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Eukanuba Thriving Mature Medium Breed – —

Eukanuba

Eukanuba Thriving Mature Medium Breed review

54.2/100Good
DryAdultSenior

Eukanuba Thriving Mature Medium Breed puts the dried meat first, at 22% chicken and turkey with the chicken share broken out at 16%, and adds fresh chicken at 19% behind it. Maize and wheat head the plant side with barley, oats and sorghum following, beet pulp at 2.9% carries the fibre, and glucosamine is declared for ageing joints. Protein reads 26% and fat 12%, which is a sensible middle setting for a dog whose pace has come off but whose appetite has not. Our Good band is where it lands, alongside the typical adult dry food.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

A medium sized dog going grey around the muzzle rarely needs a special diet, only a sensible one.

  • Medium breed adults and seniors, the two life stages this label is written to cover
  • Owners looking for a bag that opens with dried meat, declared at 22% with the chicken share printed at 16%
  • Dogs starting to stiffen up after a long walk, with glucosamine declared at 0.04% and the meat named as a natural source of it
  • Households that get through a bag steadily, with 3kg, 12kg and 15kg all listed
  • Older dogs whose protein should stay up and not be cut back, declared at 26%

Worth watching

Before you settle on this one, a couple of entries deserve a second read.

  • Maize and wheat are the two largest plant entries, so it is worth knowing if cereals have caused your dog trouble before
  • Carbohydrate converts to 48.6% of dry matter, a little above the 46.2% typical for adult dry food
  • Poultry fat gets only a family name, so duck and goose stay possible on a strict exclusion
  • There is no separate chondroitin declaration on this size, unlike the large breed recipe, so the joint help is glucosamine and whatever the meat brings with it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
54.2/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The Details

Dog fit

A medium sized dog going grey around the muzzle rarely needs a special diet, only a sensible one. Before you settle on this one, a couple of entries deserve a second read.

Food type

Dry

Life stage

Adult, Senior

Breed size

Medium

Main protein

Chicken

The score, in context

In band terms this reads as an ordinary adult dry food, finishing in the Good band that also holds the category midpoint, with transparency reading Outstanding and protein and processing and nutritional balance each Average. What holds it there is a familiar picture: cereals do a good deal of the carrying, and the added fat is named only by family. The meat entries are declared properly, and their chicken share is printed on the label. Of the three Thriving Mature sizes this is the middle one on both protein and fat. The maker declares moisture at 8.0%, so the dry matter figures here rest on a real number.

What's in it

Ingredients, as declared: dried chicken and turkey (22% including chicken 16%, a natural source of glucosamine, chondroitin and taurine), fresh chicken (19%), maize, wheat, barley, oats, sorghum, dried beet pulp (2.9%), poultry fat, chicken gravy, minerals (including sodium hexametaphosphate 0.33%), fructooligosaccharides (0.24%, a natural prebiotic), dried whole egg, glucosamine (from animal tissues) (0.04%).

Named ingredients

Dried chicken and turkey (22% including chicken 16%, a natural source of glucosamine, chondroitin and taurine), fresh chicken (19%), maize, wheat, barley, oats, sorghum, dried beet pulp (2.9%), poultry fat, chicken gravy, minerals (including sodium hexametaphosphate 0.33%), fructooligosaccharides (0.24%, a natural prebiotic), dried whole egg, glucosamine (from animal tissues) (0.04%).

Nutritional additives

_(the page prints this as the additives panel; "^(/kg)" = per kg of food)_: ^(/kg), Vitamins: vitamin A: 15000IU, vitamin D3: 1500IU, vitamin E: 250mg, beta-carotene: 5mg, L-carnitine: 50mg. Trace elements: iron (iron (II) sulphate monohydrate): 50mg, copper (copper (II) sulphate pentahydrate): 8mg, zinc (zinc sulphate monohydrate): 62.5mg, manganese (manganous sulphate monohydrate): 10mg, iodine (calcium iodate anhydrous): 1.5mg. Antioxidants: tocopherol extracts from vegetable oil: 11mg. Flavouring compounds: rosemary extract. ^Supplemented levels added at time of manufacture.

Ingredient notes

Putting dried chicken and turkey at 22% first is the right way to lead a kibble. Dried meat went in without its water and stays roughly where the list puts it. The chicken share of that mix is printed at 16%, and fresh chicken adds another 19% before the oven takes most of its moisture away. Protein converts to 28.3% of dry matter and fat to 13.0%, both comfortably respectable on a bag written for older dogs.

Maize, wheat, barley, oats and sorghum make up the plant side. Barley and oats bring fibre and micronutrients and digest well once cooked, sorghum behaves much like maize while being gluten free, and wheat is the entry owners of an itchy dog usually want to spot. Carbohydrate is 44.7% as fed and 48.6% of dry matter, close to the 46.2% typical of adult dry food, so the starch load here is unremarkable rather than heavy.

Joint support comes as glucosamine from animal tissues at 0.04%. The label also names the dried chicken and turkey as a natural source of glucosamine, chondroitin and taurine. It is a light touch and no therapeutic dose. Having it in print is more than a good many senior foods manage.

Sodium hexametaphosphate at 0.33% joins the minerals to help slow tartar. Dried beet pulp at 2.9% carries the fibre, and fructooligosaccharides at 0.24% are the declared prebiotic. Dried whole egg finishes the list, a genuinely high quality protein even in the small amount its position implies.

The full mineral panel is dosed on the label, with zinc at 62.5 mg, iron at 50 mg, manganese at 10 mg, copper at 8 mg and iodine at 1.5 mg per kilo. Vitamin E sits at 250 mg, beta carotene at 5 mg and L-carnitine at 50 mg. These are sulphate forms rather than the chelates used in the Special Care recipes. The one entry that tells you nothing is poultry fat, which could come from any domestic bird, and it is worth reading as such if you are tracking down a sensitivity.

Price and value

Three bag sizes are listed, 3kg, 12kg and 15kg.

A 15kg adult in moderate condition would take roughly 240 grams a day here, working from a maintenance estimate of about 840 kcal a day (110 × bodyweight^0.75). The waistline is the check that settles it.

Nutritional analysis

Declared analysis

Energy
349.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

26%

Fat

12%

Fibre

2.5%

Ash

6.8%

Moisture

8%

Dry weight

Protein

28.3%

Fat

13%

Fibre

2.7%

Ash

7.4%

Carbs

48.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

49.1%

Carbs

49.1%

Oils

1.1%

Other

0.7%

Pricing & size
Pack size
3 kg, 12 kg, 15 kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026