

Essential Foods
Essential Foods Essential The Beginning review
A rich, low-starch growth kibble for small breed puppies, and it reaches our Outstanding band. Nearly a third of the bag is dried chicken and duck, with fresh poultry, salmon, trout and whole egg on top. Carbohydrate converts to only 26.2% of dry matter, against 39.0% for a typical puppy kibble.
Our view
Likely to suit
- Small breed puppies, the size this recipe is written for
- Keeping starch down: 26.2% of dry matter
- Busy, fast-growing pups, at 392 kcal per 100g and fat at 23.0% of dry matter
- Sourcing on the label: free range British chicken and duck, Scottish salmon and trout
- Gut and joint ingredients from the start
Worth watching
- Calcium at 1.75% of dry matter, above what large-breed growth plans aim for
- Four animals and egg, so no use for an exclusion trial
- A rich recipe; a steadier pup needs portions weighed
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for small breed puppies only; the maker runs a separate large-breed recipe. Take the starting amount from the pack's chart and adjust as the pup grows.
Dry
Puppy
Small
Chicken
The score, in context
- Essential The Beginning 80.4
All one Outstanding. Typical dry food: Good.
Consistency puts it here: no one pillar carries the rest, and the starch left over is lighter than almost anything else among puppy kibbles.
What's in it
- Fresh free range British chicken and British country duck34%Pooled under one figure, so each bird's share is unknown.
- Dried chicken and duck30%The entry that matters most: concentrated meat that does not shrink in the oven.
- Sweet potatoLeads a deliberately thin plant side.
- Chicken fat9%
- Peas
- Fresh Scottish salmon and trout7%Marine omega fats that poultry cannot supply.
- Whole egg7%No protein a young dog eats is more complete.
- Linseed, potato, chicken gravy, lucerne sproutchicken gravy 3%Linseed for plant omega 3 and fibre.
- MOS, FOS, glucosamine, MSM, chondroitinGut and joint work, none of it dosed.
- Cranberry, acai, bilberry and other fruit, vegetables and botanicalsGarnish.
Taurine at 1,500 mg, vitamin D3 at 2000 IU, and zinc, iron, manganese and copper as amino acid chelates, generally better absorbed than oxides and sulphates.
Calcium is 1.75% of dry matter, workable for small breeds but above large-breed growth plans. Big pups have their own recipe.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
35%
21%
3.5%
8%
8.5%
Dry weight
38.3%
23%
3.8%
8.7%
26.2%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
81%
8%
9%
1.9%
Pricing & size
- Price per kilo
- £6.75 (RRP)
- Pack
- 2.5 kg, 2.5 kg × 4, 10 kg, 10 kg × 2
- A 15kg dog eats (our estimate)
- 190 to 235 g a day, 215 in the middle
- Cost per day, 15kg dog
- £1.45
A small pup at four months eats nothing like the same dog at eight, so start from the pack's chart.
Premium end of the market for a dry food, and fair value for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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