added separately
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
Plant forward feeding usually asks you to give something up, and this one asks rather less than most. This is a food with a point of view, so a few things are worth being clear about.
Dry
Adult
Toy, Small, Medium, Large, Giant
Lamb
The score, in context
This bag comes out in our Average band, a step below the middle of the adult dry shelf in our Good band, and the reason is structural, not worrying. Oats lead the list and the dried meat share is smaller than most adult kibbles carry. Refined pea protein does part of the job animal protein would otherwise do, and our scoring treats that as a lesser form of the same thing. That does not make it a poor food to feed. It is complete and built with the same care as the rest of the brand's range. For an owner deliberately choosing a plant forward bowl, it delivers what the front of the bag promises.
What's in it
Ingredients, as declared: naked oats* (16%), dried lamb protein* (16%), barley* (13.3%), brown rice* (13%), white rice* (13%), pea protein, poultry fat*, lentils* (4%), whole linseed* (3.9%), lamb gravy, sugar beet pulp*, alfalfa meal*, minerals, peas* (including dried peas 0.7%, equivalent to peas 2.5%), seaweed* (0.5%), carrots* (including dried carrots 0.5%, equivalent to carrots 4%), fish oil, chicory extract* (0.1%), yucca extract* (0.02%). *Natural ingredient.
Named ingredients
Nutritional additives
Nutritional additives: Vitamin A: 17400 IU, Vitamin D₃: 1624 IU, Vitamin E: 191 mg, Copper (Copper(II) sulphate pentahydrate): 6.0 mg, Iodine (Calcium iodate, anhydrous): 2.4 mg, Iron (Iron(II) sulphate monohydrate): 40.0 mg, Selenium (Sodium selenite): 0.29 mg, Zinc (Zinc chelate of glycine, hydrate) 100 mg, Manganese (Manganese (II) oxide): 25.0 mg / Technological additives: Antioxidants - tocopherol extracts from vegetable oils, Citric Acid: 280 mg.
Ingredient notes
The list opens with two ingredients at the same weight, naked oats at 16% and dried lamb protein at 16%. Naked oats are a hulless variety, so more of the grain survives into the food, and they bring fibre along with B vitamins and minerals. Behind them come barley at 13.3% and the two rices, brown and white at 13% each. That puts four cereals ahead of most of the rest of the recipe.
The plant protein side is where the name comes from. Pea processing leaves behind a refined protein fraction, and that is what pea protein is. It tops up amino acids genuinely well, though it carries neither the digestibility nor the completeness of meat. Lentils at 4% are the more interesting entry: low in starch for a legume, high in fibre, and a crop humans and their dogs have shared for thousands of years.
The label is unusually careful about how it declares its vegetables. Peas are printed as dried peas at 0.7%, equivalent to 2.5% before drying, and carrots as dried carrots at 0.5%, equivalent to 4%. That is the honest way round to do it, since the fresh weight is the flattering number and the dried weight is the one that actually goes into the mixer.
The fats and oils are conventional. Poultry fat provides most of the added energy. Whole linseed at 3.9% carries omega 3 in its plant form, and fish oil supplies the marine forms a dog can use directly. The poultry fat says plainly enough that this recipe is plant forward and not plant only.
The finishing entries follow the brand's usual pattern. Sugar beet pulp brings fibre with its sugar already removed, and alfalfa meal brings more. Seaweed at 0.5% covers iodine, chicory extract at 0.1% is the prebiotic, and yucca extract at 0.02% closes the list. The declared vitamin panel is generous, with vitamin A at 17400 IU and vitamin E at 191 mg, which suits a recipe leaning harder on plants for its nutrients.
Price and value
£7.99 a kilo, sold in 1.5kg, 4.5kg and 10kg bags.
Feeding a 15kg adult dog in moderate condition works out at about £1.88 a day, assuming roughly 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). The label's own table asks 205 to 225 grams a day for a dog that size, and between the two figures the waistline is the better judge.
Nutritional analysis
Declared analysis
22.6%
11.2%
3.1%
7.4%
Dry weight
24.6%
12.2%
3.4%
8%
51.8%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
19.7%
71.1%
1.8%
3%
4.4%
Pricing & size
- Pack size
- 1.5kg, 4.5kg, 10kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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